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The 2022 Zhoushan “Cultural and Natural Heritage Day” theme publicity activity hosted by the Zhoushan Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and undertaken by the Zhoushan Intangible Cultural Heritage Protection Center, the Zhoushan Institute of Cultural Relics Protection and Archaeology, and the Zhoushan Museum officially kicked off in Xincheng Bay Park. Jin Tao, Deputy Director of the Propaganda Department of the Municipal Party Committee, Wang Guowen, Deputy Director of the Municipal Bureau of Culture, Radio, Tourism and Sports, and relevant leaders of the Political and Legal Committee of the Municipal Party Committee, the Municipal Women’s Federation, and the New Urban Management Committee attended the event.
The cultural and natural heritage day activities were carried out in the form of “online + offline”, in which there were activities such as the interaction of Zhoushan cultural heritage map, the distribution of cultural relics safety brochures, the puppet show performance, the exhibition and sale of cultural heritage and the blind box of cultural heritage. The online event consisted of two major activities: “Cultural Heritage Knowledge Online Quiz” and “Cultural Heritage-related Douyin Challenge”. The on-site event also awarded the donation certificate of the intangible cultural heritage inheritor Yu Qichang’s ship model, and awarded the second batch of municipal intangible cultural heritage expert studios and the sixth batch of provincial intangible cultural heritage inheritors.
In addition, counties (districts) have also carried out publicity activities on the theme of “Cultural and Natural Heritage Day” in various forms, using multiple digital displays as a means to publicize and display the protection and utilization of cultural heritage through online and offline multi-scene experiences, so as to help achieve common prosperity.