During the Spring Festival, Kaihua County’s Gengong Buddhist Country’s consciousness education practice base is based on the theme of “Gengong National Tide Year”, focusing on Kaihua County’s local folk customs and non-legacy culture, combining the tourism cultural resources of Gengong Buddhist National Scenic Area, integrating traditional culture with trendy technology, gathering popularity with “national tide” culture, and promoting exchanges and integration among all ethnic groups.
The first is to create a “national tide” wind boutique position and enhance the centripetal force of national integration. The base has launched the “Zhijiang Concentric and Courtesy Pomegranate Red” route to cast a strong sense of the Chinese nation’s community, which involves the root carving art venues such as the Huaxia National Pavilion, the Red Cultural Center in western Zhejiang, the Oriental Mythology Pavilion, and the Lixiao Theme Pavilion. Give full play to the cultural charm of root carving art, and vividly tell tourists the long history of multi-ethnic integration and development in China, the red memory of national unity and the war of resistance, constantly strengthen the “five identities” and build a spiritual home shared by all ethnic groups.
The second is to enrich the “national tide” flavor activities and enhance the attractiveness of national integration. Collision of traditional classics with modern trends, innovation, inheritance and development of traditional national culture. The National Tide Dressing Garden Party, Longtenggen Palace and Cycas are flourishing day by day … Tourists all feel the strong annual flavor of “National Tide” when they order tea, throw pots, draw fans, ring bells, beat drums, dance dragons and beat iron flowers. In the antique national tide market, people can also buy intangible cultural products, creative hand-made, Hanfu makeup, Year of the Rabbit and other objects to feel the lively fireworks. During the Spring Festival holiday, the scenic spot is almost full every day, and the average daily traffic reaches nearly 10,000 people at the peak.
The third is to innovate the “national tide” hot promotion carrier and enhance the influence of national integration. This activity takes the landscape culture of Huaxia Root Cultural Scenic Area as the core area, and integrates 3D technologies such as civilized local folk customs, root carving art, ancient garden architecture, sound and photoelectricity, and diversified shows the profound cultural heritage of Kaihua. For the first time, it created a brand activity of “national tide” which was created by the integration of “non-legacy+folklore+tourism”. Through the mainstream new media, online platforms and other channels, People’s Daily, Xinhuanet, Tencent and the local 365 micro-tweet platform were used to enhance the cultural influence of “National Tide”. During the event, the number of videos promoted by Tik Tok Talent reached more than 15 million, and the number of related reports viewed by Xinhuanet reached 400,000.
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