A nine Yellow River, outline the opening ceremony of China; a giant “bronze tripod”, stirring up the legend of culture and creation; a museum night, gathering hot “net red cultural relics”… four days of the 9th China Museum and related products and technology Expo (Expo) continued in Zhengzhou, Henan Province.
From the opening ceremony to the series of activities, the innovation of Chinese museums from “alive” to “fire” is highlighted everywhere.
Cultural and creative “gathering”: “living” inheritance everywhere
In recent years, from the web celebrity lipstick in the Imperial Palace Museum to the “Tang Palace Banquet”, cultural and creative products coming out of the museum frequently “out of the circle”, repeatedly set off a consumption boom.
Founded in 2004, the Expo is the most influential event in China’s cultural and cultural circles, one of the world’s three major museum industry exhibitions, and also the largest museum professional exhibition in Asia.
The total exhibition area of 60,000 square meters, a total of 645 enterprises and museums participated in the expo, the largest ever.
In this Expo, the “living state” inheritance is everywhere, and the screen is full of cultural and creative “legends”.
More than 400 museums, including the Palace Museum, have brought tens of thousands of featured cultural and creative products to the exhibition, just like a “big fair” of cultural and creative products.
In particular, some exhibition area of web celebrity cultural and creative products, frequently attract attention.
The cultural and creative product “Dragon Humen Protection” in the exhibition area of Puyang Museum originated from the 6500 years ago unearthed on the west slope of Puyang in 1987. The cultural relics belong to the early Yangshao Culture and represent the earliest ideas of Yin and Yang in China.
According to the staff of China Fujian and Taiwan Yuan Museum, the reason why cultural and creative products are popular is the cultural atmosphere. ” If there is no ‘soul’ of culture, no matter how good the cultural and creative products are, no one cares about the cultural and creative products.
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Ancient encounter new fashion: let the cultural relics more close to the people
With the rise of China-fashion style, traveling in Hanfu is now becoming a popular culture.
Following the opening ceremony of the “Tang and Song Dynasties” crossing, the important theme activities of the Expo “Museum Night” and “starry sky —— China 100 Hundred Years of Archaeological Discovery Exhibition” also set off the “river map · echo” classical dance on the evening of the 1st.
When the ancient meets the new trend, the ancient Chinese oracle bones can also use body language to express a different wonderful.
On the morning of the 2nd, an “oracle bone characters show” was staged in the exhibition area of the Museum of Chinese characters. Many people in golden clothes changed their “oracle bone characters” with body language, attracting many onlookers.
Niu Dongdong, a worker of the Chinese Language Museum, said that through watching the performance, the audience can feel the words move and live, so as to more intuitively understand the oracle bone culture.
Similarly, at the exhibition site, the “ancient Shu State” Yufu and his wife A Yue “crossed” from Sanxingdui to the Central Plains to show the “horseshoe gold” to the audience. The ancient Shu culture and the Central Plains culture collided in the exhibition.
Digital + technology: inheritance and time.All in
, Chairman of the Chinese museum association liu, said the expo panoramic display four years China museum construction, protection, research, display, management of new ideas, new look, new projects, new achievements, and museum collection protection, display of new design, new technology, new materials, new production, new creation, new products, new projects.
In the museum exhibition area, the Ningxia Museum’s “movable type printing” Xixia text, the “rubbing imperial edict” of the Imperial Palace Museum, and the “5G Grand Canal” experience of Nanjing Museum, the audience waiting for the experience.
The reporter found at the exhibition site that with the application of digital technology, the museum has a more diversified display means.
Seconds for “ancient costume”, repair “cultural relics”, take photos with fierce “animals”, taste “cultural relics ice cream”, cultural relics and modern people closer to the distance, the degree of favor by young people is higher.
According to the staff of Luoyang Tang Yi Gold and Silver Museum Museum, in recent years, the museum has been exploring private customized services, paying attention to the participation of audiences and customers, the sense of experience, and striving for humanized expression.
China News Service reporter Li Guigang, Li Chaoqing