On November 24, the launching ceremony of the “55000” project of cultural and tourism integration in Lishui City was grandly held, at which Zhou Yimin, member of the team and deputy director of Lishui Culture, Radio, Television, Tourism and Sports Bureau, issued the “Three-Year Action Plan for the “55000” Project of Lishui Cultural and Tourism Integration (2023-2025)”, Wu Feifei, Secretary of the Party Group and Director of Lishui Culture, Radio, Television, Tourism and Sports Bureau, announced the official launch of the “55000” project of cultural and tourism integration in Lishui City, marking the “55000” project of Lishui City The project officially landed and entered the substantive advancement stage. “Hundred Counties Thousand Bowls – Lishui Taste”, “Hundred Counties Thousand Stays, Lishui Mountain Residence”, “Hundred Counties Thousand Gifts – Lishui Good Gifts”, “Hundred Counties Thousand Arts – Zhizhou Spark” and “Hundred Counties Thousands of Sets – Vientiane Market” were solemnly launched as the five major brands of “55000” in the integration of Lishui cultural tourism.
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“Hundred Counties Thousand Bowls – Lishui Taste” is a general term for the special cuisine of each county (city and district) in Lishui, which is basically made of local ingredients and traditional techniques, and is a food and cultural tourism brand in Lishui with regional identity, unique flavor and cultural connotation. Through the excavation and improvement of the health dish system, a group of food promoters have been launched to improve the quality and expand the surface of gourmet experience stores, and continuously enhance the influence and popularity of Lishui cuisine.
“Hundred Counties Thousand Stays, Lishui Mountain Residence” takes grade homestays as the main body, focuses on building a multi-level, multi-type and multi-brand homestay supply system, guides the integration and healthy development of camping and accommodation industries, and creates an accommodation industry brand with water and mountain residence style. In the next step, we will actively expand the industrial chain of camping homestays through the upgrading of grade homestays, so that the vision of “falling in love with a village and falling in love with a city for a bed” will become a reality.
“Hundred Counties Thousand Rites Lishui Good Gifts” includes tourism commodities, intangible cultural heritage handicrafts and other cultural and creative products with local historical and cultural connotations and regional development characteristics in each county (city, district), and through the excavation of Lishui local characteristic culture such as Yellow Emperor culture, celadon culture and high-cavity culture, a number of souvenirs reflecting Lishui’s rich cultural connotation and exquisite craftsmanship spirit are launched.
“Hundred Counties and Thousands of Arts, Virtuous Sparks” is a combination of performing arts and skills, including resident tourism performing arts projects, continuous large-scale performances, mobile and immersive performing arts programs with distinct themes, and intangible cultural heritage skills exhibitions rich in local cultural characteristics. In the next step, the “Zhizhou Small Theater” and “Village Evening Dream Theater” will be used as platforms to widely spread the sparks of normalized literature and art, so that the people can share a high-quality spiritual and cultural life.
“Hundred Counties Fairs and Vientiane Market” includes various themed tourism markets, cultural fairs and branded exhibitions, integrating traditional culture and trend elements, and continuing to launch cultural tourism market brands such as Vientiane Market and Coffee Culture Market, focusing on displaying “Chao” collections, “Chao” fun, “Chao” drama, “Chao” beautiful accommodation, “Chao” flavor, and “Chao” intangible cultural heritage, enriching the content of the nighttime economy and promoting the better empowerment and development of culture and tourism.
In the next three years, Lishui will select 100 Lishui health care delicacies and 100 representative experience stores on a rolling basis, cultivate 150 provincial-level homestays, develop 100 characteristic cultural and creative souvenirs, create 90 representative performing arts (skills) projects, and cultivate 100 regional characteristic cultural tourism markets. Let eating the taste of Lishui, living in Lishui mountain residence, buying Lishui gifts, watching Lishui sparks, visiting Vientiane Market, become the “Internet celebrity package” of Lishui for the general public and tourists.