Recently, wencheng county’s “Zhijiang Tongxin Pomegranate Red” Co-rich Base was awarded a license in the Wing Travel Think Tank Wenchuang Park. Wing Travel Think Tank Wenchuang Park is the first cultural and creative industrial park in Wencheng, and it is also an intangible experience hall with strong national cultural characteristics in the county. Since its establishment, Wenchuang Garden has made use of its own advantages and characteristics to vigorously carry out the innovation and development of ethnic brands such as “culture+”,”tourism+”and “industry+”,and devoted itself to the establishment of “Zhijiang Tongxin Pomegranate Red” common wealth base, setting an example for the revitalization of ethnic villages.
First, culture sets the stage to help ethnic compatriots achieve common prosperity
In view of the current situation of difficult inheritance, small promotion and low industrialization of national intangible culture, Wenchuang Park, a think tank of Wencheng Wing Travel, is based on the model of “resource sharing, complementary advantages and win-win cooperation”, and has introduced more than 20 traditional cultural enterprises, e-commerce platforms, smart brains and other enterprises to expand the R&D, incubation, communication and marketing teams. Establish an “ally” cooperation mechanism, establish a partnership alliance relationship with the inheritors of national intangible cultural heritage, and build an intangible experience base integrating protection, communication, display, research and training. At present, Wenchuang Garden has carried out a number of intangible experience activities, such as palace lantern making, paper-cutting of She nationality, pottery making, wood carving art, tanghua DIY, intangible pottery, silk-cutting enamel, colored stone inlay, and intangible tie-dyeing, which has attracted a large number of ethnic intangible cultural partners and the guiding research team led by Zhong Weihao, the inheritor of She nationality. Since its official opening in September, it has welcomed more than 8,000 people to study.
Second, talents help to promote high-quality common prosperity in ethnic villages.
In order to promote the revitalization and development of ethnic villages, Wenchuang Park organized 12 young elites in the park to set up a “Team for Sharing Prosperity with Other Mountains” in March this year, with the goal of giving back to their hometowns and helping small mountain villages to dream of the “common prosperity” stage in the province, and establishing twinning assistance with Zhoushanyang Ethnic Village in Yuhu Town and Tuojian Ethnic Village in Gongyang Township, which are relatively backward in development. After the team entered the village, according to the characteristics of ethnic villages, it provided assistance in design, planning, copywriting, marketing, investment and other aspects, and went deep into ethnic villages for 19 times to carry out research and tailor-made plans for the development of ethnic villages to get rid of poverty and become rich. Wenchuang Garden’s righteous act was fully affirmed by the county leaders. The secretary of the county party committee specially awarded the flag to the “Team for the Common Prosperity of Other Mountains”. The chairman of the county CPPCC coordinated the science and technology commissioners and relevant departments to take the pulse for the development of ethnic villages, organized a symposium of rural sages, gathered talents from various parties, discussed the development of villages together, provided the support of talents and wisdom, and accelerated the common prosperity of ethnic villages.
Third, industrial support to promote the innovation and development of ethnic rural industries
Pioneer Park has established “e-commerce+base+farmers+”through the one-stop assistance measures of “giving projects, investing funds, granting technology and purchasing”..”Model, develop economic industry, manage brand effect, and establish the consciousness and confidence of change for farmers. Plan for the development of Tuojian 580 mu tea garden, set up a company with the mode of enterprise+village collective+villagers’ cooperation, carry out tea garden circulation, improve processing and production, product packaging, sales channels, etc., shoot a series of promotional films for cultural tourism, organize rural sage forums, salons, reading clubs and other activities, and make villages active in various media platforms, and promote the integration and development of tea tourism in combination with the construction of beautiful countryside. The planting history of Platycodon grandiflorum in Zhoushan is long, and the quality of Platycodon grandiflorum produced is high, and the medicinal effective components are 1-1 of those produced in other places..Five times. However, because the village is remote, the sales channel is relatively single, and the cost is relatively high, which affects the industrial benefit. The team went deep into the rural field and investigated, and launched a unified acquisition by the company, guaranteed the bottom income, negotiated pricing, and entrusted the village Committee to manage and purchase. It is estimated that the income per mu will be 1-1..50,000 yuan, calculated by planting 5 mu per household, the annual income can be 5-7..50 thousand yuan. On the basis of bargaining, the company will give a certain management fee to increase the village collective income. It is planned to set up a company integrating the production, processing, packaging and sales of Platycodon grandiflorum in the village, implement the “six unifications” management mode of unified standardized planting, unified purchase price, unified processing standard, unified salary and welfare, unified sales quotation and unified participation in the exhibition, design LOGO and register trademark, so as to strive for a certain popularity of the products in wencheng county within one year and Wenzhou within three years, and promote the industrialization development of ethnic villages.
On November 24th, wencheng county’s “Zhijiang Tongxin Pomegranate Red” Co-rich Base was awarded in Wenchuang Garden, a wing travel think tank. Li Haibo, director of the Ethnic Affairs Department of the Civil Affairs Bureau, Cai Liying, deputy director of the United Front Work Department of the county party committee, and Hu Xiongbing, general manager of Wenchuang Garden, attended the listing ceremony. Wenzhou will combine the cooperation between mountains and seas and industrial enclaves, constantly expand the connotation and extension of national common prosperity bases, sum up and replicate experiences and practices in a timely manner, and plan to focus on building 20 “Zhijiang Tongxin Pomegranate Red” common prosperity bases in 2023, so as to promote the integration and development of all ethnic groups, achieve common unity and struggle, common prosperity and development, and cast a solid sense of the Chinese nation community.