Empowering development through cultural and tourism, innovating to win the future. The 4th “China Service” Tourism Product Innovation Conference was held in Shangyu District, Shaoxing City, Zhejiang Province from March 14th to 15th. More than 300 industry experts, scholars, and representatives of well-known enterprises from all over the country gathered together to promote the creative case of “China Services” tourism products to the industry through keynote speeches, expert interviews, and other methods. Together, they discussed new trends, models, and technologies in the industry, and worked together to promote the high-quality development of China’s tourism industry.
This conference has set up four groups of expert interviews: the theme interview of “New Path of Tourism Driven Rural Revitalization” aims to analyze the pain points of rural tourism and explore new models of rural tourism; The theme interview of “Cross border Integration Helps Creative Development of Destinations” explains from different business formats and perspectives that cross-border brings new markets, thereby driving the development of destinations, creating and responding to new consumer demands; The theme interview on “How to sustainably innovate and develop tourism performance” explores how tourism performance can tap into the rich connotations of excellent traditional culture, achieve creative transformation and innovative development; The theme interview of “Developing Tourism Agglomeration Zones and Revitalizing Local Economy” analyzed the reasons for the success of tourism agglomeration zones.
At the meeting, the China Tourism Association awarded Shangyu District, Shaoxing City, Zhejiang Province as the “National Cultural and Tourism Integration Practice Zone”. Zhu Jiangqiao, member of the Standing Committee and Deputy District Mayor of Shangyu District, Shaoxing City, and Secretary of the Party Working Committee of Cao’ejiang Tourism Resort, made an on-site promotion of Shangyu’s cultural and tourism resources.
In addition, the conference has set up a special theme sub forum – Immersive Tourism Development Forum, with the theme of “Digital – Making Tourism More Immersive”, focusing on the two core words of “Digital” and “Tourism”, highlighting “Digital Empowering Tourism”, adopting a dual driven structure of “Industrial Ecology+Academic Ecology”, showcasing new trends and cases in the development of immersive tourism, Sharing the new scenes of night tourism brought by technological research and development and promoting the deep integration of culture and tourism, bringing a feast of knowledge and experience to the development of immersive tourism products and service upgrades, especially for the night tourism industry. During the event, a tourism product innovation exhibition was also held, which strengthened participation and interactivity through various forms such as promoting exhibitions, free visits, and free exchanges. (Text/Li Xitu/Wei Xinyu)
Responsible editor: Han Bingyu
![](https://www.hzyyingyu.com/wp-content/uploads/2024/01/test-65.png)