Colorful temple fairs on the Grand Canal, splendid light shows, historical and cultural blocks with long ancient charm … In Hangzhou, a series of cultural tourism activities combining tradition and modernity are splendid, showing the unique charm and brand-new features of the ancient canal.
The long canal has been flowing for thousands of years. Canal culture is contemporary and popular, and it needs to be creatively utilized on the basis of living protection, inheritance and development. Nowadays, under the background of the integration of culture and tourism, the cultural industry and tourism along the Hangzhou section of the Grand Canal are developing vigorously, which has increasingly become a new highlight of economic and social development and a new carrier of people’s better life.
“The Grand Canal is a flowing culture and a precious legacy left by our ancestors. In recent years, Hangzhou has actively integrated many historical relics, museum communities and cultural and leisure experience points along the Grand Canal, promoted the upgrading of tourism facilities, created a golden tourist line on the water of the Grand Canal, and strived to polish the’ golden business card’ of the cultural tour of the Grand Canal National Cultural Park. ” The relevant person in charge of the Municipal Development and Reform Commission said that in the next step, we will also implement the requirements of the 13th Party Congress of the city to “strive to build a window of humanity” and promote the splendid charm of the history and culture of the Grand Canal.
Creating a classic tourist route of the canal makes the urban texture and cultural heritage complement each other.
In the spring of March, the spring breeze is warm and the winding canal water flows quietly. With the loud whistle, the Xixi water bus set sail on time and shuttled leisurely between the bridge and the water system, leading tourists to see the scenery on the water and watch the willow-painted bridge.
“Visitors can take water bus Line 1 and start from Wulinmen Wharf. They can go all the way north, watch the attractions such as Royal Wharf, Fuyicang and xiangji temple, and enjoy the customs of Xiaohe Zhijie and Qiaoxi people’s alleys.” Tan Changlin, the captain of Xixi, said, “Now it is spring, and the number of tourists is increasing. Many parents will take their children to experience the scenery of the canal.”
At present, there are four routes in water bus, Hangzhou, covering the inland river network in Hangzhou, such as the main section of the Beijing-Hangzhou Canal, Shangtang River, Yuhang Tanghe River and Donghe River, which not only connects the canal landscape, Jiangnan characteristics and cultural tourism products into a chain, but also makes the cultural tourism experience along the Grand Canal more quality.
The opening of water bus is a vivid epitome of the development of fine tourist routes and products in Hangzhou section of the Grand Canal. On both sides of the picturesque canal, more theme tours and shore tours complement each other, so that the urban texture and the heritage of the canal context complement each other-
From the China Grand Canal Temple Fair, the China (Hangzhou) New Year Blessing and Luck Conference, to the Mid-Levels long summer Festival, “Canal Memory”, a river string of hundred arts and other intangible theme activities, a large number of cultural tourism projects reproduce the profound accumulation of canal culture and awaken people’s cultural memory; In the Linping section of the Grand Canal, natural ecological resources such as Tangqi Ancient Town, Dingshan Lake Wetland, Chaoshan Scenic Area and rural areas along the line are rich and colorful, highlighting the characteristic advantages of “pastoral scenery and ancient town style”.
according to.It is understood that the Beijing-Hangzhou Grand Canal (Hangzhou Section) has now created two national 4A-level tourist attractions, including 14.33 million tourists in Hangzhou Scenic Area in 2019 and 9.05 million tourists in 2020, 2.31 million tourists in Tangqi Ancient Town Scenic Area in 2019 and 1.13 million tourists in 2020.
Digging deep into the cultural value connotation of the canal to meet the new expectations of people’s happy life
On the evening of March 1st, the night tour project “Like a Dream Going to the Pond” in Shangtang Ancient Canal Scenic Area in Gongshu District returned in the spring after three months of “rest”, and it was a brand-new “luck”, which brought you a wonderful visual feast in the light and shadow.
The “Walking+Immersion” live performance of “Like a Dream on the Pond” was inspired by past lives of Shangtang River, and it was a night tour IP carefully created by Gongshu to dress up the Pearl of the Canal and show its humanistic charm. Since last year’s performance, “Like a Dream on the Pond” has been full, with a cumulative reception of more than 1..40,000 person-times, with an average attendance rate of 85%, making it a veritable “punching place in online celebrity” along the Grand Canal.
“Gongshu District established the Shangtang Ancient Canal Scenic Area Management Committee in a scenic operation mode, which provided support and guarantee for the construction and operation of the night tour project like a dream on the pond. We have also further promoted the integration and development of the cultural tourism industry in the Grand Canal by holding tourism promotion conferences and tourism carnivals. ” Jiang Guoxiang, deputy director of Wenguang Tourism and Sports Bureau in Gongshu District, said that the rich cultural venues, non-legacy projects, industrial remains, historical blocks and other advantageous resources along the Grand Canal have given full play to the leading role of culture and empowered people’s better life.
The flowing canal is rich in cultural heritage and also contains rare opportunities for development. In order to better present the charm and value of the canal and let the people feel more beautiful, Hangzhou is also continuing to promote the construction of the exhibition system.
“At present, we have sorted out 340,000 square meters of historical buildings, gathered together to build a canal cultural exhibition experience corridor with historical blocks, cultural parks, museums and heritage sites as important nodes, and made efforts to build panoramic digital museums and thematic museums, and launched interactive, experiential and immersive display products using VR, AR and other technologies to deeply explore the profound cultural connotation of the Grand Canal.” The relevant person in charge of the Municipal Development and Reform Commission said.