On October 9th, the 2019 Digital Tourism Integration Innovation and Development Conference, directed by china tourism academy, hosted by Shanxi Provincial Department of Culture and Tourism and undertaken by Shanxi Cultural Tourism Investment Holding Group Co., Ltd., was held in Taiyuan, Shanxi. Zhang Fuming, Vice Governor of Shanxi Province, attended the meeting and delivered a speech.
Zhang Fuming said that digital cultural tourism is a digital project for cultural construction and a new kinetic energy for tourism development. Digital cultural tourism will become a new engine for the high-quality development of cultural industries and tourism industries.
Experts, scholars and entrepreneurs attending the conference focused on the theme of the conference, based on the characteristics of Shanxi’s cultural tourism, with digital innovation, digital creativity and digital economy as the core, and around the five major directions of “cultural tourism+”,”industry+”,”technology+”and “cultural innovation+”,discussed the new trend of cultural tourism integration in the 5G era, exchanged the frontier topics of cultural tourism integration, and promoted the frontier products of cultural tourism experience, in order to promote the innovation of Shanxi’s digital cultural tourism.
The theme forum of the conference brought together china tourism academy Dean Dai Bin, Peking University Graphics and Interaction Laboratory Director Wang Guoping, Huawei Group China Vice President Qiang Hua, Ctrip Group Senior Vice President Li Xiaoping, Shanxi Wenlv Group Party Secretary and Chairman Wang Wenbao and other guests. With the theme of “digital convergence”, we sorted out the digital+culture and tourism industry in 2019 and looked forward to the development trend in 2020 through policy pulse, case sharing and trend judgment.
On the same day, china tourism academy and Shanxi Wenlv Group jointly initiated the establishment of the National Digital Literature and Tourism Integration Application Laboratory, and the first provincial-level digital comprehensive experience museum of literature and tourism in China, Shanxi Wenlv Digital Experience Museum, was officially opened, and the Shanxi Smart Tourism Cloud Platform was fully launched.
The conference also released the “2019 China Cultural Tourism Integration Digital Innovation Development Report”. Donghua Group, Poly Culture Group, china tourism academy, Shanxi Wenlv Group, Huawei Group, Tencent Group and Neusoft Group have signed strategic cooperation contracts in the fields of big data, smart tourism, digital villages and digital performing arts. (Wang Wenhua)