In the context of the new normal of epidemic prevention and control, digital technology has brought unprecedented changes to the business model of the cultural tourism industry. With the development of digital technology elements such as 5G and AI, concepts such as the metaverse and digital collections have created a subversive wide-area space for the public. Jinhua Mountain timely chose to promote the realization of the goal of “building a famous Chinese cultural mountain at a high level” in the way of digital technology + cultural tourism industry, and Jinhua Mountain under the infiltration of Confucianism, Buddhism and Taoism ushered in a new development opportunity for the integration of culture and tourism.
In order to realize everyone’s dream of “poetry and distance”, Jinhua Shuanglong Scenic Area has carried out online transformation of scenic assets and made an attempt to issue digital collections. On November 11, Jinhuashan’s first digital commemorative ticket will be on sale.
This digital commemorative ticket is different from ordinary scenic tickets, using the form of hand-painted and simulated design, with digital effects, vividly presenting the IP elements of many scenic spots in Jinhua Mountain Scenic Area, fully demonstrating the characteristics of Jinhua Mountain. The commemorative ticket adopts Alipay blockchain technology, which will be a new digital cultural and creative product for IP copyright protection and confirmation, which is unique and non-replicable, and has great collection value. Each purchaser receives a unique certificate of blockchain certification.
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