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On November 20th, the large-scale cultural and museum knowledge quiz program “China National Treasure Conference” jointly produced by China Central Radio and Television Station and the State Administration of Cultural Heritage ushered in the final finals.
A piece of legendary national treasures entered the audience’s field of vision in the form of quiz questions, which made people’s eyes shine, and also made everyone think more about the slogan of the show, “Understanding China from National Treasures”. The Chinese civilization has a long history, and the precious cultural relics are as vast as a sea of smoke, how does the program team choose the national treasures that are qualified to “appear on stage”? What kind of China do you want the audience to “understand”?
The questions are designed around three key words
The responsible comrade of the Department of Museums and Social Cultural Relics of the State Administration of Cultural Heritage, the co-producer of the “China National Treasure Conference”, told reporters that there were more than 2,000 questions in the 12 episodes of the “China National Treasure Conference”, involving nearly 1,000 cultural relics.
In September 2020, General Secretary Xi Jinping emphasized at the 23rd collective study of the Political Bureau of the CPC Central Committee: “We must attach great importance to archaeological work, strive to build archaeology with Chinese characteristics, Chinese style and Chinese style, better understand the long-standing and profound Chinese civilization, and provide strong support for carrying forward the excellent traditional Chinese culture and enhancing cultural self-confidence.” “We must strengthen archaeological work and historical research, so that the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books can be brought to life, so as to enrich the historical and cultural nourishment of the whole society.” ”
Cultural relics carry splendid civilization, inherit history and culture, and maintain the national spirit, which is an important resource to enhance cultural self-confidence. To this end, the State Administration of Cultural Heritage and China Media Group jointly planned the “China National Treasure Conference”, hoping to build a bridge between the public and cultural heritage, enhance the public’s cultural identity and cultural self-confidence, and arouse the awareness and conscious action of the whole society to protect cultural relics.
The title design of the “National Treasure Conference of China” generally considers three key words: the first is Chinese civilization, the second is public perception, and the third is the language of the times. On this basis, the program team combined the characteristics of cultural and museum work and television communication, organized a group of young and middle-aged experts from the field of museums, universities and scientific research institutions, and after several rounds of drafting and revision, and invited many cultural and museum experts to check the gates, and finally formed this set of topics that everyone sees on TV.
Construct a panoramic system of Chinese civilization
To clearly explain the “Chinese civilization” is to clearly explain the historical context of the origin and development of the Chinese civilization, the brilliant achievements of the Chinese civilization, the major contributions of the Chinese civilization to the world civilization, and the overall characteristics of the Chinese civilization of “pluralism, unity, continuity, and eclecticism”.
In terms of the times, these topics span millions of years of human history, 10,000 years of cultural history, and more than 5,000 years of China’s history.In terms of space, it covers the long and splendid culture jointly created by various regions and nationalities in China; in terms of types, it involves 20 or 30 sub-categories in five categories, mainly movable cultural relics, including ceramics, jade, bronzes, calligraphy and paintings, and miscellaneous. They build a panoramic system of Chinese civilization, allowing the public to better understand the history of our country and nation and enhance cultural self-confidence.
For example, the bronze He Zun, who was the first to appear in the word “China”, and the brocade arm guard of “Five Stars Out of the East to benefit China…… Let us see the inheritance of the word “China” in different historical periods.
The inlaid jade lacquer cup of the Liangzhu site in Zhejiang, the pottery drum of the Taosi site in Shanxi, and the turquoise dragon-shaped ware of the Erlitou site in Henan…… It shows the glorious civilization created by the early Chinese nation in the vast land of China.
China’s earliest architectural planning map – the Warring States period wrong gold and silver copper plate Zhaoyu map, the earliest existing ancient paper specimen – shoulder water Jinguan paper, the earliest existing engraving print with a clear date – Dunhuang testament “Vajra Prajnaparamita Sutra” …… It shows the splendid achievements of Chinese civilization and its significant contribution to world civilization.
Tang Dynasty Qin Jingjiao popular Chinese monument, Nan Huairen’s “Kunyu Quantu” …… It not only demonstrates the inclusiveness of Chinese civilization, but also contributes to the promotion of cultural exchanges between China and the world.
From the perspective of public perception rather than experts
While focusing on excavating the great wisdom and creativity of Chinese civilization, the title of “China National Treasure Conference” also connects the historical, artistic and scientific value contained in cultural relics with everyone’s life as much as possible, so as to establish an interactive link between the public and cultural relics.
For example, one question asks for the selection of the tripod that is closest to the era in which the story of “Revolution and Ding Xin” takes place, which establishes a link between the national treasure and the idiom, and the other requires the ancient poem to be correlated with the precious cultural relics of the ancient musical instrument described by it, and the national treasure is linked to the ancient poem.
There is another question that the majority of netizens are even more talked about, that is, the oracle bone and 4 crops are correspondingly connected, and only one contestant answered correctly. This question unexpectedly connects national treasures to rural life, and the contestant, who grew up in the countryside, is very familiar with the nuances of the four crops, coupled with the accumulation of knowledge of oracle bones, so he has successfully solved this puzzle.
It can also be seen that the design of the questions is not to show how strong the contestants are, but to arouse the public’s cognition and thinking through the questions, so as to promote the public’s understanding of cultural heritage, the growth of cultural consciousness and the awareness of cultural relics protection. It is to pass on new knowledge, come up with new solutions, and understand new ideas, and cook knowledge into a nutritious cultural feast for the public to enjoy.
Wu Zetian’s Jin Jian found in the stone crevice on the north side of the Junji Peak of Song Mountain, Dengfeng, Henan Province, aroused interest through the well-known Wu Zetian when setting the question, but the test point fell on the day when Jin Jian was put in, so as to introduce it to this day, which is still full of life.The historical origins of the traditional festival of force.
The name of “Kaiyuan Tongbao” does not come from the name of Xuanzong of the Tang Dynasty, and the famous cultural relics now in Japan – Yaobian Tianmu Zhan are not produced in Japan, but the sword of King Goujian of Yue was unearthed in the tomb of Chu State…… Through the design of these questions, misunderstandings are clarified, so that the audience can have a more accurate understanding of historical details.
Only from the perspective of public perception, rather than archaeologists and historians, can the public understand and see the feelings, and can cultural heritage be more dignified and better protected and inherited.
In addition to answering questions, the audience can also learn about the legendary fate of national treasures such as “Zhaocheng Golden Collection”, “Yongle Grand Canon”, and Dakeding, which show the feelings and persistence of the Chinese people towards the protection of cultural relics. Let the audience deeply feel that the protection of cultural relics is not only the business of cultural relics workers, but also closely related to each of us.
The language of the times arouses the interest of young people
For a period of time, some of the works have been relatively professional and obscure, making it difficult for the public to read and understand. Therefore, this time, the topic focuses more on allowing ordinary people, especially young people, to “understand, remember, and think”, to explore the new expression of national treasures under the mass communication system, and to let national treasures meet everyone in the language of the times and in the form that they like to see.
The arch of the glazed pagoda of the Dabao’en Temple built in the Ming Dynasty has a complete set of building spare parts buried underground…… These interesting knowledge points make Chinese civilization more lovely and warmer under the grand narrative.
In order to prevent the questions from becoming industry knowledge exams in archaeology and museology, the question team specially recruited cross-border people with non-history and even non-liberal arts professional backgrounds, as well as tour guides, youth education, film and television editors, etc., to increase the sense of participation and storytelling of the questions. For example, in the fourth stage, “Five Elements Without Boundaries”, the questions are classified according to the theme of “metal, wood, water, fire, and earth”, which is quite interesting; In order to mobilize the enthusiasm of the audience and arouse everyone’s interest in continuous watching.
The National Treasure Conference of China is a new cultural creation in collaboration between contemporary cultural museums and television people, using knowledge to establish a link between cultural heritage and the public. It is equivalent to moving the museum to the TV screen and the Internet, where every program is an exhibition hall and every topic is an exhibit, realizing the “big exhibition that never closes”.
Not only that, the State Administration of Cultural Heritage has also extensively coordinated various forces to explore multiple ways to disseminate cultural heritage knowledge, such as supporting CNKI to build the “Cultural Heritage Knowledge Interactive Service Platform”, supporting the CCTV “National Treasures” column to hold “exhibition seasons” and “special exhibitions”, etc., through various forms for the public to understand cultural relics,.A window to deepen the understanding of cultural heritage knowledge. Let the link between cultural heritage and the public be continuous, stronger, more vivid and more emotional.
(Bo Xuan)