On July 22, 2023, the Department of Resource Development of the Ministry of Culture and Tourism, the Department of Cultural Relics and Monuments of the National Cutural Heritage Administration, the Department of Culture and Tourism of Sichuan Province, and the People’s Government of Mianyang City will hold a tourism promotion activity with the theme of “Reading Libai and Touring in the Divine Land” in Jiangyou City, Sichuan Province. The purpose of this activity is to adhere to the principle of creating tourism and promoting culture with tourism, relying on cultural resources such as historical celebrities to carry out domestic tourism promotion, and promote excellent traditional Chinese culture with tourism promotion.
The tourism promotion activity of “Reading Li Bai’s Journey to Shenzhou” is an important part of it. In the early stage, the Department of Resource Development of the Ministry of Culture and Tourism and the Department of Cultural Relics and Monuments of the National Cutural Heritage Administration, in conjunction with academic research institutions and local cultural and tourism departments, systematically sorted out Li Bai’s chronology and works, and felt and arranged relevant relics and scenic spots. Taking the whereabouts of Li Bai, the poet, as a clue, the three theme tourism routes of Li Bai’s youth journey along the Yangtze River, the journey of officials in their prime years, and the journey of wandering in the North were designed to launch, Enable people to explore Li Bai’s footprints more systematically, appreciate his poems, appreciate his emotions, appreciate the poetic and picturesque connotations contained in magnificent mountains and rivers, feel the unique charm of Chinese excellent traditional culture, and expand their horizons and enhance their literacy through travel.
At the event, renowned scholar Professor Kang Zhen vividly narrated the essence of culture through videos. Famous performing artist Chen Zhilin sang the “Emei Mountain Moon Song” in Sichuan opera, reciting the works of Li Bai by artist Hu Lemin and Jiangyou children. Young dancer Hu Yang and young actor Zheng Yunlong respectively performed exciting segments such as the dance drama “Li Bai” and the musical “Going to Drink”. Representatives of provinces such as Sichuan, Chongqing, Hunan, Hubei, Jiangxi, Jiangsu, Anhui, Zhejiang, Shaanxi, Shanxi, Henan, Shandong, and other important destinations for Li Bai have promoted Li Bai’s themed tourism through various forms, showcasing the cultural tourism charm of “reading Li Bai and traveling to Shenzhou” in a rich and colorful way. 300 people from relevant departments and bureaus of the Ministry of Culture and Tourism, the Department of Cultural Relics and Historic Sites of the National Cutural Heritage Administration, representatives from provinces related to Li Bai, as well as representatives from industry associations, cultural tourism enterprises and the media attended the event. Jiangyou City, Sichuan Province has initiated the development of cross regional tourism cooperation in Li Bai’s important tourist destination.