It’s another ripe season and another watermelon festival.
In late May, Zhejiang Jiande Genglou street “flower and fruit ditch” began to present a busy scene, attracted by the tourists into the field, into the watermelon field, also picking, also taste, are inevitably moved by the shiling watermelon that silk delicious.
Inadvertently, more building “charming flower and fruit ditch scattered happy watermelon festival” has also gone to the third year.
For two years, stone watermelon planting area has doubled from the initial three hundred mu, from unknown, to now famous “stone” watermelon, watermelon seedling, planting, sales, formed a complete industrial chain, effectively led the “fruit ditch” along the country, the days of the people day by day prosperous, the people pockets, the village collective rich, more building rural revitalization will run out of the “acceleration”.
From “sleeping rough” to “making money at the door”, the great change of Shiling watermelon cannot be separated from the guidance of the agricultural industry development strategy of “strong industry and sound brand” in Genglou Street.
Beginning in 2019, to broaden the sales channels of watermelon, made “watermelon” image brand, more building street began to hold “charm fruit ditch scatter watermelon festival”, although the first watermelon festival form is simple, but let stone watermelon “instant success”, watermelon festival watermelon sales reached nearly ten thousand jins, this year watermelon sales is expected to reach fifty thousand pounds.
At present, the whole watermelon planting area is more than 600 mu, annual output of more than 5,000 tons, output value of more than 10 million yuan, help more than 200 households out of poverty and become rich.
“Although the watermelon is small, the energy is big, and the agricultural industry develops together”.
The holding of three consecutive watermelon festivals has laid a foundation for building the rural ecological tourism “flower and fruit ditch” project.
The villages along Huagou, with agricultural enterprises and large growers, innovatively carry out ecological experience shopping tour, and rely on agricultural products to revitalize rural tourism resources.
At present, has opened the watermelon, sunflower, blueberries and other kinds of picking garden area of more than 1000 mu, this year picking garden has visitors more than 3000 people, not only improve the building quality agricultural products external visibility and market share, more drive the vigorous development of rural tourism, for the broad masses of farmers’ income to get rich has built a good platform.
Taking Shiling Village as an example, the per capita income of the villagers has increased from about 10,000 yuan two years ago to more than 30,000 yuan now.
The village has also won the first batch of traditional villages in Zhejiang Province, Zhejiang Province good governance model village, Zhejiang Provincial health village, Zhejiang provincial 2A level scenic village, Zhejiang provincial democratic legal village, Jiande City beautiful village standard village and other provincial and municipal honors.
Now, in the face of the new requirements of implementing the rural revitalization strategy in the new era, Shiling watermelon has been given a new mission.
Wang Yiyan, secretary of the Party Working Committee of Genglou Street, said that during the “14th Five-Year Plan” period, Genglou will seize the national strategic opportunity of rural revitalization, and strive to transform resource advantages and brand advantages into economic advantages and competitive advantages, and vigorously promote watermelon as the leading.The upgrading of brand agriculture will further accelerate the pace of rural revitalization and agricultural modernization, allowing small watermelons to bear more fruits of prosperity.
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