On the afternoon of January 17th, the launch ceremony of the “2023 Cultural and Tourism Consumption Theme Year” event in Ningbo was grandly held at Yongshuiqiao Square, Nantang Old Street, Haishu District. The theme of this event is “Pursuing Common Prosperity, Enjoying Happiness, and Promoting Consumption”. A series of cultural and tourism activities have been launched, including “Ala Tour Ningbo”, “Ningbo Micro Vacation”, “Hundred Accommodations and Thousand Houses” to welcome the Year of the Rabbit, and Meisu Delicious Celebration for the New Year. Zhu Huan, Deputy Mayor of Ningbo Municipal Government, attended the event and delivered a speech. Officials from the Ningbo Municipal Bureau of Culture, Radio, Television, Tourism, Commerce, Ningbo Federation of Trade Unions, Ningbo Cultural and Tourism Group, and relevant departments of culture, radio, television, tourism, and sports in various districts (counties, cities) also attended the event.
Zhu Huan pointed out that at the critical moment of epidemic prevention and consumption restart, holding the “2023 Cultural and Tourism Consumption Theme Year” is another important measure to promote consumption replenishment, unleash potential, and boost consumer confidence. It will undoubtedly press the “fast forward button” to expand the city’s cultural and tourism consumption, and trigger a new wave of expanding domestic demand, expanding the market, and promoting consumption. I hope that citizens and tourists can enjoy the mountains, rivers, forests, and delicious food in Ningbo, and enjoy a better life. They can also experience the enormous potential and unique charm of cultural and tourism consumption in Ningbo. I hope that cultural and tourism enterprises, associations, and businesses can firmly seize the favorable opportunity of this cultural and tourism consumption theme year, showcase their characteristics, gather popularity, and establish their image, and send a wonderful and lively consumption feast to the people of the city.
The “2023 Cultural and Tourism Consumption Theme Year” series of activities is the first cultural and tourism “feast” provided by the Ningbo cultural and tourism system to Ningbo citizens and tourists from all walks of life before the Spring Festival. It is one of the important contents of the “Spring Festival Celebration” series of activities in Ningbo.