Recently, the Yangtze River Delta (Shangyu) Outdoor Leisure Tourism Festival Cherry Blossom Valley Carnival opened in Shangyu District, Shaoxing City, Zhejiang Province.
In recent years, Shaoxing Shangyu has adhered to the strategy of taking cultural and plastic tourism, tourism and culture, the construction of “city of youth” as the main strategy, “one river, two banks, three cities and multiple areas” as the main platform, all-round tourism as the main starting point, common prosperity as the foothold, focusing on quality, taste, brand, landscaping, festival and momentum, accelerating the creation of tens of millions of core scenic spots and characteristic Internet celebrity tourist spots, and striving to create a national-level tourist resort and a national-level all-region tourism demonstration zone.
Lu Xiaguang, deputy mayor of Shaoxing City and secretary of the Shangyu District Party Committee, said that Shangyu is seizing the opportunity of the era of deep integration of culture and tourism, giving full play to the brand advantages and humanistic ecological advantages of “Four Seasons Immortal Fruit Journey”, aiming at key customer groups in the Yangtze River Delta, focusing on the theme of outdoor leisure, holding the “Ten Major Activities” of the Yangtze River Delta (Shangyu) Outdoor Leisure Tourism Festival, and is committed to creating explosive tourism products of “the most beautiful scenery + ultimate experience + multiple enjoyment”, launching the new brand of “Shangyu Cultural Tourism”, allowing tourists to experience a different kind of “poetry and distance” and a different kind of “youth”. “The Cherry Blossom Valley Carnival is the first opening drama of the Yangtze River Delta (Shangyu) Outdoor Leisure Tourism Festival, and we will take this event as an opportunity to further deepen and implement the four articles of ‘Travel in Shangyu’, ‘Food in Shangyu’, ‘Live in Shangyu’ and ‘Buy in Shangyu’, and accelerate the creation of a regional consumption center city and a leisure destination in the Yangtze River Delta.” Lu Xiaguang said.
At the event, the China Tourism Scenic Area Association awarded Zhangcun Cherry Blossom Valley the title of “China’s Most Beautiful Cherry Blossom Valley”; National comic master Cai Zhizhong was appointed as Shangyu’s lifelong cultural ambassador; The “Common Wealth Workshop” helped the grassroots observation point of rural revitalization to be unveiled. During the event, the 2023 China Drone Racing Open (Shangyu Station) and the first Global Drone Cherry Blossom Crossing Competition will also be held.
It is reported that the Zhangcun Cherry Blossom Valley Scenic Area has received more than 200,000 tourists in 7 days since the 18th of this month, 2.8 times that of the same period last year. (Ye Shengyi/Wen Liu Pan, Wei Xinyu/Photo)
Responsible editor: Zhang Ling
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