Yesterday was the “May 18 International Museum Day”, a unique cultural feast was held in the Xiaoshan Exhibition Hall of Jiangsi East Zhejiang Canal.
17 key cultural gene decoding results were officially unveiled, with the characteristics of high cultural recognition, strong industrial development power and strong decoding operability.
Decode the article well
Cross Lake Bridge Site, Yupu Ancient Ferry, Louying Traditional Chinese Medicine… It is understood that the 17 key cultural genes decoding presented this time are all key cultural elements with great influence, regional uniqueness, actual transformation and utilization value and operable decoding process.
If the lake bridge site, is the main body of the bridge culture, about 8000 years ago, rich cultural connotation, unique appearance, the site of the canoe unearthed as the “China”; Xiaoshan lace, with unique hollow technology, color, symmetrical flower, rigorous composition, become unique aesthetic, artistic and unique handicrafts, is the “Oriental wonderful”; Xiaoshan reclamation, after the founding of new China, Xiaoshan carried out the reclamation movement, is called “miracle in the history of human land”.
How to decode the cultural genes?
In short, the key to decoding engineering is to capture the most important and prominent elements and screen out the list of key cultural elements.
Taking Yupu ancient ferry as an example, through the decomposition of cultural elements, extract the core genes such as “the important location of water and land transportation”, “Yupu Poetry”, “The source and starting point of Tang Poetry in Eastern Zhejiang”, “Yupu Sunshine”, and then string beads into chains, so that the thousands of years of Yupu culture flows and passes down.
It is reported that since the comprehensive launch of the “Cultural Gene decoding Project” in 2020, the district has clarified the 8,000-year history and cultural lineage, completed the investigation of 335 representative cultural elements, completed the decoding of 17 key cultural genes, and conducted the transformation and utilization of them.
Among them, six projects, such as Cross Lake Bridge Site, Yuewang City Site, Yupu Ancient Ferry, Yang Zhihua’s hometown, Xianghu Normal University and Xiaoshan Lade, were rated as provincial “excellent decoding projects”.
Focus on transformation and utilization
Along the Puyang River north, arrived at the Qiantang River, Fuchun River, Puyang River three rivers confluence of the east side, then came to the Yupu River, the distant mountains around the water, beautiful scenery.
Do a good job of “decoding” the article, “use” code is the highlight.
Positioning the “Poetry, Painting and Fishery Town Cultural Tour”, Yupu Ancient Ferry has fully transformed the gene of “Yupu Culture”. By holding the Yupu Culture Festival, building Lihe Ancient Street, “Poetry Forest” park, and other landmark projects. During the non-epidemic period, it received more than 800,000 tourists every year.
In particular, the ten-mile Yupu scenic belt shows the Yupu scenery of the Tang and Song Dynasties, and shines the golden name card of the “Pearl of the Three Rivers”.
This is only one one of them.
For example, Louta Ancient Town extracts the core genes such as “Hui Tianxia”, positions the traditional Chinese medicine health care experience culture, deeply cultivates the “Lou Ying” brand, expands the traditional Chinese medicine culture industry,.Build a tower health town. Evolutionary Town fully leverages the cultural brand of printed hard pottery, creating the Maowanli Printed Ceramic Museum, incorporating the shape of dragon kilns and the beauty of printed patterns into the museum’s landscape design and exhibition display.
Next, our district will fully focus on the achievements of cultural gene decoding, explore the transformation and utilization of cultural genes, prepare a project planning report for cultural gene transformation and utilization, polish a batch of high-quality cultural golden cards, cultivate regional cultural brands, provide cultural driving force for the integration of culture and tourism, and effectively do a good job in creating a soul with culture, a cultural person with culture, a city with culture, and an industry with culture.