May 18th International Museum Day is approaching, where are you going to experience the wonderful beauty of Zhejiang Museum? An official museum check-in guide will be handed over soon——
Zhejiang is a major province of museums. There are 435 registered museums and 464 rural museums in the province. Not only in large quantity, but also in high quality. There are 73 national level museums in the province, ranking among the top in the country in terms of quantity. The latest evaluation results of the operation of first level museums released by the China Museum Association show that only 13 first level museums in China have been rated as excellent, with Zhejiang occupying only 2 seats, and the quality of the museums far exceeds the national average level.
The theme of International Museum Day on May 18th, 2023 is “Museums, Sustainability, and a Better Life”.
Zhejiang “Rural Museum Map” officially launched
Multiple heavyweight selection results were released at the launch ceremony in Lishui. Among them, a total of four “Most Innovative Museums in Zhejiang Province in 2023” were selected, namely Hangzhou Arts and Crafts Museum, Ningbo China Port Museum, Lishui City Museum, and Xinchang County Museum; 100 pieces/set of provincial museums were selected as the “Treasures of the Hundred Towns and Museums”, including the “Yuan Dynasty Huang Gongwang’s” Dwelling in Fuchun Mountains (Remaining Mountains) “volume from the Zhejiang Provincial Museum, the” South China Tiger Specimen “from the Zhejiang Natural Museum, the” Enze Brocade from the Han and Jin Dynasties “from the China Silk Museum, the” Warring States Crystal Cup “from the Hangzhou Museum, the” Red Boat “from the Nanhu Revolution Memorial Hall, and the” Communist Manifesto “translated by Chen Wangdao in 1920, which are well-known to the public All nationally renowned first-class cultural relics are listed; We have also launched 10 high-quality museum research and travel routes, including prehistoric culture, celadon culture, red culture, book collection culture, marine culture, ancient Yue culture, agricultural culture, Song rhyme culture, world heritage, and natural science.
The release of the relevant list provides an official museum check-in guide for public museum travel, exhibition viewing, and academic research.
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At the launch ceremony, the list of the first batch of provincial-level rural museums for 2023 was announced, and a plaque awarding ceremony was held for the Lishui Rural Museum. As of now, there are a total of 549 rural museums in the province. At the same time, the “Rural Museum Map” in Zhejiang has officially been launched. The construction of rural museums has been listed as one of the “Top Ten Livelihood Practices” by the provincial government for two consecutive years (2022, 2023).
In order to promote rural museums to better serve the cultural life of the masses and showcase excellent regional culture, the Zhejiang Provincial Bureau of Cultural Relics has launched the “Online Map of Rural Museums” mini program, which integrates positioning, check-in, and navigation functions, covering four major sections of tourism, exhibitions, activities, and scenery, as well as full platform search services. With map navigation on Gaode, Baidu, Tencent, and other platforms, it connects rural museums, tourist attractions, catering and cuisine along the route Hotels and homestays provide great assistance for tourists to visit rural museums.
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“Rural Museum Online Map” Mini Program
At the launch ceremony, there were also ceremonies for donating masterpieces from the “Three Treasures of Lishui” to the Zhejiang Provincial Museum, as well as for donating masterpieces and collections from folk collectors to the Lishui Museum.
The main venue of the “Museum Wonderful Tour” is full of exciting activities
The Lishui Museum, as the main venue for this International Museum Day event, innovates and presents a wonderful home event. In addition to the launch ceremony, it also includes immersive tours and cultural and creative markets.
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“Jiguang Pianyu – Wonderful Tour of Lishui Museum” is an immersive tour activity specially designed by Lishui Museum for this museum day. Starting from the small celadon concert “Porcelain Sound Around the Beam” in the preface hall, it has gone through multiple exhibition hall stages such as treasure hunting check-in, ancient and modern dialogue interpretation, She ethnic welcome performance, intangible cultural heritage experience of “Lishui Three Treasures”, and simulation of “My Overseas Chinese Passport”. Through setting up characteristic explanations, interactive experiences, and popular check-in points Design new installations, utilize new media technologies and new ways of interpretation to revitalize the display of museum artifacts.
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In addition, the museum has renovated and set up a “museum script tour” space that young people love, a rural museum characteristic exhibition area, and a “national treasure drying” area for folk collectors. It also provides voluntary “treasure appreciation” services for folk collectors, allowing the museum to have more cultural functions that attract the public beyond traditional exhibition displays.
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A provincial museum cultural and creative market has also been set up outside the east gate of the Lishui Museum. More than 60 state-owned museums, private museums, rural museums, cultural and creative enterprises, and intangible cultural heritage workshops from all over the province have set up stalls here to showcase their exquisite cultural and creative products, attracting many Lishui citizens to come and visit.
On the 15th, the academic seminar on “Museums, Sustainable and Better Life” invited guests such as An Laishun, Chairman of the Asia Pacific Alliance of the International Museum Association, to give a keynote speech. Six outstanding paper representatives also exchanged papers, allowing audiences to have a deeper understanding of the theme of this year’s International Museum Day.
Over 200 exciting exhibitions and activities across the province
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To welcome this Museum Day, the Lishui Museum has collaborated with the Lishui Overseas Returned Porcelain Museum to create a special exhibition called “Huacai · Returning” – Ming and Qing Dynasty Export Porcelain Boutique Exhibition. This exhibition showcases over 300 sets of high-quality export porcelain collections from the Ming and Qing dynasties, showcasing the artistic beauty of Chinese porcelain to the audience with its unique types, exquisite glaze colors, and decorative styles. It also showcases the historical image of Chinese porcelain going abroad, entering the world, and participating in globalization. The extension period is from May 13th to August 20th, 2023.