Gongs and drums open the way, sedan chairs welcome relatives, the Kaili Wedding Museum in Fangyan Village, Xiaopu Town, Changxing County has been very lively recently, and an immersive Jieli wedding folk performance has attracted many tourists. “The live display of local unique wedding ceremonies such as holding the door, grabbing to drink plum wine and auspicious tea, eating sedan chair rice, and receiving sacks is full of interaction, which makes us understand and like to watch it more. Yu Hongsan, a tourist from Shanghai, said.
The Kaili Wedding Museum, which is restored from a century-old house, is divided into two parts: the experience field outside the museum and the exhibition hall inside the museum. The experience hall outside the museum mainly reproduces the traditional and authentic “Daili wedding”, and the exhibition hall in the museum shows the traditional wedding etiquette and scenes of the museum through pictures, texts, objects and wedding room decorations of different eras. Ma Lijiao, a staff member of the museum, introduced that more than 200 old objects full of the marks of the times such as wedding supplies and new house facilities in the museum are from the homes of local villagers. “This year, the Chen exhibition hall in the museum is expected to receive more than 60,000 visitors, and ‘Kaili Wedding’ has become a cultural golden business card for us here. Ma Lijiao was quite proud in her words.
The rural museum is an important carrier for inheriting culture and retaining nostalgia, and is gradually becoming a landmark rural cultural window and cultural brand in the region. As the only pilot city for the construction of national rural museums in Zhejiang, in the past two years, the city has actively explored and practiced the expansion of cultural and museum positions in the vast rural areas, and effectively promoted the sound and perfect urban and rural public cultural service system. “Up to now, the city has built and passed the provincial and municipal acceptance of a total of 103 rural museums, the number of which ranks first in the province. Zeng Jie, deputy director of the Cultural Relics Department of the Municipal Bureau of Culture, Radio, Television and Tourism, introduced that not long ago, the list of the first batch of star-rated rural museums in Zhejiang Province selected by the Provincial Cultural Relics Bureau and the Provincial Museum Society was released, and the total number of star-rated rural museums in our city also ranked first in the province.
Relying on the farming culture, the Deqing Fuxi Street Farming Cultural Center, the Changxing Datudou Village Tudou Cultural Center, the Song Ming White Tea Museum and the Leyun Piano Museum built relying on the industry, the Zhao Mengfu Guansheng Art Museum and the Zang Maoxun Memorial Hall relying on the celebrities and sages, the Hucheng Tea Culture Museum and the Hujing Museum prepared by collectors… Rural museums rich in regional characteristics, exquisite exhibition design, rich in activity content, and integrated into the lives of villagers have emerged one after another in the vast countryside of Huzhou, becoming high-quality cultural spaces that can be truly seen, truly felt, and truly used by tourists. Among the 103 rural museums, 45% are run by enterprises and individuals.
How to promote the rural museum to take the lead in quantity and quality, and be a demonstration, Huzhou has its own “key to solving the problem”. In the past few days, the Taihu Lake Ligang Cultural Exhibition Hall in Yigao Village, Zhili Town, Wuxing District, is ushering in waves of tourists from all over the world.Research groups. “With the theme of ‘Ligang’, we are linking up with rural museums such as the Zhili Engraving Art Museum, the Ligang Cultural Books and Newspapers Exhibition Hall, and the Bronze Mirror Museum through the Taihu Ligang Cultural Exhibition Hall to create a group of rural museums in Taihu Ligang, focusing on and vividly displaying the natural environment, development history, innovative achievements and folk customs of the Taihu Ligang system. Hu Gang, deputy director of the Social Affairs Office of Zhili Town, said. At the same time, Qianyuan Town, Deqing County, also digs deep into the local cultural characteristics, relying on the cultural core area of Yubulong, connecting the Chengguan Memory Museum, the Qianyuan Town Coin Collection Museum, the Town Intangible Cultural Heritage Museum, the Town Culture and History Museum, etc., to build a “scholarly Qianyuan” brand rural museum group to show the cultural context of the thousand-year-old city.
“This year, we have actively promoted the ‘1+N’ clustering and linkage development of rural museums and surrounding cultural and tourism resources, and created five demonstration sites of rural museum groups with distinct regional themes, good inter-museum interaction, and integration of cultural and tourism industries. Qian Hongmei, member of the Party Committee and deputy director of the Municipal Bureau of Culture, Radio, Television and Tourism, said that in the next step, the establishment of the “Huzhou Rural Museum Alliance” will be explored, and the construction of the rural museum governance system, management and operation, and talent cultivation will be further strengthened through resource exchange, activity linkage, information sharing, experience exchange, etc., and efforts will be made to build a new mechanism for the protection and utilization of museums and ancient villages and the integrated development of tourism, leisure, creativity and other industries, and strive to provide Huzhou demonstration samples for the construction of rural museums across the country. Reporter Wang Jiehan