When it comes to Wenzhou, many people have a fairly consistent impression: forge ahead, compete first, dare to enter, dare to try… Now, a group of folk museums is making the image of the city more and more dynamic –
At night, fashionable young people bypass the bustling urban business district, turn around a few alleys, and meet next to the Blue Lantern Stone Carving Museum in Wenzhou City’s Ouhai District. Coffee, handicrafts, ceramics, floral stalls line up in front of their eyes, and the unique cries of vendors are in their ears; Some elderly people also walked along the Tang River, looking for some Wenzhou memories.
Not long ago, next to the Green Lantern Stone Carving Museum, the third Green Lantern Market was held. After the excitement passed, Zhang Jincheng, director of the Blue Lantern Stone Carving Museum, was still very excited, telling reporters: “Public culture should be ‘live’. It is like a link that connects people to the city. ”
The report of the 20th National Congress of the Communist Party of China proposed to improve the modern public cultural service system and innovate the implementation of the project of benefiting the people through culture. Following Zhang Jincheng walking by the Tang River in Ouhai, the reporter obviously felt the power of this bond.
It has been three years since the Blue Lantern Stone Carving Museum was built, and there is no shortage of popularity here. Citizens and tourists coming and going around the gray wall, stone tiles, stone inscriptions to watch carefully, these more than 500 stone carvings dating back to the fifth Tang Dynasty and down to the Qing Dynasty were “rescued” from the demolished ancient buildings of the city.
A few years ago, many people were puzzled by Zhang Jincheng’s act of building a museum for “stone” out of his own pocket. However, he showed the strength of Wenzhou people to dare to fight to the end: “I want Wenzhou to be known by more people, even if it is a small memory.” ”
At the beginning of the construction of the Blue Lantern Stone Carving Museum, it coincided with the encouragement of the construction of non-state-owned museums in Ouhai District, and the Tanghe River changed its appearance. Some people say that the beauty of traditional culture should not only stop at objects, but should be linked with people.
So, the idea of holding a green lantern market “emerged” from Zhang Jincheng’s mind. He gathered independent designers, traditional handicraftsmen, ancient art collectors, musicians, etc., to hold the first Green Lantern Market Life Aesthetics Conference in the spring of 2020, with antiques, celadon and other stalls centered on utensils, concerts, small theaters, tea parties, and “treasures” in the Blue Lantern Stone Carving Museum… People came from all corners of the city, and Zhang Jincheng felt that public culture was “alive”.
The traditional but modern Green Lantern Market made the Ouhai District Party Committee and District Government decide to let the market never end. In the past three years, the Green Lantern Market has been held a total of 5 times, each in spring and autumn, each lasting one week, but the theme of each opening is iteratively renewed. From Tanghe Water Market, intangible cultural heritage life to East Asian culture, the market has a wide audience, professional collectors at home and abroad come for Taobao, fashionable young people come to check in and take photos, Internet celebrity bloggers bring goods live broadcast, and millions of fans online “browse the exhibition”.
sheet.Jin Cheng said: “The Green Lantern Market is still a ‘full moon baby’, with a total of more than 30 days of opening, attracting 1.3 million visitors and more than 2,000 units participating in the exhibition, each driving a transaction volume of more than 10 million yuan. ”
Green lights light up the city. This year, Wenzhou proposed to build a “Chinese private museum city”, activate popularity and business with culture, and make Wenzhou a happy culture.
How to build a private museum and how to prosper? Walking along the Tang River, the private museum group that is still in its infancy can definitely break people’s inherent impression of the “high-end” and “serious” of the museum, and the surprise of “breaking the circle” is everywhere you see – the Wenzhou Enamel Art Museum, adjacent to the “green lantern”, displays various rare porcelains such as five famous kiln porcelain, blue and white porcelain of the third dynasty of the Qing dynasty, pastel porcelain, etc.; About one kilometer south of the Tang River, the Dongjing Paper Culture and Art Museum displays the art of corporate paper packaging design; The “Tibetan Lantern Pavilion” Lamp Culture Museum, which is on the same street as “Green Lantern”, is the first folk lamp culture museum in Wenzhou…
According to statistics, Ouhai District has 1 state-owned museum, 7 private museums and 9 rural museums above the municipal level. In Zhang Jincheng’s view, the museum is like a window for the city’s external display, a cultural image IP.
How to stimulate the endogenous motivation of private museums? Wenzhou has recently introduced incentive measures to give a one-time construction subsidy of up to 3 million yuan to eligible private museums, and museums can also receive incentive subsidies of up to 200,000 yuan for independent curation or organization of their collections to be exhibited abroad. Private museums hold various cultural and creative markets and festivals, and can get up to 500,000 yuan in rewards.
“Wenzhou has the genes of social forces to run culture, and displaying the image of Wenzhou’s cultural city through private museums is a self-hematopoietic cultural upgrade.” Dong Shu, director of Wenzhou Museum, said that the rapid development of private museums will further promote the equalization of public cultural services and stimulate new momentum for urban economic development.
Now, the cultural phenomenon of using the Blue Lantern Stone Carving Museum as the “source” continues. Zhang Jincheng said that at present, the Blue Lantern Stone Carving Museum has started the construction of the second phase of the West Bund Pavilion and the design of the third phase, and will also lay out a cultural park along the Tang River to create a green lantern cultural museum industry platform, etc., and exhibit contemporary art, sculpture and painting works by category.
“Our goal is to form the concept of the Qingdengshi Carving Museum Park and Museum Academy, create a platform for cultural exchanges at home and abroad, and attract more interesting people and objects to Wenzhou.” Zhang Jincheng believes that the museum can be turned into a “cultural complex” that becomes fun and interesting.
The path of Wenzhou Pathfind’s private museum construction has become clearer. The relevant person in charge of Wenzhou Municipal Bureau of Culture, Radio and Tourism told reporters that the local government will guide and strengthen service guarantees, and encourage social forces to use idle cultural relics and historical buildings to set up a series of museum city museums.
Night falls.Not far from the Tang River, a tall building lit up with the slogan “Wenzhou’s beauty for the world to see.” Indeed, the beauty of this city is becoming known to more people.
(Zhejiang online reporter Chen Ning, Wang Yanqiong, sharing media Ouhai, Zhou Jianren)