Jucun Township, Qujiang District, Quzhou City, takes the integration of cultural tourism as the main line and global tourism as the breakthrough. Relying on the ecological advantages of mountains and rivers, national cultural resources and industrial resources, it cultivates and develops the integrated formats of assured agricultural foundation, high-end homestay and characteristic agriculture, and promotes the increase of farmers’ production and income in the reservoir area, and develops and expands the village collective economy. In 2021, Jucun Township won the honor of the fourth batch of provincial-level key cultivation units for national unity and progress, and Xikeng Village was successively awarded the title of the third batch of “China Minority Characteristic Village”, Zhejiang Good Governance Village and Zhejiang Forest Oxygen Bar by the State Ethnic Affairs Commission.
First, under the guidance of party building, we will unite the efforts of rural revitalization.
First, plan first, and then move after planning. Focusing on the development orientation of “Millennium She Township, Farmer Town”, we plan and formulate the Implementation Plan for Rural Revitalization in Jucun Township, clarify the “1+7” planning system, deepen the resource endowment advantages of She culture, intangible culture and green culture, focus on building a boutique line of She township customs, implement the “one village, one policy” in seven villages, tap the connotation, expand the industry, cultivate products, build brands and so on. The second is to match the strong team and arrest people to promote things. Focusing on the requirements of the revitalization of ethnic villages, according to the principle of “selecting the best from the good, matching the best with the strong”, we will strengthen the construction of the two committees in ethnic villages, especially selecting the “leading geese” in the branches. Organize township and village cadres to visit and study advanced villages such as Muchen She Township in Longyou County, Wangjiashan Village in Taizhen Township in Qujiang District, and Huren Village in Gaojia Town, focusing on the excavation of minority culture, the construction of beautiful countryside and the development of village-level collective economy. The third is to form an alliance and gather together. Established the “Shexiang Jucun” Party Building Alliance composed of Xikeng Village, Yangkeng Village and Shibian Village, adhered to the development concept of “supporting the weak with the strong, complementing each other’s advantages, and achieving win-win results in many ways”, innovatively implemented the operation mode of “Party Building+Village Collective+Farmers+Social Capital”, and promoted the cooperation between Yangkeng Village and Xikeng Village and Beijing Banmo International Engineering Design Co., Ltd. to establish Quzhou Dongyanfu Tourism Development Co., Ltd. At present, the first phase of the project has been put into operation. Up to now, the revenue has reached more than 660,000 yuan, and the pre-investment of the second phase of the project is 1.8 million yuan. The plan is being optimized and improved.
Second, take culture as the soul to stimulate the vitality of the development of Shexiang.
First, organize non-legacy performances to promote cultural sharing. Organize tea lantern and puppet shows, and hold activities such as Qujiang-Pingwu national unity and cultural friendship. We carried out the inheritance and protection work of the tea lantern opera workshop, organized the communication activities such as the non-legacy Lantern Festival and the 10,000-person tour of Qujiang River, and carried out 72 cultural activities. The second is to reproduce the life of She nationality and open a new chapter in She village. We will build a She cultural center and a She cultural square integrating graphic explanation and physical exhibition, fully display the production and life culture of She villagers, and successfully introduce Longyou Muxin Culture Communication Co., Ltd. for cooperation. The third is to carry out cultural activities to show the charm of Shexiang. hold.Many mass cultural activities, such as the launching ceremony of the future community in ethnic villages and singing a folk song to the party, attended 2..10,000 person-times, Tik Tok, Weibo and other live broadcast platforms have over 300,000 play online. The micro-film “She Xiang Dui Ge” filmed in Xikeng Village has been launched on platforms such as Xinhuanet, Tencent Video and Youku Video, and has been specially reported by the Provincial Religious Affairs Committee.
Third, take the project as the starting point, and create a landscape of Shexiang.
First, promote village environmental improvement and optimize the environment in beautiful countryside. Adhere to the idea of improving the village environment by “taking points with lines and promoting areas by lines”, and fully integrate the She elements in the village entrance, both sides of the village road, the walls of houses, landscape nodes, villagers’ squares, and inside and outside the courtyard. In the renovation of the faç ades of ethnic villages such as Yangkeng, Xikeng and Shibian, the unique She culture is displayed through words, pictures and wall paintings. The second is to improve rural infrastructure and enhance the happiness index of villagers. More than 8 million yuan was invested to complete the restoration project of “August 10” flood and the restoration project of Xikeng tourist attractions, with an investment of 1..2.4 billion yuan to implement the upgrading project from white to black on Xiaohu Line and the construction of Juhan Highway known as “Quzhou Tianlu”, effectively improving traffic conditions. Complete the greening and colorization of more than 30 kilometers along the small lake line highway in China and the improvement of drinking water for farmers in 7 administrative villages in the township. The third is to use digital empowerment and wisdom to create a model of ethnic villages. Focus on promoting the application and construction of “digitalization of ethnic villages” integrating smart industries, smart governance and smart services, dig deep into the cultural connotation of ethnic villages, improve the living environment, break through data barriers, establish Xikeng Support Center, start “smart pension”, improve the service system for residents, and create a sample of ethnic future villages.
Fourth, based on industry, promote farmers to increase their income and get rich.
The first is to be a fine homestay industry. Taking the Millennium Farmer Town Project as an opportunity, relying on the brand effect of Master Wang Shu, the winner of Pritzker Architecture Award, we have planned, attracted and built a number of high-quality homestay projects. At present, a number of medium and high-end cluster homestays have been formed, such as Grandma Park, Zhuheyuan, Xingyunju, Sheyun Xikeng, Yueming Cangwu and Mingyuexuan. By innovating the operation mode of “market subject+village collective+farmers”, Xikeng Village and Yangkeng Village now increase the village-level collective economic income by 200,000 yuan and 100,000 yuan respectively each year, driving more than 20 farmers around the B&B to increase their income by 5,000 yuan each year. The second is to strengthen agricultural special industries. Fully tap the alpine ecological advantages of ethnic villages, and cultivate the “Millennium Valley” Torreya grandis base in Yangkeng Village, the Sanyeqing base in Shibian Village and the Bletilla striata planting base in Xikeng Village. Vigorously promote the brand building of agricultural products, and comprehensively enhance the economic value and brand value of G20 special products such as purple yam, “pig ignore” alpine ecological rice, and wild tea in Shexiang. The third is to expand the tourism industry. Achieve full coverage of the A-level scenic spots in the administrative villages of the whole region, and Yangkeng Village and Xikeng Village were rated as 3A-level scenic spots. In 2022, Xikeng Yangxi Twin She Village successfully established a national 3A-level tourist scenic spot, and the tourist facilities such as highway connecting lines, She ethnic performing arts squares and health service stations in the scenic spot were gradually improved, and the reception capacity was greatly improved. In 2021, Xikeng Yangxi Twin She Village received a total of 3 tourists..50,000 person-times, driving all kinds of tourism consumption of more than 1.2 million yuan.