Recently, the list of newly recognized national tourist resorts in 2020 was announced, and Moganshan International Tourist Resort in Deqing County was successfully listed, with two in the province (the other is Qiandao Lake Tourist Resort in Chun ‘an). In recent years, the resort has always regarded green as the background color of ecological development, leisure vacation as the true color of cultural tourism development, and “three-life integration” as the characteristic of industrial development. Up to now, Moganshan International Tourism Resort has received a total of 2.25 million tourists, achieving a tourism income of 1.883 billion yuan. Since May, the passenger flow has returned to the same level as last year, and it is hard to find a room again during the National Day. The first is to cultivate high-end brands. Give full play to the brand effects of “Moganshan” and “Yangjiale”, and successively build and operate a number of benchmark projects such as Naked Heart Castle, Jun ‘anli and Jiuqi Radisson Manor, and newly introduce international top resort hotels such as Swiss Valley, Banyan Tree and Windham to lead high-end vacations with high-end brands. The second is to drive the characteristic homestay. In-depth combination of local characteristics such as bamboo culture, tea culture and the customs of the Republic of China has cultivated a number of unique and personalized homestay products, such as Xipo and the Wild of Joy, and simultaneously developed the night tour economy of market towns, constantly enriching the nightlife of the resort. At present, the average number of tourists staying in this resort is 2.5 nights. At the same time, establish a normalized B&B management mechanism. This year, the first local B&B standard in China was formulated and released based on Deqing. The third is to form an emerging format. Outdoor projects such as Land Rover Experience Center and Discovery Exploration Extreme Theme Park have been introduced, and leisure and sightseeing agricultural products such as Sunshine Ecological Park and Yiyuan Organic Farm have been launched, creating the first rural cultural and creative park in China with a variety of formats, including literary and art exhibition centers and theme restaurants. Undertaking international bamboo marathon, national mountain cycling race, Kaileshi Moganshan mountain running race and other major events, attracting nearly 10,000 athletes from all over the world every year. At present, the number of tourists revisiting the resort more than twice accounts for over 80%.
(Contributed by Huzhou Trade and Grain Bureau)