CCTV News: Searching for “Rabbit” in the Year of the Rabbit and Visiting Rabbit Babies in the Museum
Rabbits have always been regarded as auspicious beasts. In the Chinese zodiac culture, the Jade Rabbit, White Rabbit, and Red Rabbit represent kindness, beauty, and harmony. In museums all over the world, there are many treasures related to rabbits.
The historical and cultural exhibition area of the Ming tombs in Beijing shows more than 3000 cultural relics unearthed from the Dingling Tomb. Among the cultural relics is a small white jade rabbit of the Ming Dynasty with lovely red eyes. It is reported that the jade rabbit is made of tallow jade. Its eyes are Ruby. It is round and golden, symbolizing the round moon in the sky.
In Xi’an, Shaanxi, the ancient capital of the Thirteen Dynasties, there are countless rabbits that once accompanied the ancients day and night. The figurines of the Chinese zodiac rabbit, which are now collected in the Shaanxi History Museum, are dressed in robes popular in the Tang Dynasty, and their heads are slightly raised, like courtiers in the court, with a solemn expression. In the Ming Dynasty, the twelve zodiac figurines became more realistic and realistic. In the museum, there is a cute rabbit – the Tang Dynasty talcum rabbit. It is reported that this Tang Dynasty talcum rabbit was used to press mats during the Tang Dynasty.
At the Hunan Museum, the T-shaped silk painting unearthed from Madam Xin Zhui’s tomb in the Mawangdui in Changsha is on the upper left, and the image of the jade rabbit more than 2000 years ago is vividly painted.
In the Year of the Rabbit, search for the rabbit element hidden in cultural relics.
In the exhibition hall of the Hubei Provincial Museum, there are thousands of Liang Zhuang Wang collections. One pair of “blue and white jade hollowed out rings for the ascent to the east” is exquisitely vivid and eye-catching. At the top and center of the pattern, a full moon is highlighted with a “bone cloud”. Below the moon is a fruity loquat tree, and under the tree, a pair of jade rabbits look up at the moon. It is reported that this pair of jade accessories with two rabbits watching the moon should be sewn on clothing or used for inlay, symbolizing auspiciousness.
Archaeologists have discovered a Han Dynasty portrait stone with a picture of a jade rabbit pounding medicine in Sanguanmiao Village, Jiyang District, Jinan City, Shandong Province. Two rabbits make medicine, which is different from others. It symbolizes perfect love and pairing. The tampered elixir of life symbolizes health and longevity.
The rabbit brick carvings from the Qing Dynasty period in the Shanxi Archaeological Museum are very exquisite, mainly used in the decoration of courtyards. The owner’s home is decorated with rabbits as the theme, hoping to express some of the beautiful life wishes of his son and grandson at that time, such as prosperity, health, longevity, accessibility, and prosperity.
People’s Daily Overseas Edition: New Year, Gathering with the Museum in a “Cloud”
During the Spring Festival, many museums launched online activities with witty red envelope covers, colorful online classrooms, and innovative cultural and creative products. Netizens actively participated and interacted happily, integrating excellent traditional Chinese culture into daily life, shining with new and dazzling brilliance.
What are the images and materials of the auspicious beasts crouching in front of the palace gate in the Forbidden City? How closely are they related to Chinese culture? New Year Online Course of “Watching Auspicious Beasts in the Forbidden City” at Palace Museum.Decrypt the stories behind these “magical animals”.
It is understood that the “Palace Museum Knowledge Classroom” Spring Festival live broadcast activity will take netizens to explore the numerous types of gatekeepers, exquisite ancient bridges, and picturesque mountains and stones in the Forbidden City. In addition, the “Digital Duobao Pavilion” of the Forbidden City has released new high-definition 3D cultural relics, and the “Digital Cultural Relics Library” and “Palace Museum Famous Paintings” have also launched Spring Festival special topics, bringing more New Year’s atmosphere to netizens.
To welcome good luck in the New Year, people are particularly careful in selecting New Year symbols such as the character “Fu” and “Spring Festival couplets”. “Stickers with beautiful meanings are pasted on the computer, which is full of ritual and New Year’s atmosphere” “These cultural creations look so prosperous, beautiful, happy and cultural”… In the online shop of Palace Museum, netizens can see a variety of cultural and creative products for the Spring Festival.
For example, the “Fu Lu New Year Spring Festival Couplet Set” includes horizontal scrolls, couplets, Fu characters, window decorations, red envelopes, stickers, etc. Among them, 5 Fu characters originate from the imperial pens of 5 emperors of the Qing Dynasty, symbolizing “Five Blessings at the Gate”. According to the history of the Ming and Qing dynasties, the “Forbidden City New Year Celebration · Games Gathering” has turned the seven New Year customs in the Forbidden City from the winter solstice to the Lantern Festival into seven interesting hand games suitable for the whole family to play together.
The National Museum of China has prepared cultural and creative products with collection elements in its online store. For example, the Spring Festival Gift Box of the National Expo gathers the auspicious meanings of 8 cultural relics in the museum collection, and draws the head of the national treasure rabbit as a Chinoiserie style cartoon bunny. Looking forward to the lively and lovely rabbit bringing new vitality and hope to the coming year, “said a consumer in an online message.
In recent years, various museums have utilized their own cultural and tourism resources to develop various cultural and creative products, better meeting people’s diverse cultural consumption needs, and opening up new ways and situations for cultural dissemination. The cultural and creative products related to the Spring Festival not only allow more people to experience the strong New Year flavor, but also deepen their understanding of the excellent traditional Chinese culture.
The “Green Horse” Stuffed toy in the Gansu Provincial Museum, the Flying Moon Canvas Bag in the Dunhuang Museum, and the “Rui Rabbit Embroidery · 2023 Spring Festival Gift Bag” in the Suzhou Museum… More than 20 museums across the country jointly held the first “Cultural and Creative New Year’s Day · Celebrating the New Year in the Museum” activity with Tiktok E-commerce. Through short videos and live broadcast, they brought netizens to the museum to explore the “archaeological” cultural relics stories, and many cultural and creative products were also featured.
Scene changes, technological progress, and the Chinese New Year’s complex remain unchanged. Recently, new gameplay such as digital red envelope covers launched by internet platforms and cultural and museum units has attracted much attention.
The Prince Gong’s Mansion Museum launched the activity of drawing a digital red envelope cover of “Congratulations on the Chinese New Year and Yan’s coming to send Wanfu”. Open the small program designed by the Prince Gong’s Mansion Museum, and netizens can follow the swallow to “cross the axis and send blessings home”, “fly over” the Temple of Heaven, Summer Palace, Prince Gong’s Mansion and other Beijing buildings, click on the building icon, and punch in online to get the lucky animal red envelope cover..Pass the happiness to friends and relatives, hoping to bring good fortune to people. “” It is interesting and interesting, and the red envelope cover is also designed beautifully. I like it very much. “” This small program combines the swifts with ancient buildings, with beautiful pictures, and can also learn knowledge “… Many netizens left messages expressing their love for the online activities of the Prince Gong’s Mansion Museum.
Guangming Daily: More than 900 museums, more than 2200 activities, the Spring Festival of the Year of the Rabbit, let you enjoy yourself in museums
In the Spring Festival of 2023, the National Cutural Heritage Administration will continue to organize national museums to carry out a series of activities of “celebrating the Spring Festival in museums”. As of now, more than 900 museums in 19 provinces such as Beijing, Shanghai, Guangdong, and Hubei have planned and launched more than 2200 exhibitions and activities.
This year is the Year of the Rabbit, a Chinese zodiac sign in the lunar calendar. Museums around the country have launched a series of exhibitions and activities around the theme of the Year of the Rabbit, allowing the public to better experience the strong atmosphere of traditional festivals. For example, the National Museum of China’s Year of the Rabbit themed electronic greeting card online interactive activities, the Tianjin Natural History Museum’s Year of the Rabbit Zodiac Exhibition, etc. At the same time, various regions have also closely focused on in-depth learning, publicity, and implementation of the spirit of the 20th National Congress of the Communist Party of China, launching nearly a hundred themed exhibitions and social education activities to better play the role of museum education positions. For example, Jiangsu Changzhou Three Heroes Memorial Hall “hold high the flag and forge ahead in unity – Changzhou Red League Study Report Tour Exhibition of the 20th National Congress”, “Fujian Tan Kah Kee Memorial Hall assumes the responsibility for the country – Celebrate the 20th National Congress – Patriotic Entrepreneur Model Exhibition”, etc.
In terms of display and exhibition, more than 800 exhibitions of various types have been launched. In addition to fully utilizing basic displays, a series of temporary and thematic exhibitions closely related to the theme have also been launched. For example, the Revolutionary Cultural Relics Department of the National Cutural Heritage Administration and the Propaganda Department of the All China Women’s Federation jointly launched the “Inheritance, Continuity, and New Journey” Revolutionary Cultural Relics Joint Exhibition, and Gansu organized more than 20 temporary exhibitions in provincial museums to further enrich the cultural supply during the Spring Festival. In terms of social education, more than 100 educational exhibitions and activities were launched, such as the “Great Exhibition of Great Rabbit” series of public education videos of the Maritime Silk Route Museum in Guangdong, and the patriotic education special publicity and education activities of the Memorial Hall of Lin Boqu’s Former Residence in Hunan. In terms of public participation, museums in various regions have launched a series of folk customs and experience activities in combination with local folk culture, traditional handicrafts, etc., forming a new cultural trend with significant regional characteristics. Such activities as traditional flannelette production in the Capital Museum, New Year picture printing in the Beijing Art Museum, and Hanfu origami in the Xinjiang Museum. Launch a series of activities such as youth study tours (research), online riddle guessing, cultural and creative product development experiences, special Spring Festival explanation services, and volunteer services. For example, Mount Luofu Red scarf Volunteer Service for Interpreters in Gehong Museum, Guangdong, and the Lecture Hall for Small Interpreters in Beijing Museum of Natural History further enrich the service forms and improve the public’s sense of experience and satisfaction during the Spring Festival..The widespread use of paragraphs is the biggest highlight that we should look forward to. More than 300 museums across the country will integrate online and offline resources through cloud exhibitions, cloud live streaming, cloud activities, and other forms, so that more viewers who cannot physically visit the museum can experience the charm of celebrating the Chinese New Year. For example, Tianjin Museum’s Yunyou Study and Yunkan Exhibition, Jiangxi Jingdezhen Royal Kiln Museum’s “Royal Kiln World – Blue and White Secret” Exhibition, etc. In addition, museums in various regions also send the joy and warmth of the Spring Festival to thousands of households by sending culture into communities and villages. For example, the activities of sending culture to the countryside at the Hutou Fortress Museum of the Japanese invading forces in Heilongjiang, and the Spring Festival couplet stickers activity of “Building the Chinese Dream and Entering Ten Thousand Families with Culture” at the Exhibition Hall of the Former Site of Xinhua in Hunan.
China Tourism News: Celebrating a Cultural Year in Museums
“Listen to the customs of the Spring Festival,” “Watch the New Year’s Art Exhibition,” “Experience the Making of Rabbit Lanterns… Before and after the Spring Festival, the New Year has a strong flavor. Museums across the country have launched rich and colorful New Year activities, hoping to lead the audience on an unforgettable journey of” Happy Chinese Year “and give everyone a unique cultural experience.
Before and after the Spring Festival in the Year of the Rabbit, when interviewed by reporters on the question of “Why did you visit the museum for the Chinese New Year.
Ms. Yao, who works in Beijing, specially chose to watch the “auspicious tiger bless safety -2022 Spring Festival Exhibition” at the National Museum of China during the 2022 Spring Festival. She is still deeply impressed by the red lanterns hanging high in the museum, the constantly blooming virtual fireworks, the “Year of the Tiger” text projected on the wall, as well as the “Tiger” element exhibits such as tiger pillows, tiger talismans, and cloth tigers. “I also experienced a handful of Paper Cuttings fun in the multimedia interactive experience area.” Ms. Yao told reporters that if there was time for the Spring Festival this year, she would definitely experience the Spring Festival in the museum again, “looking forward to participating in more special activities to feel the different flavor of the year.”
Jan Wong, curator of Quanzhou Museum in Fujian Province, who has actively planned the activity of “Celebrating the New Year in the Museum” for several consecutive years, told reporters: Nowadays, museums have evolved from simple exhibition forms of cultural relics and graphic display panels in the early days to the diverse integration of high-tech such as cultural relics, display panel scenes, multimedia interaction, sound and optoelectronics. Museums are no longer the ‘high cold style’ of the past. Museums exhibit eighteen types of martial arts skills, and according to different festivals and cultural relics, they are made accessible, cute, visible, and playable, both hands-on and practical The Lifelong learning place of knowledge expansion provides a very good platform and excellent humanistic experience for the audience to understand the past and present life of a city. “.Colorful activities allow everyone to enjoy the Chinese New Year while swimming.
The Spring Festival activities of the Capital Museum were officially launched on the eve of the New Year. They designed an “Elegant Spring Festival – Talk about the New Year’s Online Live Activity” through the official Kwai platform, telling about the Spring Festival and its customs, and inviting everyone to welcome the New Year with good wishes. It has become a traditional festival custom for Chinese people to post auspicious New Year pictures during the Spring Festival. The Capital Museum invites audiences to print New Year pictures during the Spring Festival. In addition, the museum also set up a series of activities, such as the old Beijing velvet production experience, Paper Cuttings experience, to show the traditional customs of old Beijing.
During the New Year’s Day, the Spring Festival and the Lantern Festival this year, the Quanzhou Museum held a temporary exhibition, “Pasting the Joy of the World – Jinjiang Museum’s Collection of Chinese New Year Paintings Exhibition”. It used the ancient Chinese folk decorative art, which symbolizes auspiciousness, to offer the masses of audiences with a festive blessing. It also used this exhibition to pray for the early disappearance of the epidemic, and everyone’s good health in the New Year. At the same time, supporting social education activities such as the “Searching for ‘Cuo’ (Fun) Taste in Museums” series of activities with etiquette in Quanbo, and the “Sticking to the Joyful Events of the World – New Year Picture Production Experience Activity”, will be carried out both online and offline. By showcasing the rich cultural connotations and elements in woodblock New Year paintings and Minnan architecture, combined with course education and handicraft activities, excellent traditional Chinese culture will be disseminated, Let students have a fun New Year holiday.
Focusing on the theme of “Rabbit”, the Wuliang Cultural Museum in Wuwei City, Gansu Province, with the Nancheng Gate Tower in Wuwei City as the event venue, launched the “Happy Rabbit” activity, offering limited edition cultural and creative Spring Festival couplets and cultural and creative blessings to tourists; Launch the “Rabbit Reunion, Check in Five Cools” activity, inviting tourists to visit the South Gate Tower, visit museums, visit Hanlin Garden, check in Li Minghan’s former residence, and use cameras to record the beautiful moments of reuniting with family and friends.
Ningbo Museum in Zhejiang Province has prepared “Good Luck of ‘Rabbit’ – Handmade Lantern DIY in the Year of the Rabbit”, “Lucky of ‘Rabbit’ – Paper Cuttings with the theme of the Year of the Rabbit”, and “Our Festival · Spring Festival” special activities. Since the beginning of the New Year, clay paintings, handmade hats, DIY backpacks… every day, there is a manual experience activity.
During the Spring Festival, besides visiting museums to experience, many visitors like to buy some cultural and creative small items and “take the museum home”. Zhang Jing, who is engaged in foreign trade import and export work, is a cultural and museum enthusiast. In the past, I used to go on a lot of business trips. Whenever I went to a place, I liked to check in at the local museum and buy some special cultural and creative products as a souvenir or as a gift to friends. “Zhang Jing said that due to the impact of the epidemic, he went on fewer business trips, but he didn’t delay visiting exhibitions. Online visiting museums has become his favorite way of life.” Nowadays, the immersive experience of online exhibitions is getting better and better, and I can’t stop buying related cultural and creative products.The platform carries out activities such as “online cloud travel” to break through geographical and spatial limitations, allowing more viewers to have zero distance contact with Chinese cultural relics and civilization. At the same time, the cultural and creative goods in the museum have also been packaged as “New Year goods”, and “bring goods” through short videos and live broadcast platforms, so that China-Chic cultural and creative products can better “fly into the homes of ordinary people”.