From October 13 to 15, the 2020 press spokesman training course was held in Zhuji city, hosted by the Zhejiang Provincial Department of Culture and Tourism.
On site training sessions
Luo Lili, a member of the Provincial Party Committee Propaganda Department and Deputy Director of the Provincial People’s Government Information Office, attended and gave a lecture. Xu Peng, a member of the Party Group, Deputy Director, and First level Inspector of the Provincial Department of Culture and Tourism, and Zhu Haimin, a member of the Party Group and Second level Inspector of the Provincial Department of Culture and Tourism, participated in the relevant activities. Wang Kongyu, member of the Standing Committee of the Zhuji Municipal Committee and Minister of Propaganda, delivered a speech.
The training aims to further strengthen the press release and public opinion guidance of the cultural and tourism system of Zhejiang Province, improve the professional level and overall quality of the news spokesman team, and create a good public opinion atmosphere for the high-quality development of culture and tourism in Zhejiang Province.
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Member of the Provincial Party Committee Propaganda Department Ministerial Meeting and Deputy Director of the Provincial People’s Government Information Office
Teaching by Luo Lili
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Member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism
Speech by First Level Inspector Xu Peng
Xu Peng stated during the mobilization of the class that this training course is of great significance for improving the news release, publicity, and public opinion guidance capabilities of various units and departments in the cultural and tourism system of Zhejiang Province, expanding the social influence of Zhejiang culture and tourism, and consolidating the high-quality development force of Zhejiang culture and tourism work. The main reason for holding this training course is based on four considerations: firstly, doing a good job in news release is necessary to promote major decisions on Zhejiang culture and tourism, and establish a good image of Zhejiang’s culture and tourism. Secondly, doing a good job in news release is necessary to expand social influence and improve the visibility of Zhejiang’s cultural and tourism industry. Thirdly, doing a good job in news release is necessary for promoting government transparency and building a “sunshine government”. Fourthly, doing a good job in news release is necessary to grasp the correct direction of public opinion and promote social harmony and stability. Xu Peng emphasized that through this training and future efforts, we should effectively strengthen our attention to new changes in the public opinion environment, grasp the positioning of news spokespersons, handle the relationship with media reporters, and establish a normal mechanism for news release.
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△ Member of the Party Group and Second level Inspector of the Provincial Department of Culture and Tourism
Speech by Zhu Haimin
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Deputy Leader and First Level Researcher of the Propaganda Work Leading Group of the Provincial Department of Culture and Tourism
Hosted by Du Yuying
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Speech by Wang Kongyu, member of the Standing Committee of the Zhuji Municipal Committee and Minister of Propaganda
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△ Deputy Director of the Network Public Opinion Emergency Department of the Provincial Party Committee’s Cyberspace Information Office
Lecture by Yu Wangqiang
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Professor Liu Xiaoying from the Communication Research Institute of Communication University of China gave a lecture
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△ Deputy Director of Zhejiang TV Economic Life Channel
Teaching by Shu Zhongsheng
The course design of this training course is based on the practical work of the students. Themes such as “News Release and Public Opinion Guidance in the Era of All Media”, “Exploration of Public Opinion Response in the Context of New Media”, “Three Weapons and Applications in News Release Practice”, and “Communication Laws and Public Opinion Response in the Context of New Media” were carried out, and a press conference simulation exercise was organized. Representatives from seven cultural and tourism departments, including Hangzhou, Ningbo, Wenzhou, Huzhou, Jiaxing, Shaoxing, and Zhuji, made exchange speeches.
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△ Speech on behalf of the unit
A total of 138 spokespersons and relevant work leaders from the cultural and tourism departments of various cities and counties (cities, districts) in the province, as well as the provincial cultural relics bureau, affiliated units, and departments (special classes) of the department, attended the training. During the training, they also visited local cultural and tourism projects in Zhuji, such as the Mi Guo Guo Research Town.