During the 2019 National Day holiday, the tourism market in our province had sufficient supply, strong demand, and a stable and orderly manner. During the National Day holiday, a total of 198 high-level scenic spots received 19.037 million tourists. Among them, scenic spots such as Hangzhou West Lake Scenic Area, Wenzhou Nanxi River, and Jiaxing Wuzhen rank among the top in terms of tourist reception.
1、 Red tourism sings the main melody. Various regions in the province have actively focused on the theme of “celebrating the 70th anniversary of the founding of the People’s Republic of China” and launched a variety of tourism products and cultural performances, exhibitions, and other activities, enriching the holiday cultural tourism atmosphere. The South Lake Scenic Area has launched a group photo activity called “Taking a photo with a red boat and the same frame as the national flag”. During the National Day holiday, the South Lake Tourist Area received a total of 428100 tourists, an increase of 84.6% year-on-year. The July 1st Square and other places have become popular check-in places for tourists and citizens. The drone performance show of “Aerial Gift and National Dream” in Xitang Ancient Town has been crowned as the “Learning Power”. Yunlan Bay Scenic Area held large-scale themed events such as the “70th Anniversary of National Day Theme Fantasy Lighting Exhibition” and the 3D Water Screen Film Show, Naked Eye 3D Lighting Show, and Intangible Cultural Heritage Iron Flower Exhibition. Lishui Guyan Painting Township Scenic Area held a series of activities to celebrate National Day and promote the revolutionary spirit of Southwest Zhejiang. The Red Cultural Tourism Festival was held in the Red Ancient Town at the mouth of Wangcun in Suichang. The Xikou Scenic Area held a theme activity of “Celebrating National Day with Joy” to welcome the National Day.
2、 The integration of culture and tourism has boosted the popularity. The number of tourists visiting cultural venues such as museums during the National Day holiday is constantly increasing. Various regions have launched themed exhibitions and characteristic activities in a timely manner, attracting a large number of tourists to pursue cultural influence in tourism and experience the joy of tourism through culture. Jiaxing Meihuazhou Scenic Area launched a National Day parent-child research activity to let tourists experience the the Four Great Inventions of papermaking and natural plant tie dyeing technology. The Ningbo Seventeen Rooms Scenic Area staged a large-scale live interactive experience drama “Dreaming Back to Seventeen Rooms”, integrating cultural elements such as ten mile red makeup, running lanterns, and nine dragon pillars. Jinyun held a grand ceremony to worship the Yellow Emperor Xuanyuan, with people from both sides of the Taiwan Strait offering sacrifices together.
3、 Rural tourism is highly sought after. Appreciating beautiful landscapes and experiencing rural life has become a common choice for many tourists. The parent-child outdoor experience camp, waterfall music exhibition, osmanthus appreciation and other activities launched by Ninghai have attracted many parent-child tourists; The major scenic spots in Jiaxing sing the song of harvest and praise the harvest. Many cultural and tourism activities are held in various scenic villages to celebrate the birthday of the great motherland. There is a scene of one room being difficult to find in rural homestays.
4、 Convenient service development and innovation. Quzhou City has innovatively launched a tourism convenience service measure in the province, which includes free parking lots for government agencies, enterprises, and public institutions, as well as open cafeterias for tourists and citizens, and has received widespread praise from citizens and tourists. More than ten media outlets across the country, including People’s Daily, People’s Daily, Tencent News, Zhejiang News Network, and Zhejiang Traffic Voice, rushed to report, with over 100000 reads of relevant news and over 13 million searches for relevant information on Baidu.
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