The 2022 China International Fair for Trade in Services (CIFTIS) has come to an end. During the CIFTIS, the cultural and creative exhibition area was crowded and lively, and the museum’s cultural and creative activities were warmly welcomed by the visitors.
The reporter learned from the Beijing Municipal Administration of Cultural Relics that a total of 28 participating museums in the CIFTIS Cultural and Creative Exhibition Area launched nearly 1,000 newly launched cultural and creative products to meet the audience, among which the Capital Museum, Confucius Temple and Guozijian Museum, Tsinghua University Art Museum, China Agricultural Museum, China Railway Museum and other museums of a series of “high-value” cultural and creative products shining “out of the circle”, cultural relics elements “tide” surging, deeply loved by a large number of young people.
In the exhibition areas of museums such as the “8+” celebrity residence, the White Pagoda Temple, and the Great Bell Temple, there are many people checking in with stamps. The public can not only appreciate the cultural, innovative, artistic, practical and interesting cultural and creative culture, but also one-stop purchase, express delivery to the home, get the favorite cultural and creative products, and truly “benefit the people with culture”.
During the CIFTIS, the exhibition area also held the “Beijing Wenbo Digital Cultural and Creative Service Alliance Settlement Signing and Awarding Ceremony”, the signing and awarding ceremony represents the establishment of Beijing Wenbo Digital Cultural and Creative Service Alliance, the alliance enterprises will actively serve and support the digital cultural and creative work of museums in Beijing, further explore the cultural elements and cultural and creative IP of each museum, promote the integration of traditional culture and digital technology, and launch more digital cultural and creative products that the public likes to see.
It is understood that relying on blockchain technology, the Capital Museum launched two digital cultural and creative products, “First Bo Cultural and Creative Commemorative Ticket” and “First Bo Cultural and Creative Badge – Wheel of Time” in the exhibition area, both of which are unique and treasured choices. Among them, the limited edition of 5,000 cultural and creative badges sold out within 1 minute as soon as they were released, igniting the “collection fever” of traditional culture in the digital field.
In addition to a dazzling array of cultural and creative products, the exhibition area also specially prepared a series of cultural and creative interactive experience activities and unique art exhibitions, so that the visitors who came to check in can enjoy the visual feast of cultural and creative culture while experiencing more special cultural activities of the museum. The cultural and creative exhibition area with a clear theme, rich content, creativity and colorful activities has attracted a large number of admiring visitors, and has become the “Internet celebrity check-in place” of this year’s CIFTIS.
In the handmade interactive experience activity of receiving “Fu” organized by the former residence of Soong Chingling in Beijing, the staff guided the guests to sprinkle gold and receive blessings, which kicked off the interactive activities in the cultural and creative exhibition area. The “Screen Printing Handmade DIY” interactive event jointly organized by Xu Beihong Memorial Hall and Beijing Technology and Business University was crowded with spectators, and the staff demonstrated the handmade work while introducing the value behind the paintings. Zhihua Sijing music has been passed down for more than 560 years, and is known as the “living fossil” of ancient Chinese music.In the “Zhihua Temple Music Exhibition”, the inheritors of Zhihua Temple Music dressed in elegant Chinese style robes and brought a variety of national musical instruments such as cloud gongs, sheng gongs, pipes, flutes, drums and so on to the scene for interpretation.
In the China Shadow Puppet Culture and Art Exhibition, the West Beijing Shadow Museum led the audience to enter shadow art and vividly feel the charm of intangible cultural heritage. As the lights are cast on the white curtain, several vivid and vivid shadows of characters appear under the control of the artist, creating a fascinating storyline.
According to reports, during the CIFTIS, there are more carefully organized and culturally characteristic art exhibitions and performances in the cultural and creative exhibition area to meet the audience, Beijing Centennial World Old Telephone Museum, Beijing Lu Xun Museum, Beijing Art Museum, Beijing Stone Carving Art Museum, Ancient Pottery Civilization Museum and other museums organized a large number of characteristic cultural experience interactive activities have been carried out one after another, so that more audiences can feel the artistic charm of museum culture and enhance their understanding and love of China’s excellent traditional culture.
(Li Rui)