Longyou County is one of the nine key ethnic minority counties in Zhejiang Province, and it has jurisdiction over Muchen Shezu Township, the only ethnic township in Quzhou City. Under the grand scene of building a demonstration zone of common prosperity with high quality in the whole province, Longyou County has firmly adhered to the main line of the consciousness of the Chinese national community, made overall plans to promote the prosperity of culture, industry and nationalities, took the road of revitalizing Longyou ethnic villages with high quality, and made every effort to create a “Longyou model” for the revitalization of national ethnic villages.
First, pay attention to effectively implant the consciousness of the Chinese nation community in the process of common prosperity and integration. Strengthen the construction of community positions. Accelerate the brand building of “Zheli Pomegranate Red” and plan to promote the construction of four homes of “Zheli Pomegranate Red”, including Muchen Home, Xikou Home, Pushan Home and Development Zone Home. Strengthen the publicity of community awareness. Relying on the 8090 new era theory propaganda group, Longyou aunt team and other special brands, the Gao Chenglong Studio of “Pomegranate Red in Zheli”, the 8090 Pomegranate Red Propaganda Group in Muchen, Shexiang and the “Pomegranate Red” Service Team in Shexiang were built by integrating national cultural elements.
Second, pay attention to continuously amplifying the characteristic advantages of She township in the process of common prosperity and integration. Focus on the construction of characteristic villages in Juli She Township. 24 ethnic villages in the county will be integrated into the construction of “Quzhou Courtesy” poetry and painting style, and 22 provincial-level new era beautiful countryside have been built. Focus on the demonstration model building of Juli She Township. Focus on building Muchen She Nationality Township, the only ethnic township in the city. Twenty-nine projects have been built, including She Nationality Cultural Square, Wenchuang Live Exhibition Base, and wall painting of ethnic features. They won the provincial model of beautiful towns and were selected as the national pilot for the revitalization of ethnic villages. Focus on the development of folk culture in Juli She Township. Excavate and publicize the ethnic food culture of She family such as “Top Ten Bowls” and “Bamboo Wine”, inherit and carry forward the cultural activities of She nationality such as speaking She language, singing She songs, dancing She, wearing She clothes and weaving She ribbons, and hold the “March 3rd” cultural tourism festival for 10 consecutive years, attracting 250,000 people’s attention online in 2021.
Third, pay attention to accelerating the development of enriching people’s industries in the process of common prosperity and integration. Cultivate green industries, and build six demonstration bases of Chinese herbal medicine, camellia oleifera, Redmi and Hypericum japonicum in ethnic villages, with a total output value of 41 million yuan. Actively support ethnic villages to invest in rooftop photovoltaic projects, with an annual yield of over 11%. Accelerate the integration of cultural tourism, and launch four boutique tourist routes in She Township. In 2021, 24 ethnic villages in the county received more than 500,000 tourists, and sold more than 100,000 agricultural products and handicrafts in She Township, such as bamboo chicken, bamboo wine and embroidery, with an operating income of over 10 million yuan. The brand of cultural creation has been launched, and the combination of live stream economy and online celebrity’s economy and traditional national culture has been promoted. Teams of young makers and food bloggers such as “A Box of Hometown”, “Porcelain Rice Cultural Creation” and “Soaring the Heart and Dust” have successively settled in, and ethnic villages have given off new vitality.