At present, Gaojiatang Village, Shanchuan Township, Anji County, Huzhou City is starting to build a luminous economic brand of “Shining Fairy Dragon Lake”, laying out the pattern of “luminous+technology+experience”, supporting container night markets, bars, light shows and other formats, and soft-implanting into the party member service team to deal with the unexpected situation of tourists encountering; The party building brand of Dali Village’s “Outdoor Paradise” tourism is based on the theme of all-round outdoor movement of youth by sea, land and air, which inspires a new round of rural entrepreneurship.
Two newly-built camping bases, a mobile cafe, a planet restaurant and a “village operation officer” are the “achievements” of Jiumu Village, the most remote mountain village, since Shanchuan Township of Anji County started the construction of “one village, one product” in 2023 and built a demonstration zone for tourism party building.
Jiumu Village is 820 meters above sea level and is the “highest” administrative village in northern Zhejiang. How to break through the location constraints and do a good job in rural management has always been a difficult problem for the township and village teams.
“At the beginning of the year, we founded the brand of’ Flowers on the Ridge’ tourism party building, recruited’ village operation officers’, cooperated with village enterprises, and operated the whole village with professional teams, so that the flowers of rural revitalization could bloom at the top of the mountain.” Zhu Haibo, secretary of the Party branch of Jiumu Village, said that from January to May 2023, the number of tourists visiting the village reached 130,000, and the tourism income was 1.8 million yuan, up by 20% and 18% respectively compared with the same period in 2022.
In 2022, with the goal of building a “five-minute service circle for the party and the masses in rural areas”, Shanchuan Township built new tourism party-building facilities such as youth entrepreneurial party-mass service points and farmhouse music association party-mass service points. At the same time, the red research base, the grassland on the cloud, the service post and so on will be connected into a line to build the main line of tourism party building with mountain and river characteristics.
“On this basis, this year, we actively build a demonstration belt for tourism party building, and a route connects six major party building brands in six villages in series. One village and one characteristic, find their own development direction, strengthen village management, and let the people’ drum’ their pockets and’ rich’ their heads. ” Li Pengfei, a member of the Shanchuan Township Party Committee, said.
“Talent Community” is a characteristic brand of Shanchuan Village. Providing quality services and attracting artists and young entrepreneurs is the core connotation of the brand. Recently, brand building has brought new achievements: two young teams have successfully settled in the village’s talent entrepreneurship building.
“Planning projects around art, we have recently successfully attracted relevant activities of China Arts and Crafts Association in the mountains and rivers, and invited professors from the Academy of Fine Arts in Tsinghua University and other universities to discuss.” Lou Min, the person in charge of Zhejiang Wenlv Co., Ltd., said that in the next step, the company will invite 10 resident artists to make large-scale sculptures here, light up the countryside with art, and provide high-level cultural supply for the mountain people while draining.
With guidance, innovation and demonstration, it is more fruitful. “Tourism party building sees mountains and rivers” has gradually entered reality from a slogan. “In cooperation with the six major brands to increase hard..At the same time, we also pay attention to the service in party member. Wang Mengtian, secretary of the Party Committee of Shanchuan Township, said that the township is planning to launch a service system for party building with wisdom of mountains and rivers, and promote party building with mountain and river characteristics by means of marketing tourism products; Open 24-hour online service in party member, so that where there are projects, Party organizations will follow up and where there are tourists, party member will serve.
(Editor: Ye Binde, Kang Mengqi)
Share for more people to see.