In the recent briefing of Zhejiang Provincial Department of Culture and Tourism, “Report on the Work of” Micro-transformation and Fine Promotion “of the province’s tourism industry in the first half of 2021”, Shaoxing’s semi-annual micro-transformation work ranked first in the province’s prefecture-level cities, and all six districts, counties and cities entered the top 30 in the province. Among them, Xinchang ranks first in 90 districts, counties and cities in the province, and sixth in Keqiao District. Shaoxing’s work of “micro-transformation and fine upgrading” has been fully recognized by the Zhejiang Provincial Department of Culture and Tourism.
From the perspective of project promotion, there are 3813 warehousing projects in the province, with a total investment of 103..8.6 billion yuan, the actual investment of 5.8.4.4 billion yuan, the average investment completion rate of warehousing projects is 59..32%, exceeding the target of “half time, half progress”. Among them, the total number and completion rate of projects in Shaoxing are the first in the province.
Judging from the rectification rate, in the first half of the year, the province found 7746 problems that needed “micro-renovation”, of which 7131 were rectified, with a rectification rate of 92%. The rectification rate in Shaoxing is 99..94%, far exceeding other urban areas, which shows that Shaoxing counties (cities, districts) attach great importance to the “micro-renovation” project, actively implement the project problems, push them hard, and rectify the feedback problems in place.
From the overall effect, Shaoxing’s achievements are also very excellent. In the first half of 2021, the comprehensive evaluation index of Shaoxing’s micro-transformation was 60..49, leading the province.
The circular affirmed the excellent performance of the “Micro-transformation and Fine Upgrading” project in Zhejiang Province in the first half of the year, but also pointed out that there are three major problems that need to be improved at present: first, the regional development of the province is unbalanced, among the top 20 counties (cities, districts) in the comprehensive evaluation index, Shaoxing accounts for 5, and some areas have not entered the list of the top 20 counties (cities, districts); Secondly, the province’s projects are not balanced enough, the proportion of core attractions is low, and the software and hardware are unbalanced; Finally, the mechanism is not strong enough, and some counties (cities, districts) stay in words and documents, lacking the mechanism for finding and solving problems.
The project of “Micro-renovation and Fine Improvement” is a key project in Zhejiang Province. The Provincial Department of Culture and Tourism highly recognized the work situation and progress of Shaoxing City in this briefing. In the next step, Shaoxing should continue to do a good job of “embroidery” in accordance with the requirements of the Five-year Action Plan for “Micro-transformation and Fine-upgrading” of Zhejiang Tourism (2021-2025), keep an eye on the pilot project, coordinate with the whole region, focus on strengthening the problem list, promoting the project and digitizing the evaluation, strive for a new situation in the “micro-transformation and fine-upgrading” project, and do a good job in demonstration. First, we should thoroughly sort out the problems: all counties (cities, districts) should actively explore the difficulties and pain points in the development of local tourism, do what they can and pay attention to actual results. Second, improve the overall quality: not only do a good job in upgrading facilities, equipment and node environment, but also improve the service quality and operation level, comprehensively improve the tourist experience and satisfaction, and promote the comprehensive and coordinated development of Shaoxing tourism. Third, we should carry out the evaluation mechanism: continue to adhere to the work drying system and form a good atmosphere of learning from each other and catching up with each other.