Since this year, Zhuji City has fully implemented the “micro transformation, fine promotion” action, under the good “embroidery work”, play a good “combination of fist”, comprehensively enhance the level of culture and tourism development, and further launched the “Xishi hometown good beauty Zhuji” cultural tourism brand.
As of October, the city’s “micro transformation” projects totaled 248, with a total investment of 5.600 million yuan, with a completion rate of 90%.5%. The city has been rated as one of the top 100 counties with comprehensive tourism strength in China for three consecutive years, ranking sixth in the 2021 list.
Focusing on cultural enrichment and creating a “more elegant” urban landscape
Taking the pilot construction of the provincial “micro transformation and fine enhancement” scenic area city as an opportunity, through the concept of “small incision” and “micro implantation”, we comprehensively improve the level of planning and construction, promote the creation of distinctive landscape styles, and make the environment more beautiful and the connotation more rich. One is to cultivate cultural genes in urban construction. Extract and decode five core cultural elements, including the legend of Xishi and the experience of Fengqiao, and integrate them into the planning and construction of scenic areas and towns. Focus on promoting a number of demonstration projects, such as the upgrading of Xishi’s hometown scenic area and the transformation of Huayuanling, to retain the memory of the old city, revitalize the new city, and comprehensively shape the urban image of “Xishi’s hometown is beautiful Zhuji”. The second is to load cultural symbols in landmark construction. A number of public facilities, such as Xishi Grand Theater, Xishi Street, and Xishi Bridge, have been named, and 12 ancient place names related to Xishi have been restored, including Qianchi Village, the first village in the north of Xishi, and Baiyutan Ancient Village, the land of sinking fish and falling geese in Xishi. More than 30 urban gates and sculptures related to Xishi and the “Three Sages of Fengqiao” have been constructed; A number of internet famous exhibition halls have been built, including the World Freshwater Pearl Museum, Huaxia Epigraphy Museum, Torreya Museum, and Sanxian Culture Museum, receiving over 1.1 million visitors in total. The third is to incorporate cultural elements into the navigation settings. Emphasis is placed on integrating the symbols of Xishi culture into the design of the tourism signage and guidance system. Since the beginning of this year, 110 personalized signage boards, such as tourist panoramic maps and scenic area city guides, have been set up at important nodes such as major transportation hubs, high-speed service areas, and main roads, showcasing the unique cultural heritage of the city in detail.
Focusing on the integration of culture and tourism, creating a “more hardcore” tourism experience
Adhering to the main line of integrated development of culture and tourism, we will focus on optimizing the supply structure of cultural and tourism products, improving the quality of supply, and making the experience more refined and diverse. One is the contextualization of cultural and tourism consumption. Focusing on “purchasing beauty products”, we have launched cultural and creative products represented by “Xi Shi You Li”, and more than 10 items such as “Drunk Beauty Xi Shi Tong Shan Shao” have been rated as excellent tourism products at or above the provincial level; Focusing on “tasting delicious food”, a number of cultural themed food and leisure streets such as “Feast Street · Yuefeng” and “Changlongtang” have been built, as well as 26 “Hundred Counties and Thousand Bowls · Zhuji Old Flavor” demonstration stores and experience stores. Special food and restaurants such as Xishi Banquet, Lotus Banquet, and “Zhuji Ten Bowls” have been launched; By activating idle farmhouses and renovating old tea factories, more than 250 homestays such as Jingjian Inn and Shunu School have been built around “Zhumeisu”, driving village collectives and farmers to increase their income by 35.95 million yuan and 54.7 million yuan respectively. Led by a number of boutique vacation hotels such as “Yaojia · Heart Nourishing Villa”, “Spring Breeze Ten Miles · Leisure Residence”, and Zhuji Kaiyuan Grassland Rural Hotel, and driven by characteristic homestays, a cluster of industries has been formed to provide tourists with a new accommodation experience. The second is the refinement of cultural and tourism routes. System integration.Combining cultural and tourism resources, we have launched 8 themed cultural tourism routes, including ancient Yue culture, farming and reading, and “Fengqiao experience”, to create a 196 kilometer “Eye of Xishi”, “Clothes of Xishi”, “Love of Xishi”, and “Tears of Xishi” boutique route. The “Tears of Xishi” tourism line connects the Pearl Town, and through a series of “micro renovation” actions such as expanding scenic areas, optimizing supporting facilities, driving projects, and upgrading experiences, integrates beautiful cultures such as “Xishi” and “Pearl”, and creates a full industrial chain of sightseeing around the lake, pearl exhibition and sales, cultural and fashion experience, leisure vacation, and night economy. From January to October this year, it attracted 69 tourists.50000 people, creating a total tourism revenue of 8.300 million yuan. Thirdly, themed cultural and tourism festivals. We have held various festivals and competitions, including the Xishi Cultural Festival, CBA, Xishi Marathon, and Zhuji Old Flavor Cultural Tourism and Food Festival. We continue to deepen cooperation with Hangzhou, promote the linkage marketing of the two major IPs of “West Lake” and “Xishi”, and launch a series of tourism packages such as “Free Tour of Hangzhou People to Zhuji” and “Hangzhou West Lake – Xishi Hometown”. Since the beginning of this year, the two cities have exchanged more than 3.6 million tourists. Actively exploring the market-oriented operation models of scenic villages such as the “Fengjiang New Orange City” twin consortium, Duhuang New Village in Fengqiao Town, and Shishidu Village in Wuxie Town, creating IP images such as “Jiangchengzi” and “Niuchuan Maple”, planning and hosting fun activities such as lotus festivals, fish planting festivals, and field marathons, and launching more than 30 types of cultural and creative products.
Focusing on cultural and tourism supporting facilities, creating a tourism space that is “shared by hosts and guests”
With the concept of comprehensiveness, convenience, and intelligence, we comprehensively promote the optimization and upgrading of tourism supporting services, making facilities more sophisticated and services more meticulous. One is the significant improvement of public transportation. Build a tourism and transportation pattern of “external circulation and internal connectivity”, open intercity passenger transportation routes and the “Xishi” commuter high-speed rail special train, and create a 1-hour “high-speed circle” and a 20 minute “high-speed rail circle” between Hangzhou and Rongzhou; Launching Xishi themed tourism and sightseeing buses, opening 7 urban and rural tourism bus routes, adding over 10000 parking spaces, and over 1200 electric vehicle charging stations. We have built 650 kilometers of beautiful rural roads, nearly 1000 kilometers of ecological trails, and added 45 kilometers of urban greenways, forming a basic tourism transportation network of “fast in and slow out”. The second is a significant improvement in infrastructure. Comprehensively promote the infrastructure renovation and upgrading project of key tourist venues, renovate 45 tourist service centers in scenic towns (villages), and achieve full coverage of functions such as consultation and complaints, free WIFI, emergency rescue, publicity and display; 244 new electronic lecture points have been added to A-level tourist attractions and towns (villages) in the city; Efforts will be made to fill the gaps in services for special groups, with 52 third bathrooms built in major tourist venues. Thirdly, there has been a significant improvement in smart services. Promoting the reform of “one thing” for smooth tourism, by building a smart tourism system and collecting cross departmental and multi domain travel data from public security, transportation, market supervision, environmental protection, meteorology, etc. 237.50000, key cultural and tourism venues have achieved full coverage of IoT perception, including video surveillance, passenger flow monitoring, and smart public toilets. Develop a tourism mini program called “Beautiful Zhuji in Xishi’s Hometown” and launch a one-stop tourism cloud service, providing tourists with functions such as booking tickets, smart navigation, voice explanation, online shopping, consultation and complaints, further improving the level of “One Machine Tour Zhuji” service for tourists.