Since the outbreak of pneumonia, the Provincial Department of Culture and Tourism has organized a system-wide prevention and control attack for the first time, providing powerful and effective literary propaganda and cultural services to win the battle of epidemic prevention and control.
The first is to weave a “protective net” for tourists to control. Pay close attention to key links, strictly do a good job in information arrangement, registration and tracking, and urge travel agencies to arrange tourists and tourism teams from Wuhan and surrounding areas in an all-round way; Guide star-rated hotels, homestays (farmhouses) to register and monitor check-in and visitors. At present, a total of 480 tourists involved in Wuhan and surrounding areas have been found. Closely follow overseas tour groups, make daily statistics on the total number of overseas tourists (448 as of February 4th) and the number of tourists returning to Zhejiang on the day of outbound travel, strictly implement closed-loop management, and pay close attention to tourists’ health. Strengthen the control of returning inbound tourists, strengthen regional joint prevention and control, and investigate and report. For example, three Yiwu tourists, including Wei Mou, traveled to Thailand and returned to their hometown Zhuji from Yiwu by car after returning to Hangzhou on January 22. Jinhua immediately informed Shaoxing to do a good job of control and timely control of 21 accompanying personnel. At present, there are no special circumstances for isolated observation tourists.
The second is to sing the “concentric song” of epidemic prevention and control. Give full play to the advantages of artistic creation and intangible cultural heritage in our province, organize literary and artistic creation, spread epidemic prevention knowledge, eulogize the touching stories of fighting the epidemic, use literary and artistic works to reassure the people and boost morale, and unite the powerful spiritual strength of the people in fighting the epidemic. Up to now, 151 literary and artistic works have been created, among which the song “To Meet in Spring” has been played more than 5 million times in short videos in Aauto Quicker, and has been praised for more than 110,000 times, which has aroused widespread social resonance. Give full play to the characteristics of intangible cultural heritage resources in our province, spread the positive energy to fight the epidemic, and innovate new forms of popular science education. Zhejiang Wuju Art Research Institute created Wuju “Fighting against COVID-19 with One Mind”; Wenzhou launched the original Ou Opera aria “Masks Cover Your Face and Don’t Know You”; Liandu City, Lishui City adopted the newly compiled Lishui drum lyrics to carry out popular science propaganda against the epidemic; Paper-cut artists and artists in Hangzhou, Jiaxing, Quzhou, Taizhou and other places paint the moments of fighting the epidemic with brushes.
The third is to meet the “new demand” of mass culture. In view of the fact that people stayed indoors during the epidemic prevention and control period, the province’s cultural and tourism system concentrated online cultural resources and enriched online services such as online libraries, online museums, online cultural centers, and online intangible resources to relieve the mental stress of the people during the epidemic prevention and control period and meet the cultural needs of special periods. Zhejiang Museum has opened more than 150 digital exhibitions by using the comprehensive platform of museum public service, so that ordinary people can experience the new exhibition experience without leaving home. During the Spring Festival, Zhejiang Library visited 3.47 million digital resources and downloaded 17.5% papers..80,000 articles, document delivery 5.50,000 articles, e-book reading 21.40,000 times, an increase of about 1..Five times. The provincial cultural centers integrated the fine cultural resources of our province to present them in a centralized way, and launched online activities in the cloud. Starting from New Year’s Eve, they launched 12 issues of “Cloud Spring Festival Special” (with a total of 675 promotional resources), and jointly launched the cloud Spring Festival exhibition with 17 cultural centers. Up to now, 9 rural Spring Festival Gala live broadcasts have been carried out, with a total of 464 viewers..450,000 passengers. The provincial literary and art troupes launched the “Cloud Action” of literary and art light cavalry, pushing 25 outstanding stage art works to meet the needs of different age groups, with 500,000 online hits, providing rich fine cultural meals for ordinary people at home during the epidemic.