The province should promote the coverage of the “15-minute quality cultural life circle” to achieve 100%. Urban and rural residents can walk outside their homes and reach public cultural venues and public cultural spaces within a 15-minute walking distance
During the “14th Five-Year Plan” period, the coverage rate of Zhejiang’s civilization creation and the coverage rate of new era civilization practice institutes and stations have reached 100%
Text | “Outlook” Newsweek reporter Feng Yuan Tang Tao
In the process of Zhejiang’s high-quality development and construction of a common prosperity demonstration zone, it is a major focus to create a cultural highland in the new era and promote the pioneering demonstration of advanced socialist cultural development.
Benefit the people with culture and “endow” the people’s lives
In the pen of the Northern Song Dynasty lyricist Liu Yong, Hangzhou more than 1,000 years ago was a “city of philharmonicism”. Nowadays, on holidays, on the shore of Hangzhou’s West Lake, Qinghefang Pedestrian Street at the foot of Wushan Mountain, and Canal Square by the canal… The volunteer team of Zhejiang Conservatory of Music will bring a series of audiovisual performances of a series of elegant arts such as instrumental music, dance, vocal music, and drama to the public.
Moving the “concert hall” and “grand theater” to the streets adds a romantic atmosphere to urban life, which is known in Zhejiang as the “Literary and Art Endowment Project”.
On the eve of the National Day in 2022, the above projects were first launched in Hangzhou and subsequently promoted to the whole province. It takes art volunteers from art academies, cultural centers (stations), performing arts industry associations, etc. as the main participants, and selects suitable spaces such as urban communities, commercial neighborhoods, cultural museum venues, park scenic spots and villages to carry out regular art exhibition and performance activities, so that the beauty of literature and art becomes a vivid portrayal of the common prosperity of the Zhejiang people.
At present, Zhejiang has selected and set up a total of 192 performance points, mobilized more than 20,000 cultural volunteers, and carried out thousands of street performances. Chen Guangsheng, secretary of the party group of the Zhejiang Provincial Department of Culture and Tourism, said that “a spark can set fire to the plain”, and it is necessary to let literature and art spread throughout the city, integrate into the countryside, and beautify the whole society like a spark.
According to the Implementation Plan for Zhejiang’s High-quality Development and Construction of Common Prosperity Demonstration Zone (2021-2025), the province should promote the coverage of the “15-minute quality cultural life circle” to achieve 100%. Urban and rural residents can walk outside their homes and reach public cultural venues and public cultural spaces within a 15-minute walking distance.
Relying on this life circle, the Department of Culture and Tourism of Zhejiang Province has launched the online application “Quality Culture Benefit”. The application integrates cultural resources from 16 departments and 5 levels of provinces, cities, counties and villages, and links nearly 70,000 public cultural facilities, more than 8,000 “15-minute quality cultural life circles” and 2 in the province.30,000 employees, 2.70,000 cultural producers and 2.17 million cultural tourism volunteers.
”A society of common prosperity and modernization must be a society with coordinated development of economic, political, cultural, social and ecological civilization, and a society with both high-level material and high-quality cultural living conditions.” Professor Chen Lixu, vice president of the Party School of the Zhejiang Provincial Committee of the Communist Party of China, said that all people, regardless of urban and rural areas, regions and groups, equally enjoy the right to participate in cultural activities and engage in cultural creation, and at the same time share the fruits of cultural reform and development, so as to be spiritually and culturally “universally rich”, “common wealth” and “national prosperity”.
Carry forward tradition to generate innovative power
Celadon cups, celadon marathon medals, celadon U disks, celadon music boxes inspired by Song dynasty window frames… Under the hands of Ye Fang, a “new generation” porcelain artist, Longquan celadon with thousands of years of continuous kiln fire has opened up unlimited creative space. “Now young practitioners in Longquan pay more attention to multi-dimensional thinking, hoping to create works that can better express the author’s cognition.” Ye Fang said.
Longquan celadon traditional firing skills are intangible cultural heritage items, how can ancient skills achieve creative transformation and innovative development, so as to achieve effective inheritance? In recent years, the local government has accelerated the pace of digital reform, strived to cultivate young talents, built an online platform for celadon exhibitions, built a celadon intangible cultural heritage resource library, and improved the evaluation standard system for celadon products.
In Shengzhou City, the birthplace of Yue Opera, one occupies an area of 3.The 68-square-kilometer Yue Opera Town launched a series of projects such as Yue Opera performance, immersive experience of Yue Opera, wood carving, micro-carving, root carving, bamboo weaving, and purple sand during the Spring Festival this year. With the establishment of a national-level Yue Opera Cultural and Ecological Reserve as the starting point, Shengzhou continues to polish the golden business card of Yue Opera culture, promote spiritual enrichment with Yue Opera culture first, and continuously improve the sense of cultural acquisition and happiness of the masses.
”The intangible cultural heritage resources along the canal are very rich, and it is imperative to pass them on and carry them forward.” Jiang Guoxiang, deputy director of Hangzhou Gongshu District Bureau of Culture, Radio, Television, Tourism and Sports, said that there are 131 intangible cultural heritage projects above the district level in the region, and the development history of many projects is closely related to the canal. “We now hope to create an ancient life in the city, so that the ancient life and fashion trends can develop simultaneously.” In the North Theater of Canal Square next to the Gongchen Bridge, the ‘Grand Canal City Intangible Cultural Heritage Meeting Room’ was set up. The ‘National Traditional Crafts Workstation Hangzhou Gongshu Station’ listed by the Ministry of Culture and Tourism allows intangible cultural heritage inheritors and citizens to have more contact, and at the same time allows intangible cultural heritage experts to have a salon for discussion and gathering. ”
In Zhejiang’s systematic work of promoting the development of advanced socialist culture, inheriting and carrying forward the excellent traditional Chinese culture is an important topic. West Lake, Liangzhu ruins, Grand Canal and other world cultural heritage, historical and cultural cities, towns and villages, traditional crafts and traditional opera arts… Traditional cultural resources have created a rich foundation for the construction of common prosperity demonstration areas.
At present, on the basis of completing the first batch of 1845 cultural gene decoding projects, the Zhejiang cultural tourism department has launched the “Zhejiang Cultural Identity” cultivation plan, and has established 100 “Zhejiang Cultural Identity” cultivation projects. At the same time, the establishment of 20 provincial-level traditional craft workstations and 98 provincial-level intangible cultural heritage workshops has also been launched, relying on 131 traditional handicraft intangible cultural heritage projects, with more than 100 enterprises as the main construction body, focusing on absorbing employment and promoting local employment growth.
Chen Ye, former vice president of the Zhejiang Academy of Social Sciences and librarian of the Zhejiang Provincial Museum of Culture and History, believes that enriching the people’s spiritual world depends on long-term cultural accumulation, and in the process of building a common prosperity demonstration area in Zhejiang, the crystallization of ideas with depth in traditional culture is the key core of cultural development.
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