On weekends, Linzi Zuiqiu Painting and Calligraphy Museum in Zhangwu Town, Anji County, Huzhou became the punching place for online celebrity in the town. “Visitors can enjoy calligraphy and painting when they enter the museum, and they can have coffee when they leave the museum.” You Yuan, director of the town’s social affairs office, said that this rural museum featuring calligraphy and painting culture has received many tourists and delegations since its opening, and has also enabled villagers to enjoy a higher quality of spiritual and cultural life.
In recent years, rural museums have quietly broken ground in Huzhou countryside, adding a strong cultural flavor to beautiful countryside and becoming spiritual and cultural homes at people’s doorsteps. Up to now, there are 119 rural museums in Huzhou, including 63 provincial rural museums. In the construction and operation of rural museums, Huzhou adheres to the principle of “being distinctive, grounded and popularized”, and has formed a pilot promotion work mode led by special classes, guided by experts, paired assistance, regular competition and performance evaluation. Towns, villages, enterprises and individuals can participate in the construction and operation.
In September 2021, Huzhou was identified as a pilot city for the construction of the National Rural Museum, the only one in Zhejiang Province. How many exhibits does the country museum need? How big should the rural museum be? “At that time, although rural museums had been explored all over the country, the definition of rural museums was not clear and there was a lack of unified construction standards and management norms.” Zeng Jie, deputy director of the Cultural Relics Department of Huzhou Culture, Radio, Film and Television Tourism Bureau, said that at the end of that year, Huzhou clarified the purpose, definition, standards and norms of rural museum construction for the first time.
In the design of venues, each pavilion makes the audience understand and enjoy watching by digging and displaying the cultural connotations of different themes. The Chejiadou Village Farming Hall in Nanxun District of Huzhou shows the charm of traditional farming culture through exquisite exhibitions and rich collections. The Tongli Wedding Museum in Changxing County, Huzhou promotes the protection and inheritance of “non-legacy” through a variety of non-legacy exhibitions; The Lake Mirror Museum, built by collectors, supports the history with bronze mirrors in kind, so that people can have a deeper understanding of Huzhou bronze mirror culture … In addition to the exhibition of local culture, the rural museum also injects cultural soul into rural tourism and promotes rural revitalization through the exhibition and sale of cultural and creative products, manual experience, specialty supply and research education. Zhiyuan Bonsai Culture and Art Museum, located in Balidian Town, Wuxing District, Huzhou, has realized the sales income of bonsai products of more than 2 million yuan in 2023, attracting many teachers and students to visit and study, and has successively driven more than 100 bonsai lovers around to engage in the bonsai industry and increase their income by making bonsai.
“After the completion of the rural museum, on the basis of ensuring the opening hours of more than 200 days per year, combined with the construction of the’ cultural exploration of Jiangnan’ research and tourism pilot zone, we launched five characteristic research routes.” Zeng Jie introduced that the rural museum is a cultural force that cannot be ignored in the upsurge of rural revitalization. During the 14 th Five-Year Plan period, Huzhou plans to realize the rural museum..The villages and historical and cultural villages (towns) in the city’s 3A scenic spots are fully covered.
Wangyibao