On January 13th, the initial evaluation meeting of the second national cultural and creative product promotion activity was held in Beijing. This activity is sponsored by China Cultural Relics Exchange Association and China Cultural Relics Newspaper, and assisted by the Cultural and Creative Products Professional Committee of China Museum Association and the Cultural and Creative Development Committee of China Cultural Relics Society. Liu Shifa, President of China Cultural Relics Newspaper, Huang Yuan, Vice President of China Cultural Relics Society, and Yang Xiaobo, Secretary General of China Cultural Relics Exchange Association attended the meeting. According to the National Measures for Promoting Cultural and Creative Products (Trial) and the preliminary evaluation rules, Chengdu Museum, Guangdong Museum (Guangzhou Lu Xun Memorial Hall) and Henan Museum were awarded the “Second National Top 100 Cultural and Creative Product Units”.
In his speech, Liu Shifa introduced the overall situation of the second national cultural and creative product promotion activities, and pointed out that the national cultural and creative product promotion activities are of special significance for promoting the rejuvenation of the new national style, the new national tide and the new national quintessence, leading the new country to innovate and develop new domestic products, and rising patriotic and innovative fashion.
Since the event was launched on August 30, 2022, it has received positive responses from cultural and cultural institutions all over the country. The activity office received a total of cultural and creative products declared by cultural relics units in 29 provinces, autonomous regions and municipalities directly under the Central Government. After examination, 266 cultural and creative products entered the preliminary evaluation. The applicant covers comprehensive history, natural sciences, special industries, memorial halls and other cultural relics units, etc. There are many categories of creative products, including clothing accessories, stationery toys, household items, catering products, art souvenirs and theme series products. These products are either based on the cultural relics in the collection or rooted in the regional characteristic culture, and they are dazzling. Before the initial evaluation meeting, the graphic and video materials of Wenchuang products participating in the evaluation have been displayed and publicized on several media platforms affiliated to China Cultural Relics Newspaper, which has attracted extensive attention from peers and cultural enthusiasts in the industry.
Compared with the first promotion activity, there are many new changes in the cultural and creative products declared in the second session, such as educational toys, archaeological blind boxes, educational experience boxes, tea and wine sets, all of which have increased a lot compared with the first session, and new categories such as outdoor products also appear in the declaration list.
The preliminary evaluation judges are experts in museums, universities, research institutions, trade associations and design and other related fields. Based on the principles of openness, fairness and justice, the judges watched the national cultural and creative products that were shortlisted for the initial evaluation online and offline, and after comprehensive evaluation and real-name voting, the “Second National Top 100 Cultural and Creative Products Unit” was selected.
The evaluation experts spoke highly of this promotion activity, believing that holding the second national promotion activity of cultural and creative products is an important measure to thoroughly implement the spirit of the 20th Party Congress, which is conducive to deeply exploring the cultural resources in the collections of cultural relics units, developing cultural and creative industries, promoting Chinese excellent culture, improving the social service ability of cultural relics units, and promoting more cultural and creative products to enter people..Daily life.
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