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The beautiful exhibition of the new museum of Zhouyao Insect Museum-Leaf-cutting ants. (photo by Tang Yan)
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On the opening day of the new museum, Zhou Yao Insect Museum received a precious gift-160 million years ago Jurassic insect fossil specimens. (photo by Tang Yan)
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The citizens visited the “Symphony of Mountains and Seas-Fenghua Historical Civilization Exhibition”. (photo by Huang Yinfeng)
Where will the parents and children travel this summer vacation? Go to the newly-opened Zhouyao Insect Museum to see leaf-cutting ants, go to Ningbo Museum to see dinosaurs, go to Hemudu ruins and museums to “study with archaeology”, and go to Fenghua Museum, a new national star museum, to feel the charm of “symphony of mountains and seas” …
One by one, the popular museums are on the list one after another, indicating that cultural tourism is becoming the “top stream” at present. With the acceleration of the integration and development of museum cluster construction and urban construction, a domestic first-class “museum city” which shows the temperament of a modern coastal metropolis has been revitalized.
A ticket for the popular niche museum is hard to find.
On July 29th, the new museum of Zhouyao Insect Museum, which is integrated with the beautiful scenery of Yinzhou Park, was officially opened to the public. As early as the trial opening period, this popular museum, which is extremely difficult to make an appointment, has been booming in Ningbo.
The opening ceremony of the day was unprecedented: Zhou Lao’s second daughter Zhou Jingyu and her son-in-law Hu Xunbiao came; A group of doctoral students brought by Zhou Lao and experts and scholars in entomology who are now active in major universities have come; Yang Zhongqi, chief scientist of Chinese Academy of Forestry, and Chen Jianping, academician of China Academy of Engineering, came. The leaders of Northwest A&F University and other units where Zhou Lao worked before his death also came …
Why does a niche museum with the theme of insects appear frequently and attract the attention of academic and cultural circles all over the country?
Advocating science, caring for nature, protecting the environment and sustainable development. In the preface hall of the main entrance of Zhou Yao Insect Museum, 16 characters of Zhou Laoshou’s book are prominently hung on the wall, which directly expresses the entomologist’s mind and concept.
“Zhou Lao’s idea of running a museum is different from other special museums with similar themes in China. Most of the other museums are purely popular science exhibition halls, but Zhou Lao’s idea of running a museum is a four-in-one system, namely, teaching (talent training), research (scientific research), collection (specimen collection) and popularization (popular science), which go hand in hand and complement each other. This model is unique in China. ” Zhou Lao’s student, Zhang Yalin, vice president of the Chinese entomological society and former vice president of Northwest A&F University, said.
Zhang Yalin is also the curator of the Insect Museum of Northwest A&F University. He participated in the construction and exhibition of the new museum of Zhouyao Insect Museum. He said that there are many small popular science museums all over the country, most of which are ordinary popular science knowledge propaganda places. After a period of time, these popular science museums will be “cold in front of the door.”
“Entomology is a minority discipline. Only by combining teaching, research and popular science can we ensure the sustainable development of the Insect Museum. Zhou Lao is full of peaches and plums, and senior entomologists from major universities and research institutions at home and abroad provide intellectual support for the museum, constantly enriching the achievements of teaching and scientific research into the exhibition, so that visitors can always look at the new ones… “Ya-lin zhang said.
The collection of specimens in the museum is even more unique. There are 1 butterfly specimens in the collection alone.40,000 pieces, ranking the highest in the country. Dozens of specimens of “national butterflies” and “famous butterflies” from all over the world are scientifically classified according to the biological key table, showing visitors a mysterious and colorful insect world.
Yang Zhongqi, Counselor the State Council, Member Chinese People’s Political Consultative Conference and Chief Scientist of Chinese Academy of Forestry, praised the modernization level of the new museum: “The new museum makes up for the shortcomings of the old museum in facilities and display, and at the same time uses a lot of scientific and technological means, which has the demeanor of an international museum.”
“The new building has been built with great care, and we are very touched. My father has been dead for a long time, and I told my sister that this is a testimony to my father’s lifelong efforts. ” After the preparation and opening of the old museum, 26 years later, Zhou Jingyu, a professor at the School of Science of Northwest A&F University, said excitedly.
“The opening of the new Zhouyao Insect Museum has added a characteristic museum and a new cultural landmark to Ningbo, and also provided a new position for promoting local regional culture, promoting the popularization of natural science and inheriting the scientific spirit.” Tong Danxia, director of the Propaganda Department of Yinzhou District Committee, said.
Improve quality and upgrade to build a first-class “museum city” in China
The popularity of the new Zhouyao Insect Museum, which was relocated from Dongqian Lake to Yinzhou Park, is also a microcosm of the upgrading of Ningbo museum cluster construction.
According to the statistics of the Municipal Bureau of Culture, Radio, Film and Tourism, there are 79 museums officially registered in our city, including 24 state-owned museums, 52 non-state-owned museums and 3 industry museums. Among the cities in the province, the number of museums in Ningbo ranks first; Number of museum collections 42.20,000, ranking second in the province.
The level of venues is high, and the characteristic culture is fully displayed. There are 11 national museums above Grade III in our city, including 3 national first-class museums, 2 national second-class museums and 6 national third-class museums.
Benefiting from Ningbo’s developed private economy and profound cultural heritage, non-state-owned museums in our city developed earlier and have a large number. There are 52 non-state-owned museums in the city, covering more than 10 categories such as historical relics, calligraphy and painting, furniture and clothing, which have become a useful supplement to state-owned museums. Before the end of this year, the city plans to build 46 rural museums, and at present, 4 of them have passed the audit.
Focusing on the goal of accelerating the integration and development of “Hong Kong-made city culture”, promoting “six major changes”, building “six capitals” and striving to create a new situation in the construction of modern coastal metropolis, at the beginning of this year, the Municipal Bureau of Culture, Radio, Film and Tourism launched the research topic “Ningbo Museum System Construction under the Background of Modern Coastal Metropolis Construction”, and on the basis of in-depth investigation of the current situation and comparison with advanced cities, put forward to build a domestic first-class one that fully demonstrates the temperament of modern coastal metropolis.
The relevant person in charge of the Municipal Bureau of Culture, Radio, Film and Television Tourism said that the city is coordinating the pace of building a number of venues, including Hehai Museum, South Pavilion of Tianyige Museum, Hemudu Museum (Ningbo Prehistoric Cultural Relics Protection Research Center) and other landmark public cultural sites.
Museum clusters refresh the new height of urban cultural construction
With the upsurge of venue construction, cluster construction has become a common practice. At present, museums and art galleries have become highly recognizable cultural symbols of Ningbo.
Millennium Luocheng, write a new chapter.
In late July, Wangjingmen Ruins Park successfully passed the comprehensive acceptance. The Wangjingmen City Wall Ruins Museum in the park is currently undergoing security upgrade and will be open to the public in the near future.
In the interview, the reporter learned that Haishu District will take the opening of Wangjingmen City Wall Ruins Museum as an opportunity, rely on many ancient buildings and rich cultural heritage resources in the region, and build a “one leader, four series connections and multiple nodes” around the development pattern of “two cores and three belts”, so that citizens and tourists can start a cultural tour of the museum between the streets and landscapes of the old city.
Haishu Museum Group takes Luocheng and Yinjiang Ancient Town in Mingzhou as the two cores, Wangjingmen City Wall Ruins as the main exhibition hall, and non-state-owned museums, rural museums, celebrity museums, intangible cultural heritage museums, cultural protection units and other museums as the organic components, focusing on creating four museum cultural belts.
First, along the “Daxiba-Xitanghe-Wangjingmen” cultural belt, the home museum, Gengze stone carving, Liangzhu culture, Ningbo Tanghe culture and other rich sites and exhibition halls are connected in series, as well as Wangjingmen city wall site museum, Drum Tower, Zhang Cang Water Memorial Hall, the memorial hall of the former site of the CPC Ningbo Committee during the Great Revolution, and the money industry club hall.
The second is along the “Tashan Weir-South”.Tanghe-Yuehu Cultural Belt is connected in series with Water Conservancy Museum, Tashan Stone Carving Art Museum, Yinjiang Rural Revitalization Museum, Quan Zuwang’s Former Residence, Marriage Custom Museum, Yuan Muzhi’s Former Residence, Ningbo Cuisine Museum, Tu Youyou’s Former Residence Exhibition Hall, Lu Xuzhang Life Story Museum, Sun Chuanzhe Stamp Art Museum, Ningbo City God Temple, Haishu District Intangible Heritage Museum, Yuehu Art Museum and Tianyige Museum.
Third, along the “Hengjietou-Zhongtanghe-Wangchun Bridge” cultural belt, Jas Pouch Lee Culture and Art Museum, Deng Culture and Art Museum, Wangsheng Museum, Zhaodayou Ningbo Pastry Museum and Ningbo Educated Youth Museum are connected in series.
Fourth, along the cultural belt of “Longguan and Zhangshui Siming Mountain Water”, it is connected in series with rural museums such as Meiyuan Revolutionary Historical Relics Exhibition Hall, Zhangshui Revolutionary Martyrs Memorial Hall, Du ‘ao Art Museum, Lijiakeng Art Museum, Longyou Bamboo Culture Art Museum and Zhangshui Town Hongying New Fourth Army Historical Relics Exhibition Hall.
In Yinzhou, which has the title of “hometown of China museum culture”, there are 38 museums and art galleries, with an average of one for every 40,000 people, far exceeding the level of developed countries.
Which village museum has the most museums in Ningbo? The answer is Wandi Village, Xiaying Street, Yinzhou. China Flower Arrangement Art Museum, Ningbo Fashion Museum, Yinzhou Intangible Heritage Museum, Cheongsam Culture Hall, Qianfeng Yueyao Celadon Museum, Ink Art Museum … Ningbo Museum’s colorful forms, rich and diverse perspectives, and open and inclusive mind are concentrated in a village sample. Cheongsam culture, celadon culture, calligraphy and painting art … gather in different venues, bringing visitors different experiences and gains.
Not only is the collection rich, but the architectural design of Yinzhou Museum Group is even more amazing.
There are four works of neo-localism designed by Wang Shu, the first Pritzker Prize winner in China, in Ningbo, three of which are in Yinzhou, corresponding to three cultural venues-Ningbo (Yinzhou) Museum, Hua Mao Art Museum and Liyuan Photography Art Museum, one of the “five scattered houses” in Yinzhou Park.
The newly opened new museum of Zhouyao Insect Museum, centering on the theme of “Butterfly” exhibition, has developed the shape and layout of “Breaking the cocoon and Rebirth”, which is both modern and fashionable, and won the Platinum Award, the highest honor of the 2021 Pro Award.
Non-legacy museums are also one of the most recognizable types of museums in Yinzhou. Apart from the flower arrangement in Wandi Village, Ningbo clothing, Yinzhou non-legacy venues, there are also non-legacy venues such as Xuecai Museum, Ningbo Furniture Museum, Jinyin Colored Embroidery Art Museum, Zhujin Lacquer Wood Carving Museum, Bone and Wood Mosaic Museum and Yong Opera Museum.
“Museum+”expects the wonderful chemical reaction of multiple integration.
Fenghua District’s “painting mountains and painting the sea” has promoted the construction of museums and made every effort to create a new landmark of urban cultural self-confidence, which has become a classic case of domestic museums breaking and leaving the circle.
The relevant person in charge of Fenghua District Cultural Tourism Bureau said that this benefited from the ideas and strategies of three integrations and three “museums+”.
Integrate industrial legacy, live.Transform the original thermal power plant, realize the seamless connection between the old factory space and the new demand, and become an “activated” sample of industrial heritage; Integrating the ancient and modern Fenghua characteristic context, the museum’s basic exhibition “Symphony of Mountains and Seas-Fenghua Historical Civilization Exhibition” was built. With the integration of scientific and technological civilization, the city is the first to cut and protect the cultural relics of Xiawangdu site as a whole, and to split them up or move them to museums for display by modern scientific and technological means.
Innovate the development mode of “Museum Plus” and build the brand of cultural and sports venues. Through a series of measures, such as “museum+service to improve efficiency”, “museum+cultural innovation to break the circle” and “museum+cultural rejuvenation”, Fenghua Museum Scenic Area has received about 720,000 tourists since its opening, and has successfully created a national 4A-level tourist attraction.
Museums in Yinzhou are also actively seeking their own breakthrough and cross-border, linking with young people and talking with fashion trends. For example, Ningbo Ink Art Museum and Huigang Art Museum have opened online and offline trading systems such as collection, auction and art consumption; The Wenchuang Design Competition held in Yinzhou for many years in succession has enabled young designers from all over the country to turn their attention to these cultural and artistic venues, design and develop more cultural and creative products, and make the cultural resources of Yinzhou better spread and go to the market …
Thanks to all kinds of efforts, the “museum fever” in Yinzhou has continued in recent years. There are 25 museums of various types in the whole region, which receive more than 2 million visitors every year.
Sean, vice president of Tianyi Pavilion Museum, believes that Ningbo should vigorously promote the “digital+museum” model, build a high-level digital exhibition hall, plan an immersive experience exhibition, improve the information retrieval system, promote the digitization of collection resources, and develop digital services such as open digital audio guided tours and visitors’ reservation visits.
Sean believes that “Museum Plus” also includes vertical integration to create a cultural gold business card. Promote the vertical integration of urban areas at two levels, make overall plans for the development of municipal platforms of cultural elements such as Wang Yangming, Song Yun and East Zhejiang School, promote the high-level development of local cultural elements, and create a number of “city-level overall planning and district-level supplement” characteristic cultural tourism boutique lines.