In order to broaden the transformation path of “two mountains” and vigorously promote rural revitalization, Xiaoshan District of Hangzhou takes the first batch of pilot projects of “building the basic unit field of common prosperity modernization” as an opportunity to promote the high-quality development of the integration of agriculture, culture and tourism through measures such as implanting industrial projects, activating rural economy and introducing rural sports, and lead suburban villages to continuously open up new paths of common prosperity. The total number of tourists received by rural tourism in Xiaoshan District in 2021 is 48..840,000 people, and the total income from tourism business is 6..200 million yuan. Xianghu Tourism Resort won the demonstration base of sports and leisure tourism in Zhejiang Province, and four tourist routes in Daicun Town won the boutique routes of sports and leisure tourism in Zhejiang Province. Daicun country sports township was selected as the first batch of sports and leisure towns in Zhejiang Province. We will carry out the construction of scenic towns and villages, realize the standardized and quality development of rural tourism, and successfully create 2 provincial tourist towns, 5 provincial 4A-level scenic towns, 1 provincial 3A-level scenic town and 109 provincial A-level and above scenic villages.
According to local conditions, implant industrial projects. Industrial prosperity can provide an important material basis for realizing the common prosperity of farmers and rural areas. In the process of beautiful countryside construction, Xiaoshan District has made great efforts to tap the unique resources such as mountains, rivers, history and culture of each village, and found its own position from the perspective of differentiation, so as to implant suitable rural formats according to local conditions and promote the development of agriculture and rural areas. For example, Queshanling Village in Louta Town relies on profound traditional Chinese medicine cultural heritage to implant health care projects, Sanlian Village in heshang town relies on anti-Japanese cultural resources to implant outdoor expansion projects, and Daicun Town relies on landscape resources to implant leisure tourism projects.
Jump out of agriculture and activate rural economy. The production benefit of pure agriculture is relatively low. Through the combination of agriculture and tourism, rural pastoral scenic spots, agricultural culture experience and farmers’ employment are promoted, and the countryside is turned into a marketing experience field. Local agricultural products are grafted with different product systems such as catering, tourism commodities, health preservation and leisure agriculture to sell brand premiums, which systematically solves the problems of agricultural efficiency and farmers’ income increase. Hengyi Village in Linpu Town has turned contiguous rice fields into “scenic fields”, attracting a lot of popularity to drive local economic development such as farmhouse music and local product sales; Hehuoren Culture and Art Co., Ltd. was introduced into Datong Village, Louta Town to make farming activities into farming cultural experience, attracting enterprise group construction and parent-child travel groups, and completely activating the rural economy.
Rural sports inject vitality into development. “Sports+Tourism” can enhance the participation and experience of the tourism industry, especially many rural resources are similar. Using sports can keep tourists fresh and continuously drain the countryside. Daicun Town was introduced through sports events, and the number of tourists almost doubled from 750,000 in 2018 to last year. The catering industry and homestay industry supporting sports also grew rapidly. Villages and towns with relatively scarce landscape resources make use of the advantages of outstanding location conditions and rich enterprise resources to revitalize cultural and tourist resources in combination with sports, thus injecting development vitality into the common prosperity of rural areas. For example, the baseball and softball town of Guali Town successfully held the 17th China University Baseball League Finals and other events, which has become a new tourist punching point.