On October 17, 2021, it was learned from the Jinhua City Xinjiang Aid Headquarters that from January to September this year, the Jinhua City Xinjiang Aid Headquarters helped Wensu County to sell 103,000 tons of apples, walnuts, fragrant pears, red dates and other characteristic agricultural products, achieving sales of 1.01 billion yuan in “Xinjiang fruit sent east”, and the sales performance continued to maintain the first place in the province’s Xinjiang aid headquarters system.
The “Ten Cities and 100 Stores” project is an important brand for the province to deepen industrial aid to Xinjiang, aiming to give full play to Zhejiang’s advantages as a large market province and a strong e-commerce province and promote the sales of characteristic agricultural products in the Aksu region. This year, the Jinhua City Xinjiang Aid Headquarters has focused on the expansion of online Internet point sales, relying on the Wensu Dual Innovation and Innovation E-commerce Industry Center that has been put into operation to build an online sales platform, and has opened more than 10 online stores on platforms such as Pinduoduo, Lvhe.com, Zhejiangzhong Online, and WeChat. In September this year, the “Ten Cities and 100 Stores” Xinjiang specialty WeChat mini program was launched, and more than 100 kinds of Xinjiang fruit subcategories have been launched, and more than 5,000 orders have been sold in the past month.
In addition, the Jinhua City Xinjiang Aid Headquarters also tried to promote the “Ten Cities and 100 Stores” project in the “market + base” model. Organize purchasing delegations to go deep into the base for direct procurement, reduce the intermediate links of production and marketing, smooth purchase and sales channels, and organize agricultural cadres, talents and enterprises in Wensu County to carry out special promotion meetings for agricultural products in Jinhua to enhance the recognition of Wensu agricultural products in the Jinhua market. Build 35 “ten warehouses and 100 enterprises” enterprise alliance, integrating the planting, production, processing, storage and sales of agricultural product bases, fully integrating Jinhua’s resource advantages and Wensu product advantages, so as to benefit farmers, merchants and consumers.