The development of rural cultural tourism is the “highlight” of rural revitalization. Based on the advantages of natural and human resources, Qingjie Shezu Township focuses on the creation of high-quality cultural tourism “IP”, and constantly explores a new model of integrating cultural tourism industry with grassroots party building, transforming the vitality of party building into a driving force for revitalization, enabling the integration of cultural tourism to revitalize the countryside and providing good practical experience for promoting national common prosperity.
Gathering “Joint Force” as “Strength” and Presenting a New Face of She Township
“Clear water flows in front of every house, and willows hang behind every house.” Qingjie is surrounded by three streams, and the flowing water passing through the streets and lanes is all over every corner of Qingjie. The flowing water of small bridges adds unique charm and charm to Qingjie ancient village.
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In order to improve the supporting level of tourism services, enrich the service content and enhance the tourism image, Qingjie She Nationality Township innovatively established a volunteer archive in party member, and implemented the “double belt” model of “the branch leads party member and party member leads the masses” to promote the grid management of volunteer services. According to personal wishes, occupations and specialties, more than 40 volunteer service teams have been set up, including tourism consultation, civilized guidance, emergency rescue, tourist guidance, order maintenance and environmental cleaning. We have strengthened the construction of literary and artistic volunteer teams, recruited and developed more than 100 literary and artistic volunteers, and carried out voluntary activities such as wedding performances, folk songs duets, and non-legacy exhibitions, which have achieved remarkable results in promoting the folk customs and culture of the She people. By cultivating and expanding the professional team of emergency volunteer service, the tourist concentration point has now achieved full coverage of the “volunteer service station”, maximizing the image of Qingjie cultural tourism.
Focus on the transformation and upgrading of rural idle land, turn waste into beauty, comprehensively improve the level of infrastructure, fully promote the creation of Meicun, successfully create a model town for the renovation of village appearance at the municipal level, and win the “demonstration and guidance, global cleanliness” action deeds of the municipal level and Meicun for three times.
In view of the increase of tourists in recent years, Qingjie Shezu Township has polished the brand of “Dabin Party Representative Mediation Studio” and done a good job in the article “Sharing the Court+beautiful countryside”, promoting the sinking of professional resources, moving forward the front line and serving forward, providing “customized version” legal services for local advantageous industries and fully serving the development of tourism economy.
Turn “vitality” into “motivation” and play a good national advantage card
This year’s “March 3rd” event, Qingjie She Nationality Township innovatively used intelligent technology to show the national folk culture, integrated the phoenix totem of the She nationality into the performance of unmanned aerial vehicles, returned the “Qibu Dance” to the local real scene, publicized the local scene with the help of cultural and artistic IP, and gained the public’s “eyeball”.
“This year, we added the remolding of contemporary culture on the basis of traditional culture, and built a circular circle for the integration and development of Qingjie cultural tourism industry with high quality. The’ March 3′ event received great response.” The relevant person in charge of Qingjie Shezu Township said that the township adheres to the integration of party building and complementary resources, and seeks the layout from the perspective of developing tourism industry. By focusing on “lighting, beautification and culture”, it will connect the local cultural symbols such as Qingshi Street, Jiudai National Cultural Square and Wangshendong wedding performance base and important nodes along the line, and continue to cultivate cultural and creative industries such as a non-legacy street, folk performances and lacquer craft experience to create a non-legacy market and lacquer craft experience.
The township actively builds a research position with ethnic characteristics, and through improving the construction of She culture school, holding Shanxi-Harbin class, immersive experience of original wedding customs activities, ribbon weaving, bamboo handicrafts, black rice production and other series of She folk activities. With Lanhong She Culture Studio and Fenghuangshan Ha Studio as the mainstay, the teaching, experience and performance of ethnic embroidery, She language and She songs are carried out normally..Move, display and sell all kinds of ethnic handicrafts.
Changing “Flow” into “Reserve” and Playing the Combination Boxing of Common Prosperity
“On March 3rd, more than 100,000 tourists were welcomed in a single day, and more than 700 tables of” Hundreds of Banquets in Shexiang “were hosted by Qingjie Farmhouse and Farm, driving tourism consumption by more than 10 million yuan.” The relevant person in charge of Qingjie She Nationality Township said. The township took the opportunity of “March 3rd”‘ s explosion, insisted on deep planning, seized the opportunity, changed “flow” into “reserve”, turned “online celebrity” into “long red”, excavated and formed more unique selling points and “explosion points”, and made more “first-time customers” become “repeat customers”.
On the one hand, the township built an online operation system, and continued to launch a series of videos on online platforms such as WeChat official account, Weibo and Tik Tok, and comprehensively promoted and displayed the style of Qingjie She Township; On the other hand, we will strengthen the guidance of Party building, raise a co-construction fund of more than 15 million yuan, take the effective combination of Qingjie cultural heritage, tourist attractions and traffic hotspots as the starting point, and jointly plan 12 key projects such as waterfront promenade and intangible cultural heritage experience, make overall plans to develop characteristic industries such as rural folk customs and rural specialties, and build a unified tourism industrial chain system. It is reported that the “Shexiang Tea Rhyme Co-prosperity Garden” co-prosperity workshop project under construction will be a new tourism model integrating tea industry, tea health, tea tourism and tea experience in Qingjie Shezu Township.