The General Office of the Ministry of Culture and Tourism recently issued a notice clarifying that intangible cultural heritage publicity and exhibition activities will be concentrated around the 2019 Cultural and Natural Heritage Day (June 8). The Ministry of Culture and Tourism and the Guangdong Provincial Government will jointly host the main venue event in Guangzhou, the Exhibition and Experience of China’s Items Inscribed on the UNESCO Intangible Cultural Heritage List, inviting 40 items inscribed on the UNESCO Intangible Cultural Heritage List to participate, including exhibitions, performances, symposiums, forums, etc.
The notice pointed out that the theme of this year’s event is “Intangible Cultural Heritage Protection, Chinese Practice”, and the slogans are “See people, see things, see life”, “carry forward in life, innovate in practice”, “inherit cultural roots, build the future of the nation together”, and “You and I walk together in the protection of intangible cultural heritage”.
The notice emphasizes that in combination with the theme of the event, vigorously publicize the Law of the People’s Republic of China on Intangible Cultural Heritage, the Convention for the Protection of Intangible Cultural Heritage and knowledge related to intangible cultural heritage, and advocate the protection concept of “seeing people, seeing things, seeing life”. Focusing on the items inscribed on the UNESCO Intangible Cultural Heritage List and representative items of intangible cultural heritage at all levels, the important achievements and excellent practice cases of intangible cultural heritage protection in recent years will be publicized and displayed. Deeply explore the advanced deeds of intangible cultural heritage in targeted poverty alleviation, rural revitalization, and cultural and tourism integration, and publicize the positive role of intangible cultural heritage in promoting economic development and social governance. According to different regional characteristics, cultural styles and resource characteristics, the publicity and exhibition activities of intangible cultural heritage will be organically combined with tourism work, so as to promote the integrated development of culture and tourism. (Shen Xiao)