On March 12th, local time, the award ceremony of “Best Tourism Village” of the United Nations World Tourism Organization was held in Euler, Saudi Arabia. Dazhai Village in Guangxi and Jingzhu Village in Chongqing from China were awarded “Best Tourism Village”.
The second batch of “Best Tourism Village” representatives received the prize and took a group photo.
At the award ceremony, Dazhai Village and Jingzhu Village participated in the “Best Tourism Village” exhibition, introduced the fruitful achievements of rural tourism development in China in recent years to officials of the World Tourism Organization and representatives of various countries, and expounded the “Lucid waters and lush mountains are invaluable assets” concept of rural tourism development in China, as well as the excellent practices in deepening the excavation of Chinese excellent traditional culture, promoting the deep integration of culture and tourism, promoting common prosperity and promoting the comprehensive revitalization of rural areas. Participants highly recognized the development achievements of rural tourism in China, affirmed the important role of rural tourism in enhancing the well-being of rural residents in China, improving the rural ecological environment and promoting the development of cultural heritage, and said that the concept and practice of developing rural tourism in China are worth promoting to the whole world.
At the offline meeting of the “Best Tourism Village” exchange platform held on the 13th, representatives of Dazhai Village and Jingzhu Village spoke separately, introducing the situation and experience of rural governance and development of rural tourism in the two villages.
Dazhai Village in China was awarded the “Best Tourism Village” by the United Nations World Tourism Organization.
Jingzhu Village in China was awarded the “Best Tourism Village” by the United Nations World Tourism Organization.
The United Nations World Tourism Organization’s “Best Tourism Village” selection began in 2021, aiming at promoting the protection and sustainable development of rural cultural heritage through tourism. In 2022, a total of 136 candidate villages from 57 countries participated in the election, and finally 32 villages were selected. Together with Yucun Village in Zhejiang and Xidi Village in Anhui, which were selected in the first batch in 2021, four villages in China have been selected as the “Best Tourism Villages” by the United Nations World Tourism Organization, ranking first in the Asia-Pacific region. The selection of China village as the “Best Tourism Village” has had a positive impact at home and abroad, which has opened a new path to tell the story of China and learn from each other’s civilizations with China villages, and at the same time greatly inspired the confidence of China’s tourism industry to stick to difficulties and innovate and develop.
In recent years, China has continuously promoted the high-quality development of rural tourism, cultivated a number of international rural tourism destinations, continuously enhanced the cultural attraction and international influence of rural tourism in China, and promoted the comprehensive revitalization of rural areas with the Chinese rural tourism development model, and promoted China culture to the world better.