May 19 is China Tourism Day. This morning, the 2021 China Tourism Day Keqiao District All-Area Tourism Volunteer Theme Activity and the Inauguration Ceremony of Keqiao District Culture and Tourism Volunteer Brigade were held in Shaoxing Oriental Landscape Park in Jianhu Tourist Resort. Keqiao District Culture and Tourism Volunteer Brigade and 6 squadrons including the establishment of service tourism, helping rural revitalization, practicing culture to benefit the people, promoting reading for the whole people, publicizing civilized tourism, and carrying out legal popularization services were established and flagged. Chen Guangjian, Executive Deputy Director of the Publicity Department and Director of the Information Office of the Keqiao District Party Committee, and Lu Lixin, Secretary of the Party Working Committee and Director of the District Culture, Radio and Tourism Bureau, attended the event. District Culture and Radio Tourism Bureau, Jianhu Tourist Resort, Keqiao District People’s Court, towns (streets), relevant tourism enterprises and volunteer squadrons participated in the activities.
The establishment of the Keqiao District Culture and Tourism Volunteer Brigade marks that Keqiao District has entered a new stage of “leading the race” in fully promoting the high-quality development of cultural and tourism integration, creating a national all-region tourism demonstration area and a national-level tourism resort, and improving the public cultural service system. The establishment of the volunteer brigade is an innovative measure to combine volunteer service with tourism creation, rural revitalization, cultural benefit, etc., so as to integrate various social resources, play an overall and coordinating role, and effectively promote the work of cultural and tourism volunteer services in the region such as “double innovation”.
Next, various squadrons of cultural and tourism volunteers will revolve around 5.On the 19th China Tourism Day, under the theme of “Cultural Tourism Harmony and Beautiful Sharing”, a series of volunteer service activities were carried out. Tourist attractions, tourism popularization and civilized tourism publicity booths were set up at the site of the Oriental Landscape Park activity to understand the activities of the scenic spot and answer questions from zero distance; District libraries promote the convenient use of the library’s cultural and tourism all-in-one machines to readers and help digital services; Tianma Hotel and Tianguandi of Anchang Ancient Town have set up the “Old Shaoxing Jinke Bridge” cultural tourism exhibition hall and intangible cultural heritage living exhibition area to help rural revitalization. Keqiao District Cultural and Radio Tourism Bureau will also go to 16 town streets, tourist attractions, scenic towns (streets), 3A villages, cultural venues, public venues, style towns, etc. to provide volunteer services, and guide the establishment of business and daily management of scenic spots (towns and villages).
Following the successful establishment of the first batch of all-region tourism demonstration zones and 5A-level scenic spots in the province, Keqiao District has deeply promoted the “micro-transformation and fine improvement” project this year to comprehensively improve the quality of tourism and enhance the experience of tourists. This year is the year of Keqiao District to create a national all-region tourism demonstration zone, Jianhu Tourism Resort to create a national tourism resort, Keqiao District Culture and Tourism Bureau gives full play to the departmental functions, takes the initiative to integrate cultural and tourism resources, integrates culture and tourism industry, gathers all forces, vigorously promotes the transformation of sightseeing tourism to leisure and vacation tourism, and actively creates a large scenic spot of “global beauty, host and guest sharing” to welcome visitors from all directions. After the establishment of the Cultural and Tourism Volunteer Brigade, it will focus on building a volunteer team with high professional level and strong dedication, give play to the role of volunteer service in public cultural and tourism services, improve the influence of the “culture + tourism” volunteer service brand, strengthen the institutionalization, standardization and normalization of cultural and tourism volunteer services, and effectively promote the in-depth development of tourism integration.