Desde el comienzo de este año, frente al tremendo impacto de la nueva neumonía coronada en el mercado de consumo, Pinghu promoverá el trabajo de consumo como una parte importante de la promoción de la recuperación económica general y el desarrollo de alta calidad. Tomando la política como palanca, tomando la actividad como motor, aplicando políticas con precisión y con frecuencia, impulsando la confianza del consumidor en octubre..300 million yuan, a year-on-year decrease of 3%.4%, 0% higher than the provincial average growth rate.6 percentage points, with a monthly average growth rate of 0.The growth rate of 3% has steadily rebounded, with a year-on-year increase of 6% in October.1%, a month on month increase of 21.7%, ranking first in the five counties and two districts of Jiaxing for five consecutive months.
1、 Policy escalation to amplify the “leverage effect”
One is to focus on the needs of enterprises and make practical efforts. Since the resumption of business and the resumption of production at the beginning of this year, we have carried out comprehensive visits and inspections for key limited wholesale and retail enterprises in the city, deeply understanding the situation of resumption of work and production, understanding the impact of the epidemic, and accurately grasping the development shortcomings and demands of the consumer market. Relying on the role of the municipal consumption special class, regular special class meetings are held to analyze the situation one by one, study and formulate relevant security policies, and the policy support is far greater than before. The second is to focus on key areas and make practical moves. We have improved and revised policies to encourage chain operations and support the development of key retail enterprises, focusing on industry recovery and stable growth in key sectors. At the same time, in order to promote the prosperity and development of the automobile consumption market, the “Policy Opinions of Pinghu City on Promoting the Growth of Automobile Consumption” was issued to help the automobile distribution enterprises become bigger and stronger, and promote the real reflection of the automobile consumption data in the local. The third is to focus on key indicators to achieve practical results. Adhere to the key indicators of consumption work such as retail sales, wholesale and retail sales, and the “downward and upward” trend of commercial enterprises as key breakthroughs. Rank and report monthly based on the completion of data indicators, establish a consultation and coordination mechanism at the city and town levels, timely hold consultation and promotion meetings, jointly study measures to overcome difficulties, and form a good working atmosphere of linkage and close cooperation between the upper and lower levels. Since the beginning of this year, promote Baijiaxin, Longju Key enterprises such as Xiadu have achieved “down and up”, with actual retail sales exceeding 100 million yuan.
2、 Activity creates momentum and triggers the “magnetic field effect”
One is to organize a local tour. Encourage trade unions at all levels to carry out local health and wellness tours in conjunction with employee health and wellness activities. Since the beginning of this year, through the implementation of local health and wellness tours for employees, we have participated in employee health and wellness activities.More than 50000 people, directly driving the revenue of over 45 million yuan in industries such as homestays and catering, effectively promoting the gradual recovery of the tourism market and improving the level of tourism development. The second is to issue three types of Voucher. Give full play to the role of Voucher to stimulate consumption, and have organized and issued “TESCO Group Pinghu” Voucher, auto Voucher, film Voucher and other forms of Voucher since this year. In particular, the automobile consumption subsidy campaign has achieved remarkable results, with a cumulative subsidy of 9 million yuan for car purchase, driving the automobile consumption to more than 300 million yuan. From January to October, the sales of cars above the limit in Pinghu increased by 10% year on year.2%. The third is to hold N “Consumer Festivals” well. Actively organize and carry out a series of activities to promote consumption, such as “consumption from Zhejiang”, and a series of activities to promote consumption in Jiaxing in the fourth quarter. Encourage and guide key commercial enterprises such as Wuyue Plaza and Yaohan to carry out nearly 100 consumption promotion activities such as “Infinite Love 520”, “Gratitude Big Feedback” and “The Second Crazy Zoo”, constantly innovate in the content and form of activities, focus on increasing the efforts to benefit the people, and meet the needs of consumers in terms of interactive interest.
3、 Digitally empowering, unleashing the “multiplier effect”
One is to cultivate new online retail formats. Actively build online “mobile supermarkets”, vigorously develop fresh food retail platforms, and promote RT-Mart, China Resources and other large supermarkets to carry out the “online order receiving, offline distribution” mode. At present, four large supermarkets in the city rely on online platforms such as Taoxianda and Wanjia to receive about 2500 orders online every day, with sales of about 200000 yuan. Develop a local fresh food e-commerce platform called “Jinping Lake Fresh to Home” to achieve contactless delivery services. Encouraging industry leading enterprises to layout offline new retail, Zhejiang Jingxing Paper Industry Co., Ltd. and Xinxiu Group Co., Ltd. were awarded the 2020 Zhejiang Province New Retail Demonstration Enterprise. The second is to build a new platform for e-commerce development. Hold a series of activities such as “Cloud Expanding Market, Revitalizing Consumption” and “Zhejiang Made Good Things, Pinghu Selection”, and sign a cooperation agreement with the Zhejiang Direct Sales Center of the Giant Engine. We are the first to establish the E-commerce Industry Association Live E-commerce Branch and Short Video Direct Training Center in Jiaxing. Actively explore high-quality e-commerce entrepreneurship and innovation projects. Three projects, namely, Jinping Lake Fresh Home, Companion, and Lin Live Room Good Things Sharing, won the first prize of the “Fourth E-commerce Entrepreneurship and Innovation Competition in Jiaxing City”. Third, seize the new opportunities of Wanghong economy. Combining the characteristics of the industry, we launched the “Online Celebrity Live Broadcast Special Session” for the top ten brands of Pinghu luggage during the opening season, with a total of 837 transactions and a transaction amount of 188703 yuan. Since this year, famous online celebrities and stars such as Zheng Kai, Mr. Chen, Meow Sauce May, and Dameihoo have been invited to promote local strollers, bags, Down jacket and other products live. Lin is limited to achieve sales of more than 100 million yuan on the night of the Double 11.