With the approach of the Lunar New Year of the Tiger, Alipay’s Five Blessings Gathering started at 0:00 today! In addition to the familiar activities such as sweeping blessings, writing blessings, and collecting blessings, the biggest difference between this year’s Five Blessings and the past is that businesses and institutions have become the protagonists of this year’s Five Blessings. Among them, the Zhejiang Provincial Museum will bring the “Tiger Cultural Relics” for the first time to participate in the Five Blessings and present the “Tiger Blessings” to netizens nationwide.
Tang Yue kiln celadon tiger pillow transformed into “Tiger Blessing Colored Egg Card”
Exploring new digital gameplay in cultural and creative exploration
In Zhejiang, the cultural relic featured in the Five Blessings event is the Tang Yue Kiln Celadon Tiger Pillow. The bottom length of this collection is 17
Centimeters, with a base width of 8.7 centimeters and a through height of 7.6 centimeters. The tiger lies in a state of stillness, with a calm and composed demeanor, and a vivid aura. Its green and moist glaze color is calm and elegant, giving people a cool feeling visually.
During the process of participating in Jifu, users can randomly obtain this special Zhejiang cultural relic Easter card. Clicking on it can also view detailed cultural relic history and collection introduction.
The staff of the Zhejiang Provincial Museum stated that sweeping the Five Blessings is a popular activity during the Spring Festival in recent years. A fun and enjoyable way to sweep and gather blessings not only promotes interaction between family and friends, satisfies people’s expectations and hopes for blessings, but also encourages more people to actively learn about traditional culture. This choice of cooperation with Alipay Wufu also hopes to make the tiger cultural relics in the museum “go out” in a lively way, so that more young netizens can have a chance to see the details of cultural relics and understand the story and meaning behind each cultural relic. The collection that Zhejiang Bo presented this time is “Tang Yue Kiln Celadon Tiger Pillow”, which has the auspicious meaning of warding off evil spirits and warding off evil spirits. It is very suitable to bring it out during the happy and peaceful Spring Festival when families are reunited.
Redemption of “Tiger Cultural Relics” Digital Collections with Foka
Wufu has gained a greater sense of technology
It is reported that in line with the trend of cultural digital innovation, during this year’s Five Blessings period, the Zhejiang Provincial Museum will officially launch 10000 digital collections of “Tang Yue Kiln Celadon Tiger Pillows” at noon on January 28th. Users can exchange their collections in Alipay Wufu “Fuqi Store” through their lucky cards, and treasure them forever.
Wufu has entered its seventh year, and in addition to museum customized lucky cards and digital collections, there are also over 1000 merchants issuing lucky cards this year.
Users can access the small programs of business organizations through offline code scanning, online Alipay search, or browse the business life number in the “life channel”, all of which have the opportunity to get lucky. At the same time, the merchant’s red envelope code can also be used to earn a lucky card. This year, there is also a chance to scan the code and get lucky by eating at a roadside stall or visiting a vegetable market. Alipay said that it hoped that “Wufu” IP could become a small assistant for business organizations during the Spring Festival, allowing them to serve users through more diversified digital positions and operation methods.
Reporter Zhuang Zhengyue