In recent years, Kecheng District of Quzhou City has adhered to the breakthrough of scientific and technological innovation in the citrus industry, actively exploring a new path for the development of the citrus industry to strengthen agriculture and enrich the people, closely adhering to the four “new” aspects of agricultural varieties, new technologies, new equipment, and new models, and promoting the implementation and transformation of agricultural scientific and technological achievements in the entire region, allowing more agricultural technology professionals to enter rural areas and serve farmers, promoting farmers’ income growth, wealth, and rural scientific and technological development. At present, the elimination and transformation rate of traditional backward varieties in the entire region has exceeded 50%, and the promotion and planting area of new varieties has reached over 9000 acres. The average market price of new citrus products has increased by 5-20 times compared to ordinary Ponkan, and the per capita income of citrus farmers has increased by over 2300 yuan.
Put effort into platform construction
Gathering new top citrus resources
Kecheng District adheres to building a key platform for innovative service complexes in the citrus industry. In 2017, the construction of a provincial-level citrus technology innovation platform was initiated; In 2018 and 2020, they were successively selected for the creation list of municipal and provincial-level industrial innovation service complexes. At present, a “one-stop” citrus industry innovation service platform has been basically established, which integrates scientific research cooperation, inspection and testing, technical training and promotion, product display and sales, and brand culture building. Relying on the complex, a group of top domestic citrus experts, represented by “Academician of Citrus” Deng Xiuxin, have been gathered. They have reached cooperation with 5 universities and institutions such as Huazhong Agricultural University, and have settled in 12 service institutions such as the Quzhou Branch of the Provincial Citrus Research Institute. More than 30 citrus professionals have been introduced, providing strong intellectual support for the innovative development of the citrus industry. The construction of digital agriculture science and technology innovation incubation park is a key step to seek the integration and development of agricultural science and technology innovation. The incubation park project is located in Wantian Township with convenient transportation and obvious geographical advantages, with a land scale of about 456 mu and a total of 30 mu.4 hectares, with the goal of building a provincial level digital agriculture science and technology innovation incubation park, integrating scientific and technological innovation, achievement transformation, industrial operation, digital marketing, intelligent facilities promotion and other functions, to create a “four provincial marginal digital agriculture economic development highland”.
Put in effort to seize the opportunity
Building an innovative highland for citrus seed industry.50000 square meters, equipped with standardized seedbeds, ventilation equipment, disinfection rooms, buffer rooms and other facilities, can provide 800000 high-quality citrus new varieties and strong seedlings annually. At the same time, we have collaborated with the Zhejiang Provincial Seed Management Station to establish the largest “Citrus Germplasm Resource Nursery” at the county level in China, collecting and introducing over 600 global citrus germplasm resources, providing effective support for scientific research such as new variety breeding.
Put effort into technology services
Enhancing the innovation ability of citrus subjects
Give full play to the service driving role of the complex, and focus on improving the scientific and technological awareness and innovation ability of citrus producers and farmers. Strengthen training guidance and rely on the comprehensive “Citrus Craftsman School” to organize and carry out systematic training focusing on citrus industry planting technology, marketing, and other content. In the past two years, 13 related training courses have been held, with a total of over 500 trainees. Strengthen the cultivation of the main body and prioritize the cultivation of high-tech enterprises in the citrus industry. Through “one-on-one” guidance and “point-to-point” services, 6 national high-tech enterprises and 31 provincial technology-based small and medium-sized enterprises in the citrus industry have been cultivated. Strengthen the leading role, guide citrus leading enterprises to strengthen cooperation with universities and institutions, actively participate in key common technologies in the citrus industry, especially encourage enterprises to actively carry out citrus deep processing technology and product research and development from the perspective of new uses such as biopharmaceuticals, processed foods, cosmetics raw materials and spices, and continuously improve product added value. The fruit juice product developed by Jinming Biotechnology Co., Ltd. has successfully collaborated with multiple brand milk tea shops, achieving a production value of quadrupling in three years, and the order amount in 2021 exceeded 100 million; Chaijia Citrus Cooperative strengthens the development and introduction of new technologies such as citrus storage and transportation, actively expands the international market, and promotes the export of Kocheng citrus to multiple countries such as Indonesia, Malaysia, and Russia, becoming the first agricultural leading enterprise in Kocheng to be listed on the New Third Board. In the past two years, the entire region has organized and implemented 12 key common technology projects for citrus, among which the “Integration and Demonstration of Cold Chain Logistics Technology and Equipment for Export Fruits” project has been approved by the national key research and development plan; Obtained 43 patents related to various citrus industries; Completed 9 technology trading projects related to the citrus industry, with a contract amount of over 6.9 million yuan; A batch of new deep processing products with good market prospects, such as orange jam, honey pomelo tea, orange facial mask, Quju orange shell Chinese herbal medicine, have been developed.
Work hard on digital empowerment
Building a new business model for the citrus industry.The citrus planting base is undergoing comprehensive digital transformation, and a number of digital citrus garden demonstration base projects are steadily advancing. Plan to implement digital scene applications, collect and analyze massive data from citrus production to sales on the “Digital Citrus” platform, providing scientific decision-making basis for the regional layout of citrus industry, digital standardized planting, technology promotion and application, agricultural product sales, and rural agricultural credit system construction; The “Cloud Orange Hospital” enables orange farmers to “seek medical consultation and find experts with one click”, achieving “remote consultation” for citrus production management technology services; In the future, the digital agriculture science and technology innovation incubation park will build a “four provincial marginal digital agriculture economic development highland” based on the smart agriculture platform led by backbone enterprises and the tripartite cooperation of “government+enterprises+universities”. Innovatively promoting live marketing and sales, relying on the “Kecheng Village Broadcast” brand, we have set up specialized live marketing training and citrus live streaming rooms in the complex, focusing on cultivating “orange farmer anchors”. A group of “village broadcast network celebrities” such as “Grapefruit Sister” have emerged, and high-quality oranges have gone from “selling by weight” and “selling by box” to “selling by individual” in a new era. Since the beginning of this year, more than 5000 tons of citrus have been sold online, with the sales unit price doubling compared to the offline acquisition price.
(Source: Innovation Zhejiang)