On October 21,2021, Ningbo Fashion Festival and the 25th Ningbo International Fashion Festival (hereinafter referred to as “Fashion Festival”) opened in Ningbo.
According to the introduction, this fashion festival lasts for 4 days, co-sponsored by China National Textile Industry Federation, Ningbo Municipal People’s Government, Zhejiang Provincial Department of Economy and Information Technology, and undertaken by Ningbo Municipal Bureau of Economy and Information Technology.
At a press conference held on October 20, the organizers introduced the basic information of the fashion festival.
The fashion festival to “tide from yong shang, wisdom can fu” as the theme, to serve the fashion industry as the core, to market development, fashion leading, smart support, supply chain optimization as the service direction, through the fashion exhibition, trade BBS, digital fashion festival, fashion events, consumer experience, international cooperation, fashion sharing eight plate 20 activities, in order to promote the development of Chinese fashion industry to provide new kinetic energy.
“Clothing industry Brain” debuted in the exhibition
According to the introduction, this fashion festival exhibition area is 3.60000 square meters, divided into five exhibition areas: Fashion Power Exhibition Area (Hall 1), Fashion Original Exhibition Area (Hall 2), Fashion Supply Chain Exhibition Area (Hall 3), Intelligent Supporting Exhibition Area (Hall 4), and Ju Fashion Exhibition Area (Hall 6).
During this fashion festival, top brands will deeply participate in various activities: Youngor Group’s main brand will participate in the exhibition, and the “Innovation 100” launch ceremony will be held at the same time to demonstrate the leading power of fashion; Boyang Holdings has launched its Boyang Life Home Textile brand, Boyang Technology, and the “Jiyi Tayi” fashion home brand; Cixing Co., Ltd. will participate in the exhibition in the form of the entire industrial chain of sweaters from design to production; The “Clothing Industry Brain” in Zhejiang, which is currently piloting in Haishu District, will make its debut at the exhibition, gradually empowering clothing enterprises throughout the city and even the entire province in the future. In addition, growing small and medium-sized clothing brands will also actively participate in this fashion festival, bringing a new look.
Not only that, this year’s fashion festival will closely follow the fashion theme, adding five new fashion industry areas in addition to clothing, clothing, and accessories: cultural and artistic, home textiles, and home furnishings. Representative techniques such as Yue Kiln Celadon, Ten Mile Red Makeup, and Embroidered Clothes and Costumes organized by the Ningbo Artistic Association have been unveiled; Czech Caesar crystal will bring various fashionable crystal ornaments such as wine utensils and vases
Series of themed forums to promote communication and docking
In terms of communication and docking platforms, this fashion festival will hold the “Opening Ceremony and Fashion Conference”, which will gather resources from domestic and foreign fashion brand elites to build a win-win cooperation and docking platform; With the goal of gathering fashion resources, information, and capital, we will hold 5 fashion industry economic and trade forums to create a platform for smart leadership and economic and trade exchanges in the fashion industry; Hold the “2021 Emerging Brand Marketing Conference” for the first time, inviting well-known figures in the clothing and fashion industry to give keynote speeches on new opportunities, challenges, trends, and measures in the industry.
In addition, the Fashion Festival will also hold a “Fashion Supply Chain Series Matchmaking Meeting”, a “Fashion Ningbo Award” selection event, a “2021 ‘i Original’ Fashion Design New Force Selection Competition”, as well as a series of fashion public classes that closely meet the needs of enterprises, such as “Fashion Live Broadcast Open Class”, “Online and Offline Empowerment New Retail”, “IP Commercialization Operation”, and “Fashion Buyers Open Class”, to build efficient links and seamless docking for the fashion industry A platform for deep communication.
Among them, the “2021 ‘i Original’ Fashion Design New Forces Selection Competition” and the “Fashion Ningbo” Award Selection, which were established for the first time, aim to recognize outstanding contribution fashion brands, explore potential fashion brands, cultivate fashion design talents, and promote the healthy development of Ningbo’s fashion industry.
It is worth mentioning that the number of domestic and international brands participating in this fashion release segment, as well as the daily average number of events, far exceeds that of previous years. China’s top 100 clothing companies and renowned men’s clothing brand Aimei will collaborate with renowned fashion artist and designer Liu Wei of the “Golden Summit Award” in the opening ceremony of the Gaoding Men’s Series.Make your debut; YATLES, Alfabe, DC KIDS, and Boyang Life under well-known domestic brands Zhongzhe will bring the latest debut release; The domestic flagship Shanghai high-end women’s clothing brand, Hehe, debuted at the fashion festival for the first time; Hazzys (South Korea), ONLY (Denmark), VEROMODA (Denmark) and other three major international brands will also make their debut at the Ningbo Fashion Festival. During the Fashion Festival, a Yi River Cloud Moon Show themed on Yi culture will also be held, incorporating various cultural elements such as Yi embroidery, singing and dancing, and playing and singing.
Various online platforms drive year-round consumption
It is worth noting that this fashion festival will also be based on the Ningbo fashion industry, with supply chain services as the starting point, global collaboration as the direction, and fashion product trade as a supplement. Focusing on promoting the integration of industry chain, innovation chain, and supply chain development, we will promote the construction of a digital platform for the fashion festival.
On the one hand, relying on the Fashion Festival WeChat mini program, we will transform and enhance the “Yongshang Chain Single” around the B2B service of the fashion supply chain, providing an online display area for all participating enterprises. At the same time, we will strengthen the matching function of digital links, and through collection and precise matching of supply and procurement, help both parties establish cooperative relationships and obtain effective business opportunities. And open cloud special channels on relevant platforms to achieve a perennial exhibition of fashion consumption.
On the other hand, focusing on fashion consumption, we will unite online diversion, offline consumption, online sales, and offline service models to create the Fashion Ningbo Annual Special Sale Week. Mobilize various brand enterprises in Ningbo to utilize their online stores on various e-commerce platforms during the exhibition period to carry out online special sales activities. For the first time, cloud special sales have been launched through an independent platform, and during the exhibition, popular products will be selected and a live broadcast room will be opened on the fashion festival site.
Diversified measures to benefit the people lead a fashionable lifestyle
Fashion is the content and driving force of high-quality consumption. In order to better promote the upgrading of traditional consumption to fashion consumption, this Fashion Festival will also provide citizens with more diverse and convenient interactive experiences and fashion consumption choices through popular activities such as the Fashion Life Shopping Carnival, theme flash, live streaming and shopping, transformation of ordinary people, and fashion life experience.
For example, the themed flash event will invite Ningbo fashion brands to participate together, with the theme of discovering the beauty of Ningbo and creating a fashionable atmosphere in the city. Live streaming sales will invite influencers of fashion products such as clothing, bags, accessories, home furnishings, and home textiles to participate, promoting online sales and attracting online customers to visit and purchase through live streaming sales at the exhibition hall..Leading a fashionable lifestyle.
This article is reprinted. If there is any infringement, please inform us and we will delete it as soon as possible!