With the coming of summer vacation, the passenger flow of Hangzhou-Huangzhou high-speed railway has increased significantly, and a large part of them are coming along the beautiful scenery. From Hangzhou to Huangshan, there are 7 5A-level scenic spots and more than 50 4A-level scenic spots along the line-Hangzhou West Lake, Xixi Wetland, Qiandao Lake, Jixi Longchuan, Ancient Huizhou Cultural Tourism Zone, Huangshan Mountain and Xidihong Village, which are like pearls embedded in this golden tourist line.
In order to fully tap resources and further build a world-class brand, the National Development and Reform Commission and the Ministry of Culture and Tourism jointly issued the “Hangzhou-Huanghai World-class Natural Ecology and Cultural Tourism Corridor Construction Plan” (hereinafter referred to as the “Construction Plan”) this year. At present, the cultural tourism industry in Hangzhou and Huanghai continues to promote the implementation of the “Construction Plan”, and a world-class landscape painting that stretches for hundreds of kilometers and is full of China charm is slowly spread out.
In recent years, Hangzhou and Huanghai have maintained close cooperation in the field of cultural tourism. Relying on cooperation mechanisms such as Yangtze River Delta integration and Hangzhou metropolitan area, Hangzhou-Huanghai high-speed rail and other interconnected infrastructure, the exchanges and cooperation between the two places have been continuously promoted. The “Construction Plan” makes it clear that to develop characteristic tourism with high quality, relying on the high-quality cultural tourism resources of the two cities, we will speed up the construction of international tourist resorts, build golden tourist routes, and further enhance the global appeal of tourism products and the standardization and convenience of tourism services.
In 2017, Anhui and Zhejiang provinces signed a cooperation agreement to jointly build a world tourism destination in Anhui and Zhejiang, and proposed for the first time to build the Xin ‘anjiang River into “No.1 scenic highway in Anhui and Zhejiang” and launch the brand of “self-driving paradise in eastern China”. Hangzhou and Huanghai acted quickly. Now, the No.1 tourist scenic road in Anhui and Zhejiang jointly launched by the two places has taken shape, and it has been included in the “Construction Plan for the Pioneer Area of Eco-cultural Tourism Cooperation in Adjacent Blocks of Hangzhou and Huanghai (Chun ‘an and Shexian)” issued by the Office of the Leading Group for Promoting the Integrated Development of the Yangtze River Delta in 2021.
Zhang Miaowen, member of the party group and deputy director of Huangshan City Culture and Tourism Bureau, said that the tourist scenic road No.1 in Anhui and Zhejiang provinces spans about 350 kilometers, connecting Xin ‘anjiang, Fuchunjiang and Qiantang rivers, connecting the most beautiful landscapes in the two provinces. Hangzhou and Huanghai are working together to promote the construction of No.1 tourist scenic road in Anhui and Zhejiang: the scenic road will be built as a key transportation project and included in the pilot demonstration of the construction of a strong transportation country in Anhui Province; Sign systems, tourist toilets, observation decks and photography spots along the line have been built and put into use; The project from the junction of Anhui and Zhejiang to Xin ‘anjiang Bridge was completed, and Xin ‘anjiang Street Bridge was officially opened to traffic. Huizhou Tianlu, a branch line of Anhui-Zhejiang No.1 tourist scenic road, was opened and quickly became the “online celebrity” in go on road trip market. In June this year, Anhui and Zhejiang No.1 tourist scenic road (Shexian section) was successfully selected as the first batch of “Anhui tourist scenic roads”.
In addition to the construction of No.1 tourist scenic road in Anhui and Zhejiang, in recent years, Hangzhou and Huangshan have also vigorously promoted the most international tourism products and routes focusing on the world heritage of the two places, and jointly created a “name”.City, famous lake, famous river, famous mountain and famous village are world-class gold tourist business cards. The person in charge of Hangzhou Culture, Radio, Film and Tourism Bureau said that Hangzhou is continuing to integrate the 10 previously launched Hangzhou three world heritage boutique tourist routes. At the same time, we will supplement and improve the products of connecting Hangzhou and Huanghai World Heritage, coordinate the key travel agents of the three world heritage cities in the Yangtze River Delta tourism market promotion alliance city in Hangzhou, increase publicity and promotion, and launch more combined products around the cooperation of Hangzhou and Huanghai World Heritage.
The deepening of cooperation and exchanges between Hangzhou and Huanghai in the field of cultural tourism has enabled the cultural tourism industry in the two places to enjoy tangible benefits. Wang Yijun, the person in charge of Caijiu Xiaoji Hotel, located in Wenping Village near high-speed railway station, Qiandao Lake, Hangzhou, said: “Thanks to the tourism exchange between Hangzhou and Huanghai, our hotel has no worries about passengers, and tourists from Hangzhou and Anhui come here to play. Many college students who are studying abroad have also returned to their hometowns to eat tourist meals after graduation. At present, there are 48 villagers’ hostels. “
Building a world-class natural ecological and cultural tourism corridor in Hangzhou and Huanghai cannot be separated from a perfect cooperation mechanism. The Construction Plan proposes to establish and improve the co-construction and sharing mechanism, innovate the value realization mechanism of ecological products, establish the co-construction mechanism of cultural and tourism markets and promote the sharing of people’s livelihood services.
In 2014, Hangzhou Metropolitan Area was approved by the National Development and Reform Commission and became the first comprehensive reform pilot of economic transformation and upgrading of metropolitan area in China. In 2018, Huangshan officially joined the Hangzhou metropolitan area and became the only non-Zhejiang city in the Hangzhou metropolitan area.
“After joining the Hangzhou metropolitan area, Huangshan signed a strategic cooperation framework agreement with metropolitan cities to carry out all-round cooperation and actively promote the integration of cultural tourism development, ecological construction, infrastructure, industrial cooperation and public services.” Zhang Miaowen introduced that members of the metropolitan area broke through geographical restrictions and institutional obstacles in the comprehensive administrative law enforcement, and introduced a comprehensive administrative law enforcement linkage mechanism for the cultural market in Hangzhou metropolitan area to ensure the safe and standardized development of the cultural market; Establish the library alliance of Hangzhou metropolitan area, establish the cooperation mechanism of literature resources and the linkage mechanism of reading promotion activities to promote resource sharing; Actively carry out cultural tourism activities, jointly hold activities such as Hangzhou Metropolitan Area Promotion Conference and Hangzhou Metropolitan Area (Huangshan) Rural Cultural Tourism Development Conference to promote high-quality cultural tourism resources in the two places.
The relevant person in charge of Hangzhou Culture, Radio, Film and Television Tourism Bureau introduced: “We are based on the integration of the cultural tourism market in Hangzhou metropolitan area, and promote the two-way promotion and win-win development of the cultural tourism industry in Hangzhou around the general idea of’ market co-expansion, product co-promotion and brand co-creation’. Huangshan actively participated in the Hangzhou Wenlv Market and Hangzhou Wonderful Night held in recent years. “
“At present, relying on the No.1 tourist scenic road in Anhui and Zhejiang, we hold many go on road trip-themed activities of cooperation between the two provinces every year, which are favored by citizens and tourists. With the implementation of the “Construction Plan”, I believe that the cooperation between the two provinces will be broader and deeper. ” President of Huangshan go on road trip Association.Zhou Xiaoguo said.