On April 25th, the 2021 Xinchang (Shanghai) Investment Promotion Conference was held in Shanghai under the guidance of China Tourism Newspaper, sponsored by Xinchang County People’s Government, and hosted by Xinchang County Culture, Radio, Film and Television Tourism Bureau, Xinchang County Tourism Group, Xinchang County Tianmushan Cultural Tourism Development Center and Xinchang County Investment Promotion Center. More than 200 industry leaders, national investment representatives, travel agency representatives, self-driving car representatives and news media representatives from Shanghai and Xinchang attended the investment promotion meeting.
The promotion conference is divided into three sections: “Originating from Xinchang”, “Gathering from Xinchang” and “Coming from Xinchang”. Through various forms, such as live scene display, video playback, Xinchang tune performance and on-site promotion, the participants can learn more about Xinchang.
Huang Xurong, deputy secretary of CPC Xinchang County Committee and county magistrate of Xinchang County People’s Government, delivered a speech, saying that Xinchang is the birthplace of China’s landscape poems and landscape paintings with profound Tang poems, frequent celebrity footprints and frequent famous poems, and Chinese traditional cultures such as Buddhist culture, tea ceremony culture, landscape culture and gourmet culture are endless here. In recent years, Xinchang has always practiced the concept of “Lucid waters and lush mountains are invaluable assets” and achieved sustainable development with the concept of “developing the economy without sacrificing the environment”.
Chen Ping, director of the Publicity and Promotion Department of Shanghai Culture and Tourism Bureau, delivered a speech, saying that Xinchang and Shanghai are geographically close and have close contacts in various fields of social development. This time, Xinchang came to Shanghai to hold a promotion meeting, which brought a sincere “poetic road cultural feast” and “a summer vacation gift” to the majority of Shanghai citizens and tourists. It is hoped that the cultural tourism industry in the two places will strengthen cooperation, enhance understanding, and jointly formulate and build more cultural tourism line products that can meet the needs of tourists in the two places, so that more Shanghai residents can enter Xinchang, enjoy the green mountains and feel the poetic road culture.
In order to stimulate social capital, develop tourism-related formats with high quality, and introduce large enterprises and brands of cultural tourism, Xinchang has continuously optimized investment promotion policies, strengthened the direction of attracting investment in industrial chains, and expanded investment areas and channels. The Shanghai Promotion Conference has successfully attracted industrial investors represented by Qi Sisters’ investment, Rain and Capital, and investment in Xinjiang, as well as leading investors in new formats such as Riding Alone, Landscape Travel, Blue Lotus Travel, Zinong Travel and Yanhai Tourism. Representatives of new retail investors such as THE BOXX, Mirage Museum, Guoqi, Qihe Wenlv and Banma Family, as well as camps such as Kangteng Tourism, Rowena Cortes Beauty Camping, Niulu Camping, Orion Camping, Youth Camp, Sleepover, Joy Field, Shinohara Residence, Shanshe Hotel and folk investors all actively attended the meeting.
At the meeting, the launching ceremony of the 2021 Yangtze River Delta Tour Xinchang was also launched.
![](https://www.hzyyingyu.com/wp-content/uploads/2023/06/test-940-1024x682.jpg)