Yueqing Tieding Liuliu Scenic Area and Pingyang South Zhejiang (Pingyang) Anti-Japanese Base Site were awarded the national 4A-level tourist attractions, Wuma historical and cultural block was listed as the first batch of provincial-level night culture and tourism consumption gathering areas, Dongtou District and Tongling Mountain Town were selected as a new batch of provincial-level scenic cities and towns, in addition, a batch of provincial-level demonstration bases, scenic villages and characteristic IP “blossomed everywhere” … At the beginning of the new year, Wenzhou Wenlv reported good news frequently.
At present, the Xinhua Chapter with beautiful scenery, prosperous industry, livable ecology and diversified consumption is playing on the land of Ouyue. On the road to common prosperity, since last year, Wenzhou has started from excavating cultural connotations and improving tourist services, and has made every effort to promote the iterative upgrading of the cultural and tourism industries and draw a new picture of “poetry and distance”.
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Red pilotage cohesion
Old scenic spots collide with new landmarks
Recently, the Zhejiang Provincial Department of Culture and Tourism issued a document, which newly identified 11 tourist attractions in the province as national 4A-level tourist attractions. Among them, Wenzhou Yueqing Tieding Liuliu Scenic Area and Pingyang South Zhejiang (Pingyang) Anti-Japanese Base Site are among them. Up to now, there are 23 scenic spots with 4A level and above in Wenzhou.
Different from the newly-built Tiedingliu, the former site of the anti-Japanese base in southern Zhejiang (Pingyang) is a microcosm of Wenzhou’s efforts to promote the construction of red tourism classic scenic spots and make the red old site glow with new vitality. In a large exhibition hall of Zhejiang Province of the Communist Party of China, modern scientific and technological means are adopted, combined with VR, sound, photoelectricity, three-dimensional imaging, sculpture, graphics and other technologies, to centrally and stereoscopically show the development history of the provincial party organizations and the history of previous party congresses … catch the express train of modern science and technology, digitalization and fashion, and red scenic spots become popular punch points, which are full of vitality.
Comprehensively repair the remains of revolutionary sites, carefully draw red cultural landmarks, and carry out red cultural activities … 2021 coincides with the centenary of the founding of the Communist Party of China (CPC). Wenzhou launched the “1+12+100” red tourism boutique route, held a series of activities of “Red Roots and Red Moves to the South of Zhejiang”, announced the second batch of municipal red tourism education bases, and continuously promoted Wenzhou’s red tourism to a new peak. At the same time, it also organized and completed the special session of Wenzhou Station, the propaganda activity of “One Hundred Red Interpreters Telling the Hundred Years’ Party History” of the Ministry of Culture and Tourism, and held the national exhibition of creative products of red tourism and innovative achievements of red tourism performing arts, which further promoted the red culture to go deep into life and be deeply rooted in people’s hearts.
While giving full play to the role of red pilot development, Wenzhou has done articles on the combination of red tourism, cultural tourism and agricultural tourism, and created fruitful brands. For example, Taishun, Cangnan and Pingyang were selected as the second batch of provincial-level global tourism demonstration zones; Taishun Xiaosongpo self-driving camp was successfully awarded the national 4C-class self-driving caravan camp, which was the first case in Zhejiang Province. In 2021, 8 provincial-level “Relieved Scenic Spots” and 6 “Zhejiang Smart Tourism Scenic Spots” were newly established to fully promote the iterative upgrading of cultural and tourism industries and service models.
Focus on literary empowerment
The old countryside has a new look.
Recently, I walked into Shangen Village, which is located at the foot of Daluo Mountain in Chashan Street, ouhai district, and saw that the messy houses were replaced by newly renovated shops. Old trees on the pier, vicissitudes of life, Qingshiban Street and small rivers crossed the bridge, presenting a scene of “Xanadu”.
In the past, the mountain root music and art village was still a “hollow village” that nobody cared about. Instead of large-scale demolition and large-scale construction, the original texture and historical features of the old village were preserved to the maximum extent by means of “micro-renovation and refined upgrading”. Shangen Village not only completed the renovation and repair of the old buildings, but also incorporated artistic techniques to enhance cultural capacity, attracting 118 characteristic merchants to stay, covering a variety of formats, and turned into a year..Online celebrity, where light consumers are scrambling to punch in.
From the initial exploration of “micro-transformation and fine promotion”, Wenzhou has been committed to improving the quality of urban and rural cultural tourism with finely crafted quality projects. Nowadays, the “embroidered” micro-renovation has been deeply promoted in various places. Dongtou, Yongjia, Wencheng, Pingyang, Taishun, Cangnan and other places have been selected as provincial pilot cities, counties (cities, districts), and 13 units including nanxi river Scenic Area and Langradon Resort have been included in the single pilot list.
Through the transformation and upgrading of the system, as well as the continuous promotion of “a thousand villages, 100 towns and 10 cities scenic spots” and the art-empowered rural revitalization project, villages and towns have both authentic environments and modern and comfortable living spaces, and a number of urban and rural tourism micro-destinations have emerged, and cultural and creative industries have been organically integrated with folk culture and leisure tourism, so as to do a good job in the in-depth integration of industries and realize the real economic value of green mountains and green waters.
By the end of 2021, Wenzhou had accumulated 2 scenic towns with 5A level, 3 scenic towns with 4A level, 43 scenic towns with 4A level and 73 scenic towns with 3A level. In 2001, 268 A-level scenic villages were added (including 31 3A-level scenic villages), with a total of 1,280 (including 230 3A-level scenic villages). Yantou Town, Yongjia County has also been selected as one of the first national rural tourism key towns, laying a solid foundation for creating a panoramic picture of “one household, one landscape, one village, one town, one day, one city and one scenery”.
Explore the future development
“Wenlv+”polishes big IP
In 2021, “Qiaojiale” became a high-frequency hot word throughout Wenzhou’s cultural tourism year, which promoted the integration of natural ecology and overseas Chinese cultural resources with the elements of “overseas Chinese”, the warmth of “home” and the experience of “music”, and became an important bearing for Wenzhou’s cultural tourism to realize its transformation and development strategy and push the industry to a new level.
In 2021, Wenzhou published “Wenzhou Qiaojiale Brand B&B Standard”, “Qiaojiale” Brand LOGO and the list of 30 first batch of Wenzhou Qiaojiale Brand B&B, and established Wenzhou Qiaojiale Brand B&B Alliance. China Ouhai Nagano “Qiaojiale” online exchange promotion conference was successfully held, which made “Qiaojiale” not only one of the three regional homestay brands in Zhejiang Province, but also a dazzling business card for Wenzhou’s foreign exchange. At the same time, the upstream and downstream industrial chains of “Qiaojiale” all over the city provide various jobs such as catering, accommodation, tour guides, etc., from leading rural employment to increasing rural collective income, and helping the future rural construction.
In 2022, Wenzhou will continue to launch the “Qiaojiale” brand homestay, creating an immersive experience scene where international fashion culture blends with China rural culture and natural ecology of mountains and rivers. It is planned to add 30 names and cultivate 30 new ones. At the same time, we will cultivate Wenzhou-recognized cultural tourism IP such as nanxi river country music Slow Capital, Jiangnan Song Cun, Tieding Liuliu, wenzhou paradise, Genting Caoshang World, Sweet Pomelo Ranch, Yunlan Ranch and Qingdeng Market, and light it up..The new pattern of “global night tour”.
By the end of 2021, there were 399 warehousing cultural and tourism projects under construction in the city, including 137 major projects (117 projects with an investment of more than 100 million yuan) focusing on four poem roads, ten island parks, 100-person travel business cards and 100 billion investment, with a total investment of 2,447..3.6 billion yuan. In 2022, Wenzhou will strive to introduce and cultivate 20 cultural tourism and agricultural tourism projects and 5 major tourism projects with an investment of more than 1 billion yuan, with an effective investment of more than 20 billion yuan in the whole year.
In addition to major projects, taking into account cross-regional coordinated development, Wenzhou plans to build the spatial pattern of three major tourism core plates, that is, to combine the “integration of geese and nannies” to create a world-class “Yandang Mountain-nanxi river” poetic landscape “tourism and leisure belt; Combine the overseas Chinese music culture and the covered bridge culture to build a “Wen Tai Pingcang International Ecological Health” base with a complex gathering of literature, sports and business; Relying on the core resources such as Oujiang River, Tanghe River, Daluo Mountain and Sanyang Wetland, we will build a high-quality urban leisure consumption cluster and open a new chapter for Wenzhou’s cultural and tourism development.