On the morning of June 20th, the “Weekend Fun Jingning” 2022 Zhejiang Jingning Cultural Tourism Brand Launch Conference was held in Nayun Resort and Sky City on the Cliff.
At present, “short distance, long duration and high frequency” Zhou Bianyou and micro-vacation have gradually become the first choice for people to stay away from the hustle and bustle of the city and enjoy a beautiful holiday. The press conference is closely related to the county positioning of “China Shexiang Jingning Livable Resort”. Through a promotional film, a set of route strategies, an immersive performance, a Huimin gift package and a policy pocket book, the brand of “Weekend Fun Jingning” was launched, bringing a brand-new way of playing “Weekend in Jingning” to tourists in the Yangtze River Delta and the province.
With the arrival of the summer tourist season, in order to fully implement the national, provincial and municipal arrangements and requirements for promoting culture and tourism consumption, continuously optimize the supply of Jingning culture and tourism products, help the industry to bail out, activate the consumer market and boost consumer confidence, Jingning Wenlv will launch a “big gift package” from July 1 to December 31, 2022 to “benefit” the general public tourists. Specifically, it includes: distributing 300 Wan Wen travel coupons to the whole country through a one-machine tour of Lishui Jingning Smart Travel Platform; Jingning Dajun Shexiang Window Scenic Area and Yunzhong Dakuang4a Scenic Area will issue a total of 10,000 free tickets through a one-plane tour of Lishui Jingning Wisdom Travel Platform; Twenty-nine research bases, hotels, homestays and gourmet experience stores in Jingning will adopt the “second kill+special price” combined preferential mode to offer weekend discounts, with a maximum discount of 40%; The “Xiushan Lishui Cultural Travel Card” will be launched soon. After recharging, users can not only buy the rights and interests of the main toll scenic spots in Lishui (they can visit the included scenic spots without admission for an unlimited number of times during the validity period), but also enjoy preferential discounts in major cultural travel consumption units in the city, covering star-rated hotels, boutique homestays, 100-county thousand bowls of food experience stores, cultural and sports venues, non-legacy workshops, research bases and so on.
In addition, in order to continuously expand and consolidate the tourism market in the Yangtze River Delta, with the appeal and influence of Jingning’s liaison offices in major tourist cities in the Yangtze River Delta, the brand of “Weekend Fun Jingning” has been continuously launched. Jingning also sent the “Pocket Book of Global Tourism Policy of Jingning She Autonomous County” to the heads of major liaison offices, covering many aspects, such as awards for sending tours to travel agencies outside the county, organizing go on road trip awards, and meeting tourism awards, in order to better promote the work of “attracting guests into She” and let the strong She customs float to various places.
The conference also held the launching ceremony of the 2022 “Weekend Fun Jingning” Yangtze River Delta Promotion Week and the “Ten Scenes of She Township” selection activity. In the next step, Jingning County Culture, Radio, Film, Television, Tourism and Sports Bureau will take Tik Tok as the head flow platform, and jointly announce the matrix with seven online media. Through various forms of sub-activities, such as voting and design competition, a list of ten scenic spots in She township will be selected, and a model of the top 100 “She” project will be built to dig deeply into Jingning..Urban cultural connotation, output a set of online pocket books, a set of literary travel cloud dictionary, a promotional film, drive the whole people to participate, build and share.