Today, the annual “Hangzhou Liangzhu Day” has arrived as scheduled. During the event, the Hangzhou Liangzhu Site Management Committee (hereinafter referred to as the “Liangzhu Management Committee”) launched activities such as the “Liangzhu Ancient City · Athens Acropolis” China Greece Civilization Dialogue, Cultural Heritage Knowledge Competition, “Li Ji: Central Plains Xia, Shang, and Zhou Ritual and Music Civilization Exhibition,” Liangzhu Twelve Lesson Series Lectures, Liangzhu Archaeology · Astronomy “Yao Guan Tianxiang” Live Broadcast, Liangzhu Ancient City Health Run, etc., bringing the magnificent ancient civilization back to life.
For four consecutive years, “Hangzhou Liangzhu Day” has hosted over 50 Liangzhu cultural themed activities, with new gameplay, experiences, and thoughts every year. “Hangzhou Liangzhu Day” is becoming a “festival for the people”.
The “Hangzhou Liangzhu Day” is getting newer and more prosperous as it is being held. Behind it is the efforts of the Good Management Committee to shoulder the heavy responsibility of protecting and utilizing the site, researching and exchanging, inheriting and promoting, and allowing the light of civilization to reflect in the hearts of everyone. In recent years, the Good Management Committee has been a good inheritor of historical and cultural heritage, constantly exploring and expanding around the Liangzhu Cultural IP, expanding the spiritual space and building a spiritual home for the public, making cultural heritage “live” in the present and serve the contemporary.
Protecting, inheriting, and revitalizing cultural heritage have always been two essential questions that cultural heritage faces. At the monitoring hall of the Hangzhou Liangzhu Ancient City Site Heritage Monitoring and Management Center, staff can monitor real-time images at different locations of the Liangzhu Ancient City Site with just a click of the mouse. Empowering cultural relics protection with digital technology, creating a “Liangzhu case”. In recent years, the Liangguan Commission has reshaped the management mechanism of large-scale cultural relics protection around the entire lifecycle of “excavation protection research utilization”, created “Liangzhu Site 5000+” digital applications, achieved a strengthened protection model of “digital real-time monitoring+grid dual supervision+spatial planning and control”, and promoted the effective transformation of cultural relics resource endowment into cultural development momentum, Spread Liangzhu’s past and present life to the world.
The Liangzhu Site is a holy land that demonstrates the more than 5000 years of Chinese civilization history. To make the Liangzhu culture bloom with unique brilliance, it requires comprehensive efforts from multiple dimensions such as tourism, cultural heritage, and cultural creativity. The Good Management Committee promotes the symbiosis and integration of ancient and modern civilizations through the beneficial practices of “bringing heritage to life”, and promotes the globalization and sharing of Liangzhu culture. The cross-border performance of “Liangzhu Lanxiu” with the themes of “Liangzhu”, “Zhejiang”, and “World” has attracted over 4 million domestic and foreign audiences to watch both online and offline; The symphony “Liangzhu” has been performed in seven countries and regions including Portugal, Spain, and Colombia… Through exchanges and interactions, the interpretation of the cultural values of Liangzhu has been deepened time and time again, and Liangzhu culture has calmly entered the hearts of more people.
With the goal of “looking at the 5000 year history of China coming to Liangzhu”, the Liangguan Committee has also innovated the protection and display mode, and constructed a “1+3” complete value display system for Liangzhu Museum, Liangzhu Ancient City Site Park, Yaoshan Site Park, and Laohuling Site Park.Make archaeological sites as beautiful as parks.
The festival is rich, and the gameplay is updated. At present, the Liangzhu Site, in conjunction with West Lake and the Grand Canal, has launched Hangzhou’s “Three World Heritage” boutique tourism routes, and “superimposed” the influence of activities such as the Yangtze River Delta travel agency’s entry into Liangzhu and Liangzhu Ancient City’s cultural and tourism cloud promotion, further enhancing the brand awareness of cultural and tourism; The Liangguan Committee has leveraged the advantages and stickiness of “Liangzhu Culture+” and actively utilized cultural and creative markets, public welfare research, public experience, cultural and creative design, etc. to develop over 700 cultural and creative products inspired by Liangzhu Culture, continuously enriching the supply of Liangzhu culture and tourism.
Reporter Fei Yunjiang, Yuhang Microfinance Circle, Chen Yiyao, Huimin