Comb the clouds and sweep the moon, and the hair is coiled up, dressed in song clothes and fluttering. Guests can “cross-dress” into the Cicheng Garden in Ningbo, attend the summer lotus banquet, and have a dream of a prosperous and prosperous Song Dynasty.
“This lotus cake, the petals are tender and lifelike, and I don’t want to’ take a bite’. Take a good photo first!” Ms. Chen, a citizen, feels emotional.
Located in Taiyangdian Road, Cicheng Town, Jiangbei District, Ningbo, Xiyuan Garden is elegant and low-key, and it is a Song Yun wedding cultural project in Cicheng. Xi Garden is a grand view garden composed of three quadrangles, which brings together dozens of cultural activities such as local operas, essays, talk shows, retro garden visits and cultural and creative output.
“The Lotus Banquet is an immersive experience project of Song Yun that we focus on, and visitors can experience the elegance and interest of Song people’s life on the spot.” Ying Huafei, the person in charge of the Xiyuan Garden, said that Xiyuan Garden is the practice base of Song Yun culture for international students of Ningbo University, and foreign friends often come here to feel the charm of China traditional culture.
How to make Song Yun culture new, alive and young? From intangible to tangible, the tangible products of Song Yunwen Travel are important communication carriers.
After nightfall, a picture of life in Song Dynasty, which is leisurely and full of fireworks, slowly unfolds. At the beginning of August, a large-scale immersive Song Chao national wind experience activity with a time span of half a year and the life background of the Song Dynasty was launched in Cicheng. From ancient and modern cultural creation and Song-style street entertainment, to elegant four arts, wine selling, snacks and fragrant drinks, divination and entertainment, the market in the Song Dynasty is displayed one by one. Punching in the Songchao market quickly became popular on major social platforms. “Song people’s life is the life I yearn for. I saw this activity on the Internet and specially came to experience it with my friends. It’s really’ elegance is common everywhere’.” Tourist Miss Chen said.
“Cicheng, a thousand-year-old county, has a profound cultural heritage. By innovating new scenes of Song Yun consumption, we grasp the pulse of youth, creatively transform Song Yun culture, and create a new benchmark for cultural tourism consumption. For example, the Song Chao market attracted a large number of young people to spend their time punching cards. Potting and divination are very popular among young people. ” The relevant person in charge of Jiangbei District said.
It is the key direction to implant the cultural elements of Song rhyme in the cultural tourism products. Jiangbei District actively plans high-energy cultural projects and brand activities, cultivates new formats and new modes of cultural production and consumption, and speeds up the transformation of cultural soft power into cultural productivity. At present, the district is making great efforts to cultivate night coordinates such as “Cicheng Guochao Wenchuang Historical Block”, “Rural Leisure Talent Village Block” and “No Night Old Bund”, taking Song Yun culture as the driving force for innovation, and developing night cultural tourism formats with strong experience, such as night tours in ancient towns, night tours in theme parks and night tours in cultural venues, so as to realize the iterative upgrading of night economy.
Anshan Village, near Baoguo Temple and beside Sunhu Lake, is also digging deep into the remains of Song rhyme, speeding up the integration of agriculture and tourism, and upgrading it. “Anshan Village has developed rapidly in recent years, but’ online celebrity Village’ must constantly change its products to achieve’ long red’. Song Yun is one..A good starting point. Chen Haibo, secretary of the Party Working Committee of Hongtang Street in Jiangbei District, said that the street will strengthen the excavation, protection and promotion of Song Yun culture, create a rural experience scene of Song Yun culture, inject humanistic charm into rural revitalization, and let the Millennium Song Yun flow in the new era.
It can not only “activate” Song Yun, but also stimulate consumption. More pyrotechnic Song Yun is integrated into daily life and deeply rooted in people’s hearts, making traditional culture and modern life “beautiful and beautiful”.
(Editor: Ai Yuxi, Kang Mengqi)
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