(Reporter Zhao Tengze) On March 31st, the Coordination Committee for the Integration of Intangible Cultural Heritage and Tourism of China Association for the Protection of Intangible Cultural Heritage (hereinafter referred to as the Coordination Committee) was established in Beijing. Wang Xiaofeng, a member of the party group of the Ministry of Culture and Tourism and president of China Association for the Protection of Intangible Cultural Heritage, attended the inaugural meeting.
The meeting held that non-legacy and tourism have a natural connection, and the integration of the two has a deep foundation and broad prospects; The Coordination Committee is an innovative work coordination mechanism, which builds a communication and coordination platform for the cultural and tourism departments and industry experts and scholars, broadens the channels for exchanges and mutual learning for the practice of intangible cultural heritage protection and tourism development, and is conducive to promoting the systematic protection of intangible cultural heritage and promoting the integrated development of culture and tourism. The Coordination Committee will help the high-quality development of culture and tourism by exploring standardization, give full play to the power of building a think tank integrating culture and tourism, and strive to form an integrated development mechanism of coordination between protection and utilization and mutual learning between theory and practice, so as to promote mutually beneficial cooperation in a deeper and wider scope.
At the meeting, representatives of experts in the field of intangible heritage and tourism exchanged speeches on topics such as intangible heritage protection and inheritance, innovation and development, and specific practical paths for the integration of intangible heritage and tourism.